IBM Unveils New Design Studio in Singapore to Create Cognitive-Driven Digital Experiences for Clients

SINGAPORE
– 9 June 2016 – IBM (NYSE: IBM) today announced the opening of IBM Studios
Singapore, a new design center to help clients reinvent their business for the
digital age and develop individualized experiences through a combination of
cognitive capabilities and experience design. 

The
announcement was made at the launch of IBM’s Watson Center at Marina Bay in
Singapore, and was officiated by Deputy Prime Minister Tharman Shanmugaratnam.

Located
in the Marina Bay Financial Centre, IBM Studios Singapore will serve as the
regional hub and will host more than 100 designers and digital experts from IBM iX (Interactive
Experience). IBM iX provides next-generation services dedicated to digital
reinvention and transformational outcomes. Clients will work side-by-side with
teams of IBM creative designers, researchers, digital strategists, analytics
and cognitive solution experts to analyze their business challenges and
co-create new business models and offerings. 

IBM
iX applies the principles of IBM Design Thinking,
which takes a rapid prototyping approach to user-centric product development,
as well as IBM Design Language, a
framework to inspire bold and engaging experiences.
 
Stefan
Hirsch, ASEAN Lead for IBM iX said, “Our designers work with clients through
the customer experience from strategy, creative and design to scalable digital,
commerce, mobile and wearable platforms. We sit side-by-side with our clients
and partners to invent and co-create personalised, innovative solutions using
IBM’s leadership in cognitive, research and design to take digital experiences
to the next level for clients. ”

Working
in cross-functional teams to collaborate on projects to support the growing
demand for a data-driven experience and personalized customer insight, the team
has commenced working with Singapore Airlines to implement two mobile Apps for
its pilots. The ‘FlyNow’ app will support the pilots in flight preparation,
providing relevant operational information in a timely manner while the
‘Roster’ app will enhance pilot awareness of their assigned duties, along with
their qualification compliance for operations.

At
IBM Studios Singapore, clients will also have the opportunity to attend IBM
Design Thinking and Mobile Experience workshops. They will learn about digital
transformation strategy, cognitive experience design and development, mobile
and omni-channel applications, and digitally enhanced customer journeys. 

IBM
Studios Singapore joins the growing network of 30 IBM Studios across the globe,
including locations such as Austin, Atlanta, Bangalore, Boston, Chicago, Dubai,
Toronto, Groningen, Melbourne, Mexico City, Hursley, London, New York, Dallas,
Prague, Sao Paolo, Madrid and Shanghai, with more to open this year. Joining
this network are recent IBM iX acquisitions of Aperto, Bluewolf, ecx.ioandResource/Ammirati. 

By the end of 2016, IBM Studios Singapore will more than double its team of
resident creative designers, strategists, data scientists and technologists to
work across the product and client-facing teams to conceive, rapidly develop,
and test user-centric digital innovation.