Huawei P9 Sports Dual Camera Lens, Reinvents Smartphone Photography in Collaboration with Leica

Huawei P9 Sports
Dual Camera Lens, Reinvents Smartphone Photography
in Collaboration with Leica
New Huawei Flagship Device
Combines Groundbreaking Innovation and Exceptional Design, Setting a New
Standard in Smartphone Photography

Singapore – May 5, 2016 – Huawei
Consumer Business Group today launched the Huawei P9 and P9 Plus, the
first smartphones co-engineered with the global iconic brand, Leica Camera AG. The P9’s dual-lens camera takes
smartphone photography to the next level, allowing people to capture both vivid colors, as well as striking black and white
images.

“Huawei is excited to give P9 users the best
smartphone photography experience by leveraging the unrivalled capabilities of
Leica, the leader in the world of imaging for more than 100 years,” said Richard Yu, CEO, Huawei Consumer Business
Group. “Consumers around the world use their smartphones to take billions of
pictures each year, making photography critical to the user experience. P9 users
can now capture images with unmatched clarity, richness and authenticity, with a
masterfully designed and powerful smartphone that looks and feels incredible.”

Reinventing Smartphone Photography
Integrating the
design values and engineering excellence of both Huawei and Leica in a
smartphone photography system co-engineered by the two companies, the P9 brings
together best-in-class hardware and software, from optical lenses and sensors,
to image processing algorithms, empowering users to capture the highest-quality
images.

Key to the P9’s superlative imaging capabilities
is a dual-camera design that fully unleashes the power of Leica’s optical
lenses, renowned for precision and attention to detail, and subject to the
industry’s most stringent quality screening requirements. The RGB camera on the
P9 specializes in capturing color, while the monochrome camera is outstanding
at acquiring picture detail. The two rear cameras of the P9 work in tandem to
enable users to create images of superior detail, depth and color. The P9 truly
excels in low-light conditions, as the dual-camera design guarantees that more
light and detail can be captured. 

Each picture taken by the P9 carries the
unique emotional resonance and timelessness that are the hallmarks of Leica, as
users may choose between three film modes: Standard, Vivid Colors, and Smooth
Colors, depending on their personal preferences. With meticulous calibration of
the P9’s camera parameters, each film mode faithfully renders the authentic
color and style of Leica. By selecting the monochrome mode, P9 users can use
their devices as a true monochrome camera to capture powerful and evocative
black-and-white images of superior quality.

Deploying Huawei’s Hybrid Focus technology,
the P9 captures images with superior speed, accuracy and stability. The P9
supports camera focusing based on three methodologies – laser, depth
calculation, and contrast – and automatically selects the one that yields the
best result in any given environment. 

The wide-aperture photography feature on the
P9 allows users to experiment with innovative visual effects to create unique
images and content. The P9 makes it easy to adjust the camera aperture to
create bokeh and other depth-of-field effects, while keeping the main object in
sharp focus.

“Leica and Huawei share an uncompromising commitment
to imaging excellence, and our partnership will put outstanding photography
into the hands of more consumers around the world,” said Oliver Kaltner, CEO,
Leica Camera AG. “We are deepening our collaboration to give users a more
optimal smartphone photography experience.”

Taking Industrial Design to a Higher Level

The P9 is a masterpiece of state-of the-art
industrial design, with the same minimalist design DNA as earlier products in
Huawei’s acclaimed flagship P-series premium smartphones. Each P9 device is a
perfect construct of superior-grade 2.5D glass and an aerospace-class aluminum,
with diamond-cut edges rounded out by carefully balanced curvatures.

The 64GB version of the P9 comes in a
stunning and unique Haze Gold finish, setting new industry standards in
industrial design, with the use of techniques including brushed hairlines and
metal polishing at micron-level precision to create a translucent metal surface.
The 32GB version comes in Mystic Silver, Titanium Grey and Prestige Gold, offering a myriad
of choices to consumers.

Power and Performance

The P9 is equipped with the power,
connectivity and speed that today’s high-end smartphone user expects from
Huawei. With a 5.2-inch 1080p display, the P9 is powered by the new Kirin 955 2.5GHz
64-bit ARM-based processor for class-leading mobile performance. The 3,000mAh
high-density battery offers P9 users outstanding mobility and battery life.

Huawei is also unveiling the P9 Plus,
featuring a 5.5-inch Press Touch display and a larger 3,400mAh battery. The P9
Plus also offers dual-IC Rapid Charge, giving users six hours of talk time
after a 10-minute charge.

Leveraging Huawei’s industry-leading
capabilities in telecommunications, the P9 and P9 Plus offer unrivaled new
features including a virtual-triple-antenna architecture, designed for users
who need robust and seamless connectivity to cellular and Wi-Fi networks to
fully harness the power of the mobile Internet no matter where they are in the
world.

The P9 and P9 Plus also protect users’
privacy and information security with Huawei’s world-leading biometric fingerprint
recognition technology. The enhanced fingerprint sensor allows users to
personalize and safeguard their devices by significantly lowering the
possibility of fraudulent or accidental device access, while also ensuring users
can quickly and securely access their smartphone.

Dedicated After-Sales Care

The Huawei P9 and P9 Plus comes with Huawei
HiCare – a first-of-its-kind service specially designed for Huawei’s customers
in Singapore. Huawei HiCare offers a suite of premium after-sales services to
Huawei customers, as a further commitment from Huawei in unparalleled
end-to-end consumer experience. These services include access to the warranty
status of your Huawei device via the Huawei HiCare application, 24-month
product warranty for your Huawei handsets, as well as hassle-free door-to-door
repair pickup and delivery for selected Huawei devices.

All Huawei handsets launched after November
2015 are covered under Huawei HiCare – CLASSIC pack, which entitles the users
to;

The Huawei Mate and P-series range of
handsets launched after November 2015, with exception of the Huawei P9 Lite,
are covered under Huawei HiCare – PRESTIGE pack. This pack offers the full
suite of services from Huawei HiCare – CLASSIC pack as well as the following
privileges;

Huawei
handsets covered under Huawei HiCare – PRESTIGE: Mate S, Mate 8, P9 Plus and
P9.

Huawei Flagship store and Customer Service
Centre is located at Plaza Singapura, 68 Orchard Road, #03-78, Singapore
238839, operating from 11a.m. to 8p.m. daily, except Public Holidays.

Pricing and Availability:                               

P9 (Deluxe version) will be
available from 12 May 2016 for pre-order at Lazada.sg. As part of the pre-order
& launch special, an exclusive Leica leather phone case is available while
stocks last.

P9 (32GB) will be available in
Huawei Flagship Store (Plaza Singapura), all telecommunication outlets and
selected of the Telecommunication’s Exclusive Partner store. It is also
available in selected mobile, computer and electronics stores. Huawei smart
cover will be available while stocks last as a launch special.

P9 Plus will be available in
Singapore from late June 2016.