BMC and PSFK Introduce the Digital Transformation Playbook

BMC and
PSFK Introduce the Digital Transformation Playbook

Singapore — June 23, 2016 — BMC,
the global leader in IT solutions for the digital enterprise, has teamed with PSFK,
one of the world’s leading think tanks, to develop The Digital
Transformation Playbook. This guide provides key insights and actionable
steps for business executives and public sector organizations to follow as they
seek to enhance customer experiences, processes, and business models through
digital transformation.

Today’s businesses face always-on, always-accessible, and
ever-evolving demands from customers, employees, and partners, requiring speed
and agility to react quickly to changes in the market and to exploit new
opportunities. According to Capgemini Consulting, companies that become digital
enterprises can look forward to a 26 percent increase in profitability, a 12
percent increase in valuation, and a 9 percent increase in revenue to asset
ratio1.

The Digital Transformation Playbook aggregates third
party research about digital transformation opportunities across multiple
industries, presents actionable insights for executives to follow, and brings
those recommendations to life through case studies and content designed to
guide businesses grappling with change.

“Most organizations are beginning to recognize they are losing
pace in today’s highly mobile, cloud-driven environment where an optimal
customer experience is defined by fast, seamless and secure interactions from
anywhere using any device,” said Piers Fawkes, Founder of PSFK and
Editor-In-Chief of PSFK.com. “They know new technology and reconceived business
processes are key to digital transformation, but what is the right path
forward? The Digital Transformation Playbook provides a
roadmap to help decision makers determine how to identify the unique challenges
of their businesses and set a path for success.”

The Digital Transformation Playbook explores key
opportunities and strategies to consider when starting or continuing a shift to
digital services.

·        Four digital
transformation opportunities businesses should consider:

o   Rapid Application
Innovation

o   Big Data for Improved
Insight

o   Enabling the Next
Generation Workplace

o   Security at the Speed of
Business

·        Specific,
comprehensive strategies for taking advantage of each opportunity.

·        A
detailed exploration of why these strategies are important to digital business.

·        Key
considerations for moving forward with each strategy, and pro tips from BMC
experts.

·        Case
studies of leading companies spanning a broad range of industries that have
implemented each strategy.

“For businesses, digital transformation will be as disruptive as
the industrial revolution, and companies must either adapt to win or risk
becoming obsolete,” said Nick Utton, CMO of BMC. “Together with PSFK, BMC is
sharing best-in-class opportunities and actionable strategies that organizations
can leverage as decision makers are considering, beginning or continuing the
transition into a digital enterprise.  No other industry
report has so clearly and succinctly pulled together the essential elements of
why and how to confront digital transformation.”

To download a complimentary copy of The Digital
Transformation Playbook, visithttp://www.bmc.com/playbook.

1 Capgemini Consulting, “The Digital Advantage: How
digital leaders outperform their peers in every industry,” 2015.