ASUS and StarHub Partner to Launch ZenFone Zoom in Singapore

The ASUS ZenFone
Zoom is the World’s Thinnest 3X Optical Zoom Smartphone with optical image
stabilisation and laser auto-focus to capture total clarity at lightning speed

KEY POINTS

Singapore (2 March, 2016) — ASUS and StarHub today
announced the Singapore launch of ZenFone
Zoom, the world’s thinnest optical zoom smartphone with 3X Hoya lens in an
innovative 10-element lens arrangement for exceptional clarity and photo
close-ups with up to 12X total magnification.

With built-in optical image stabilisation (OIS) to
eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel® Atom™ processor
with 4GB RAM for ultra-fast performance, the ZenFone Zoom redefines expectations for smartphone photography and packs
DSLR-style shooting experiences into a metal unibody that tapers to a mere 5mm,
so it slides comfortably into a pocket.

“With ASUS ZenFone
2, we created a great and widely-praised smartphone that captures stunning,
high-resolution photos in everyday situations. Now, with the launch of ASUS ZenFone Zoom exclusively with StarHub, we offer Singapore users
a smartphone that has not only the look and feel of a DSLR camera, but equipped
with the advanced features to match. With ASUS ZenFone Zoom, we are truly putting professional photography within
the reach of everyone,” said Benson Lin, Corporate VP, ASUS.

“Our customers are discovering creative ways to
express themselves with their smartphone cameras and photography apps, from
capturing candid moments to sharing selfies and images with family and
friends,” said Wang Li-Na, Head of Product & Marketing, StarHub. ”We are
happy to partner ASUS to exclusively bring in the ZenFone Zoom which will be welcome by many photography
enthusiasts.”

See the World Up Close:
3X Optical Zoom and OIS, 10-element
Lens, Real Tone Flash and Laser Focus

ZenFone Zoom is the world’s thinnest optical zoom
smartphone, with a 13MP PixelMaster rear camera and 3X lens in a body that
measures just 5mm at the edges. The innovative 10-element digital eye was
created by the optics experts at Hoya. Glass, synthetic and prismatic lenses
are meticulously configured in a dual-prism periscope arrangement to maximise
incoming light and capture the best possible photo quality. Equipped with a
built-in OIS, it ensures sharper, steadier shots every time even at maximum 3X
optical magnification.

Furthermore,
the rear camera features a dual-LED Real Tone flash to create the most natural
illumination for indoor portraits, generating the perfect combination of yellow
and white to capture life-like colours and skin tones. ZenFone Zoom’s rear lens also has a laser auto-focus function to
point and shoot with total clarity in just 0.03 seconds.

The ZenFone
Zoom was meticulously created to be the world’s thinnest optical zoom
smartphone with ASUS engineers rotating the ZenFone Zoom’s lens mechanism to create a compact,
intricately-calibrated periscope-style camera in a smartphone. Coupled with a
Panasonic SmartFSI® image sensor, the ZenFone Zoom captures more light and more colour, revealing detail
and beauty in both natural and low-light compositions that other smartphone
cameras will never see.

The ZenFone
Zoom’s design takes its cue from the look and feel of professional DSLR
cameras, with dedicated buttons for shooting and recording. Its strong uni-body
frame is precision-crafted to a metallic finish that is smooth to the touch,
with a choice of premium Pure Black or sleek Ceramic White on the rear, plus
diamond-cut edges to create four stunning patterns across the back and sides.
The ZenFone Zoom even has an
integrated a safety loop and many stylish strap options, for confident shooting
from any angle.

The intuitive ZenUI Camera app makes it a breeze to
capture professional-quality photographs. ASUS-exclusive Super Resolution mode
applies multi-frame-fusion technology to create incredibly-detailed photos.
Four high-resolution 13MP shots are fused to create a single image of with
clarity that’s four times (4X) greater than a single shot. In either night time
or day time, the ZenFone Zoom
captures more detail and less noise and Super Resolution shots of up to 52MP.

In addition, the ZenFone
Zoom excels at macro photography, enabling extreme close-ups as near as 5cm
(2in) to reveal new and unseen worlds of detail. It also allows users to
customise their camera features with one tap through the Manual mode, allowing
instant adjustment of shutter speed, exposure value, white balance, ISO and a
host of other professional-grade settings.

The ZenFone
Zoom’s 64-bit quad-core Intel Atom processor carefully balances brilliant
performance and superb power efficiency, empowered by Intel’s sophisticated
22nm Silvermont architecture. Intel’s new Tri-Gate transistors have three times
(3X) more surface area than planar transistors, enabling the flow of more
electrons that increase computing performance and reduce power leakage.
Furthermore, coupled with a huge 4GB of fast dual-channel DDR3 RAM, the ZenFone Zoom provides top performance
in a smartphone.

Featuring a high-capacity 3000mAh battery and 60ms
touch-response time, the ZenFone Zoom
delivers fast and fluid performance anywhere and users are able to work and
play from dawn to dusk. The ZenFone Zoom
also features the exclusive ASUS BoostMaster[1]
technology for turbo-speed charging that takes the battery from zero to 60% in
just 39 minutes.

The ZenFone
Zoom’s expansive 5.5-inch 1920×1080 Full HD IPS display offers wide
178-degree viewing angles, and a fantastic 403ppi pixel density to render every
image in eye-popping detail. The display includes exclusive ASUS TruVivid
technology, which seamlessly transforms the conventional four-layer design into
an innovative two-layer construction with full lamination. Fusing the
cover-glass and touch-panel layers eliminates the air gap, bringing everything
closer to the user’s touch.

The Corning® Gorilla® Glass 4
display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X
increase in retained strength and is 85% less likely to break in daily use,
making it safer and stronger than ever before.

Starting 10 March, customers can visit StarHub’s
Online Store at www.starhub.com/store to buy the ZenFone Zoom.
Please refer to the below table for details on pricing.