ZALORA CO-FOUNDER COOPER MCGUIRE JOINS ENSOGO TO SPEARHEAD THE COMPANY’S MARKETPLACE STRATEGY
SINGAPORE,March 10 2016 – Ensogo Ltd (ASX:E88), Asia’s leading e-commerce company, is pleased to announce the appointment of Zalora co-founder, Cooper McGuire as Ensogo Chief Operating Officer.
Mr McGuire’s appointment underpins the company’s accelerated move towards a focused mobile marketplace business. Having held senior operational and financial roles in leading online retail businesses and investment banks throughout his career, Mr McGuire has extensive experience in e-commerce, financial and technology industries, and specializes in building and scaling e-Commerce businesses with deep expertise in emerging market business development.
Mr McGuire is a co-founder of Zalora Group, where he previously served as Chief Financial Officer. During his tenure, he was responsible for the company’s core infrastructure and spearheaded Zalora’s successful $360m capital raising from global blue-chip investors including Rocket Internet, JP Morgan Asset Management, Kinnevik, Access Industries and Summit Partners.
Ensogo co-founder and CEO Kris Marszalek commented: “Cooper is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic prioritization and accountability within Ensogo. Ensogo has gained exceptionally strong momentum in our mobile marketplace over the past months, and his leadership will prove invaluable as we enter the next phase of growth.”
Mr McGuire added: “Ensogo’s strategy has never been more compelling. The growth opportunities in the marketplace are enormous and I am incredibly excited to be working with the team to drive these opportunities forward.”
The growth potential of Southeast Asia’s e-commerce market is enormous, with online sales forcasted to reach $34.5 billion by 2018. Coupled with skyrocketing smartphone adoption and an annual growth projection of 42 per cent for mobile commerce, the opportunity is immense. Ensogo’s new mobile marketplace, featuring market-leading personalization technology and an exceptional range of high quality products is well positioned to capitalise on this growth, further cementing the company’s leadership position in the region. The platform has already achieved exceptional early growth, with rapid increases in active sellers and inventory to approximately 8000 retailers and exceeding 860,000 SKU’s respectively.
Marszalek added: “Ensogo’s new mobile marketplace will allow us to fast track growth and capitalise on the incredible opportunity before us. We are confident that with Cooper’s leadership and expertise, we will be able to accelerate our strategies and deliver growth rates that correspond with the size of the e-commerce opportunity in the region.”