Zealand Government and Samsung hack together Virtual Reality Wine Tour and it’s
April 21, Singapore: Asian food and
wine buyers were the first to “step” into New Zealand vineyards this week as
New Zealand Trade & Enterprise launched its first foray in virtual reality
marketing in Asia, in partnership with Samsung Electronics Singapore.
“New Zealand is known for its innovation in technology, but also for its
extremely high quality food and beverage. We wanted to be able to transport our
buyers to see where the produce is from, and the partnership with Samsung has
allowed us to do exactly that,” says Lauren Bartlett, Regional Marketing
Manager for New Zealand Trade in Asia.
The footage was shown to buyers at Food Hotel Asia 2016, one of the largest
F&B tradeshows of its kind. Following the show, New Zealand plans to extend
the experience to buyers across South East Asia, Korea and Japan at its Food
The footage will also be available to consumers in Samsung Experience Stores across Singapore
from May 2016.
“Working with the New Zealand government has given us access to great content
that we can bring to our consumers.
This collaboration is a great example of how we are bringing the endless
possibilities of virtual reality to life for consumers and elevating their
mobile experience,” says Yvonne Chng,
Head, Consumer Marketing, IT & Mobile Business, Samsung Electronics Singapore.
New Zealand hacked together the experience in-house, using existing footage, as
well as shooting dramatic aerial footage using drones.
“We were able to create a magical experience on a shoestring budget,” says Bartlett.
“New Zealand has the luxury of being a bit of a start-up country. We like out
of the box thinking and testing small scale.
looking to work with creative partners in both New Zealand and Asia to take
virtual reality to the next level.”