EA SPORTS FIFA 17 INTRODUCES THE JOURNEY

SINGAPORE – June 13, 2016 – Electronic Arts Inc. (NASDAQ: EA) today introduced EA
SPORTS™ FIFA 17 The Journey, an
all-new game mode powered by Frostbite™*. Immersed in The Journey,
fans will live their story on and off the pitch as Premier League prospect,
Alex Hunter who is looking to make his mark. Fans will visit new football
worlds, meet new characters full of depth, and navigate emotional highs and
lows of their unique story arc through decisions off the pitch, their
performance on it, and character interactions throughout the 2016/17 season
while playing for any of the 20 Premier League clubs. From a paternal lineage
of pro footballers, Alex Hunter starts building his personal legacy in FIFA
17 on Xbox One, PlayStation 4, and PC when it launches on September
27 in Asia andSeptember 29 worldwide.

Watch The Journey trailer: here.

Learn more about The Journey and
Alex Hunter: here.

“We’re embracing the power of the Frostbite
engine to bring a new immersive experience to the franchise and give fans the
chance to live their football story through the life of a professional
footballer,” said Nick Channon, Senior Producer. “The Journey delivers that
with authenticity, character interactions, and your performance on the pitch
which will dictate your story.”

Complete innovation in gameplay transforms the way
players think and move, physically interact with opponents, and execute in
attack, putting fans in control of every moment on the pitch. Thousands of new
animations and a focus on technology enable FIFA 17 to deliver
true-to-life action, balanced gameplay, and excitement in attack. Four pillars
of gameplay combine to put complete control in fans’ hands by introducing new
game mechanics.

Set Piece Rewrite – New penalties, free kicks, corners, and
throw-ins bring creativity and variety in every dead ball situation.

Physical Play Overhaul – U.S. Patent-Pending Pushback
Technology changes the way players physically interact in every
situation and introduces a new shielding system that gives fans more control
when in possession or battling to win the ball.

Active Intelligence System – A brand new intelligence system gives
players the ability to better define and classify space to make smarter
decisions off the ball. Players will utilize several New Run Types like
fake, direct, and stunted runs to stay even more active off the ball.

New Attacking Techniques – New options in attack give fans more ways to
create chances and finish in front of goal. Send teammates in with a Threaded
Through Pass and put exciting goals away with a Driven Finish or Downward
Header.

Watch the Own Every Moment gameplay trailer: here.

Learn more about FIFA 17 gameplay
features: here.

“Fans want control; they want authenticity;
and they want a balanced and exciting game that delivers moments where they
jump out of their seat and make their friends watch the replay,” said Aaron
McHardy, Producer. “We took the opportunity of introducing a new engine to look
at everything we could do to deliver those moments – we ended up identifying
four big areas where we could introduce a level of control we were never able
to achieve before.”

For FIFA 17 assets visit: here.

FIFA 17 is powered by Frostbite*. One of the
industry’s leading game engines, Frostbite delivers authentic, true-to-life
action, takes players to new football worlds, and introduces fans to characters
full of depth and emotion. To learn more, go: here.

Fans who pre-order FIFA 17 Super
Deluxe Edition can get up to 40 FIFA Ultimate Team Jumbo Premium Gold
Packs, Team of the Week loan players, and other FUT content. Click here to read about all our available
pre-order offers.

EA Access** members on Xbox One and Origin Access** members
on PC can play the game early with Play First Trials. Stay tuned for more
information on access timing and availability.

FIFA 17 is developed by EA
Vancouver and will be available in Asia on September 27 and worldwide
on September 29 on Origin™ for PC, Xbox One the all-in-one
games and entertainment system from Microsoft, PlayStation®4 computer
entertainment system, Xbox 360® games and entertainment system and
PlayStation®3 entertainment system.

* Frostbite game
engine technology is available on Xbox One, PlayStation 4 and PC platform
versions only.

** CONDITIONS, LIMITATIONS AND EXCLUSIONS
APPLY. SEE EA.COM/EAACCESS/TERMS AND http://www.origin.com/store/origin-access FOR DETAILS.

Join
the EA SPORTS FIFA community at Facebook and
on Instagram.
Follow us on Twitter @easportsfifa and use the hashtag #FIFA17. The game is
rated E for Everyone by the ESRB.

EA SPORTS™ is one of
the leading sports entertainment brands in the world, with top-selling
videogame franchises, award-winning interactive technology, fan programs and
cross-platform digital experiences. EA SPORTS creates connected experiences
that ignite the emotion of sports through videogames, including Madden
NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA
LIVE basketball, Rory McIlroy PGA TOUR® golf,
and EA SPORTS UFC®.