Progress Announces New Digital Transformation Solutions to Drive Digital Business Success

Progress DigitalFactory addresses critical
customer-centric digital transformation
concerns by breaking down silos between IT, development, marketing and
deployment

 

SINGAPORE—June 27, 2016—Most enterprise decision makers see
digital transformation as a critical imperative, yet few have reached full
production and roll out. That’s why Progress (NASDAQ:
PRGS) today announced its strategic vision and Progress® DigitalFactory™
solutions, to enable enterprises to harness the full potential of digital
business.

“When we set forth on our own digital transformation journey, we
identified four fundamentals for success—optimize customer engagement,
collaborate with partners, unburden IT and simplify operations,” said Phil
Pead, CEO, Progress. “Our vision and DigitalFactory solutions are a direct
result of living these tenets each day. We know technology is not the entire
answer. Rather, it‘s part of a larger perspective that includes a shift in
thinking and stronger levels of collaboration between the CIO and CMO. Progress
has the experience, capabilities and technology to partner with our community
of digital decision makers to ensure we’re arming them with the right tools to
put them on the path they need to succeed.”

“There is no doubt that the right digital capabilities will
provide an edge for Asian organizations functioning in the dynamic and
competitive business environment we are witnessing today. However,
organizations still struggle with where to begin and how to execute their
digital strategies. Progress DigitalFactory is designed to addresses these
challenges by seamlessly integrating digital efforts across the board.” said
Benjamin Wong, Managing Director, Asia, Progress.

Progress DigitalFactory is a new cloud-based platform that
provides a holistic, extensible solution for businesses to create omni-channel
digital experiences. DigitalFactory solutions enable collaboration, flexibility
and ease for IT, marketers, developers and business users looking to implement
digital transformation within their organizations. It provides ease-of-use like
no other because DigitalFactory solutions empower users that need to manage
digital assets or define the customer journey to manage their workflow, instead
of having to solely rely on others to initiate changes.

Today’s announcement highlights the three core solutions which
will be released in the coming months, with additional solutions planned for
2017.

DigitalFactory for Sites— Large
globally dispersed organizations are faced with a number of web-related
challenges: difficulty managing a large number of properties and assets,
inability to share content consistently across web and mobile and dependencies
on local resources and budgets. There are also a plethora of governance and
regulatory requirements to navigate.

DigitalFactory for Sites solution enables the management and
scale of websites and digital assets to elevate a businesses’ global presence,
while maintaining necessary security and governance requirements. It enables
easy content creation, management and reuse across web assets, so digital
marketers can focus on creating new content, not refactoring existing
assets.

DigitalFactory for Sites solution also provides the ability to
develop and push web assets in a timely manner while supporting scale with
effective automation. It ensures operational management by helping business
users provide the right content, in the right context and at the right time. It also
fosters collaboration on a multitude of levels by not only breaking IT
dependencies that hinder execution, but by fostering an easy-to-use approach
that supports the business user.

DigitalFactory for Engagement— Multi-national
organizations large and small are struggling with omni-channel development.
Application backlogs stymie transformation efforts. New customer channels and
personalized experiences are a struggle to deliver because incorporating
existing systems and the data needed to create those experiences is difficult,
at best.

Further, there continues to be a debate over who owns digital
transformation—is it the CIO, the CMO or is it a collaborative effort?
DigitalFactory for Engagement is the only solution that brings together the CIO
and CMO for seamless decision making. It takes a content-first approach,
providing the delivery of an appealing multi-channel experience consistently
across business lines, assets and properties, regardless of device choice. It
offers full control of digital assets and provides an “author once” capability,
focused on creation and reuse of content versus traditional siloed channel
approaches.

DigitalFactory for Engagement solution provides new levels of
customer journey optimization by offering marketers a single view of the
customer experience via a unified content command center. In addition, IT and
development can build and deploy websites and mobile apps, within hours,
leveraging a single platform and codebase. It is the only multi-function
solution that combines mobile and web seamlessly as it tracks, personalizes and
optimizes the customer journey while helping to enforce security, governance,
workflow and compliance without sacrificing agility.

DigitalFactory for Mobile— While a
seamless omni-channel customer experience is the end-goal, for many, mobility
continues to be a prime growth driver. For those choosing a mobile-first
approach, DigitalFactory for Mobile solution enables fast, tailored mobile
experiences for any device and data source. Taking advantage of the full
lifecycle approach to mobile app development, developers can create apps for
iOS, Android and Windows devices, on a single platform without downloads,
installs or configurations. DigitalFactory for Mobile solution is the
quintessential one-stop shop for cloud-based mobile development needs. And,
when an organization is ready to integrate mobile into the omni-channel
experience, expansion into DigitalFactory for Engagement solution is quick and
easy, with no complicated migrations involved.

“Transforming into a digital business doesn’t happen overnight.
Many of the tools and technologies within the current Progress portfolio aid
customers in not only addressing today’s business challenges, but are
foundational for enabling the digital goals of tomorrow,” continued Pead.
“With Progress DigitalFactory solutions and the full range of Progress products
and services, we’re delivering new levels of ease-of-use and cross-team
collaboration that customers can use to drive immediate success.”

Progress DigitalFactory solutions are targeted to be available
in Q3 2016.