ASUS Announces ZenFone Max

ASUS
Announces ZenFone Max

All-new smartphone with incredibly-long-lasting
5000mAh battery that exceeds every expectation, plus a built-in power bank for
on-the-go charging convenience

KEY
POINTS

Singapore
(2 March, 2016) — ASUS today announces the ZenFone Max (ZC550KL), an expectation-subverting smartphone with an
incredibly long-lasting, high-capacity 5000mAh capacity lithium-polymer battery
that provides up to 38 days of standby[1] for an unprecedented amount of mobile freedom
— plus a built-in power bank that keeps other devices topped up with charge.

The latest addition to the enormously
popular ZenFone family also sports a high-definition 5.5-inch IPS display covered
with next-generation Corning® Gorilla® Glass 4 for the
ultimate protection, ultra-fast laser auto-focus for point-and-shoot
simplicity, and total clarity in just 0.03 seconds

ZenFone Max is as slim
as 5.2mm, powered by a powerful quad-core, 64-bit Qualcomm® Snapdragon™ 410
processor, features LTE Category 4 for fast mobile-download speeds up to 150Mbps,
and is available in two classic colours to complement a casual or business
attire — Pure White and Osmium Black.

Ultimate
energy: Groundbreaking up to 38 days of standby with 5000mAh lithium-polymer
battery

ZenFone Max’s sleek
frame conceals a monster battery — a 5000mAh cell custom-crafted from
lithium-polymer to pack the maximum energy into the minimum space.

With this powerful cell and
energy-efficient processor inside, ZenFone
Max creates new perspectives on what a smartphone can do. Compared to the
leading competitor’s flagship smartphone, ZenFone
Max’s 5000mAh battery offers 2.3X-better talk time and up to 2.7X as much
time spent browsing the web. This translates to up to 37.6 hours of
high-clarity calls[2] and up to 32.5 hours of websurfing2 — enough energy for days of real-world
work and play.

And, with intense power-management to
ensure minimal depletion, ZenFone Max
is able to deliver up to 38 days of standby time — or well over a month away from
main electricity.

Ultimate
convenience: Built-in power-bank capability to charge other devices on the go

ZenFone Max has another
seriously-convenient trick hidden up its sleeve, doubling as a go-everywhere
power bank. With 5000mAh power capacity packed into its sleek frame, ZenFone Max has more than enough energy
to boost or fully charge other devices — so it’s able to turn into a power bank
when it’s time to top up another gadget.

Using the feature is as quick and simple
as connecting a second device to ZenFone
Max’s micro-USB port using a USB on-the-go (OTG*) cable and sitting back,
as ZenFone Max will do the rest.

Ultimate
display: 5.5-inch IPS HD panel protected by latest-generation Corning®
Gorilla® Glass 4

ZenFone Max has a
beautiful 5.5-inch IPS display protected by the latest Corning® Gorilla® Glass 4 for unrivalled
scratch-resistance, strength and everyday durability. Underneath is a 1280×720
HD IPS display that offers wide 178-degree viewing angles, and a fantastic 267ppi
pixel density that renders every image in detail.

Corning® Gorilla®
Glass 4 is the latest ingenious creation from the world-renowned Corning. ZenFone Max’s Gorilla Glass 4 display
offers twice (2X) the drop-damage resistance of its predecessor, a 2.5x
increase in retained strength and is 85% less likely to break in daily use —
making it safer and stronger than ever before.

Ultimate speed: 13MP PixelMaster camera with
ultra-fast 0.03-second laser auto-focus

ZenFone Max’s 13MP PixelMaster
camera has an f/2.0-aperture lens that captures stunning, high-resolution
photos with zero shutter lag. The industry-leading Low Light mode employs
pixel-merging technology to capture up to 400%-brighter photos at night or in
low-light scenes — all without the need for flash. Backlight (Super HDR) mode
sees clearly through daytime shadow, while Super Resolution mode captures
detailed images at resolutions of up to 52MP.

ZenFone Max‘s rear
camera also has lightning-speed laser auto-focus technology for the fastest
possible clarity. Its laser beam measures distances in just 0.03 seconds for
near-instant focus, even in low-light conditions. The laser auto-focus even
accelerates close-up photography, compensating for the extra distance created
by the lens receding during framing.

AVAILABILITY
& PRICING

ASUS ZenFone Max (ZC550KL) will be available
from 10 March at IT show, ASUS brand stores, ASUS authorised dealers, Singtel,
and StarHub at $249.