FIFA 17 POWERED BY FROSTBITE

Electronic
Arts Inc. today revealed that EA SPORTS™ FIFA 17 is
powered by Frostbite™, the industry’s leading gaming engine. FIFA 17 also
introduced four new football ambassadors who have influenced complete
innovation in the action on the pitch including James Rodriguez of Real Madrid
C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea FC, and
Marco Reus of Borussia Dortmund.

FIFA 17  will be available
in North America on September 27 and worldwide on September 29 on Origin™ for PC, Xbox One, PlayStation®4 computer entertainment
system, Xbox 360® games and entertainment system and PlayStation®3
entertainment system.

SINGAPORE – June 7, 2016 – Electronic Arts Inc. (NASDAQ: EA) today revealed that EA SPORTS™ FIFA 17 is powered by
Frostbite™*. One of the industry’s leading game engines, Frostbite delivers
authentic, true-to-life action, takes players to new football worlds, and
introduces fans to characters full of depth and emotion. To see the full debut
of FIFA 17 powered by Frostbite, fans can watch the EA PLAY
livestream at 1:00pm PST on http://ea.com/play2016.

“Frostbite unlocks a whole new world of
possibilities for the FIFA franchise and its fans,” said David Rutter, VP and
Executive Producer. “We have never been as excited as we are today about the
future of football and the experiences we are going to deliver in FIFA
17.”

FIFA 17 also introduced four new football ambassadors who have
influenced complete innovation in the action on the pitch. James Rodriguez of
Real Madrid C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea
FC, and Marco Reus of Borussia Dortmund are four world-class attacking
footballers who are capable of changing any game. They all worked with EA
SPORTS to bring to life the gameplay innovation which will be revealed at EA
Play. The ambassadors also appear in the FIFA 17 pre-order offer as loan
players in FIFA 17 Ultimate Team™.

Fans who pre-order FIFA 17 Super
Deluxe Edition can get up to 40 FIFA Ultimate Team Jumbo Premium Gold
Packs, Team of the Week loan players, and other FUT content. Click here to read about all our available
pre-order offers.

Football has changed: https://www.youtube.com/watch?v=lPDOh5ZifyM

Become an EA SPORTS FIFA Insider to get the
latest game news, videos, and exclusive Insider content via email:http://easports.com/fifa

EA Access** members on Xbox One and Origin Access** members
on PC can play the game early with Play First Trials. Stay tuned for more
information on access timing and availability.

FIFA 17 is developed by EA
Vancouver and will be available in North America on September 27 and
worldwide on September 29on Origin™ for PC, Xbox
One, PlayStation®4 computer entertainment system, Xbox 360® games and
entertainment system and PlayStation®3 entertainment system.

* Frostbite game
engine technology is available on Xbox One, PlayStation 4 and PC platform
versions only.

** CONDITIONS, LIMITATIONS AND EXCLUSIONS
APPLY. SEE EA.COM/EAACCESS/TERMS AND http://www.origin.com/store/origin-access FOR DETAILS.

Join
the EA SPORTS FIFA community at Facebook and on Instagram.
Follow us on Twitter @easportsfifa and use the hashtag #FIFA17. The game is
rated E for Everyone by the ESRB.

EA SPORTS™ is one of
the leading sports entertainment brands in the world, with top-selling
videogame franchises, award-winning interactive technology, fan programs and
cross-platform digital experiences. EA SPORTS creates connected experiences
that ignite the emotion of sports through videogames, including Madden
NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA
LIVE basketball, Rory McIlroy PGA TOUR® golf,
and EA SPORTS UFC®.