EA AND DICE ANNOUNCE BATTLEFIELD 1 PREMIUM PASS

SINGAPORE – August 25, 2016 – DICE, an Electronic Arts Inc. (NASDAQ: EA) studio,
today announced Battlefield™ 1 Premium
Pass*, a membership program delivering new content and early access
to Battlefield 1 fans in four upcoming themed digital
expansion packs.Battlefield 1 Premium Pass members will be granted
two-week early access to each pack, starting with Battlefield 1 They
Shall Not Passin March 2017 that will bring the French army into the battle
in multiplayer.

Expand the theatre of
all-out war with more frontlines in Battlefield 1 Premium Pass containing:

·         4 upcoming digital
expansion packs, including:

o    Two-week early access
to each expansion pack

o    Play as new armies
including France in Battlefield 1 They Shall Not Pass, and the
Russian Empire in an upcoming expansion pack

o    16 new multiplayer
maps

o    New Operations and
game modes for more ways to play

o    New Elite classes

o    20 new weapons

o    New vehicles

·         14 Battlefield
1 Battlepacks containing stand-out weapon skins, delivered monthly
from November 2016

·         14 unique dog tags
distributed over the course of the Battlefield 1 Premium Pass period

Check www.battlefield.com/games/battlefield-1/premium often for details and release dates for
each expansion pack.

Experience
the dawn of all-out war and discover a new world of war on an unmatched epic
scale in Battlefield 1, full of a variety of new gameplay
opportunities for the players. DICE has set out to build the most immersive and
dynamic Battlefield game ever, continuing to improve their
dynamic multiplayer sandbox through ever-changing environments with intuitive
destruction and dynamic weather.

Operations introduces
a completely new way to play multiplayer. In Battlefield 1 you will
play a series of interconnected battles across multiple fronts. Play a sequence
of battles where your actions have consequences beyond a single match, as you
try to conquer territory or push back your attackers.

Battlefield
1 launches
on October 21, 2016 worldwide on Xbox One, Origin for PC and
PlayStation®4. Players who pre-order the
Early Enlister Deluxe Edition can start playing on October 18**.

EA Access*** and Origin Access*** members can try Battlefield 1 before
it’s released for a limited time as part of a Play First Trial startingOctober
13, on Xbox One and PC respectively. EA Access members receive a 10 percent
discount when they purchase a digital version of the game on Xbox Live, and
Origin Access members get a 10 percent discount when they purchase the game
through Origin.

For
more information on Battlefield 1, please visit www.battlefield.com or join the conversation on Facebook, YouTube, and Twitter®. Press assets for Battlefield are available at http://info.ea.com.

*Battlefield 1 on
applicable platform (sold separately) required. Early access only available for
any expansion pack not yet released. Checkwww.battlefield.com/games/battlefield-1/premium often for details and release dates for
each expansion pack.

**Conditions and
restrictions apply. See www.battlefield.com/disclaimers for details.

***Conditions,
limitations and exclusions apply. See http://www.ea.com/eaaccess and http://www.origin.com/store/origin-access for details.