ASUS Announces Availability of Full Range of ZenFone 2 Laser in Singapore

ASUS
Announces Availability of Full Range of ZenFone 2 Laser in Singapore

Uncompromising performance with up to 13MP
PixelMaster camera with rear laser auto-focus captures clarity at the speed of
light

KEY POINTS

Singapore
(13th November, 2015) — ASUS
today announced the availability of the entire ASUS ZenFone 2 Laser seriess. The ZenFone
2 Laser series will be replacing
the previous ZenFone 2 range,
providing a top quality product at a great and affordable price tag. The ZenFone 2 Laser comes in three
different sizes: 5.0-inch (ZE500KL), 5.5-inch (ZE550KL) and in 6.0-inch (ZE600KL), all featuring a stunning matte finish. All
models are engineered with a  laser auto-focus as quick as 0.03sec for
near-instant clarity,a  1280 x 720 HD
resolution, the latest Corning® Gorilla® Glass 4 for
unrivalled scratch-resistance, strength and everyday durability, and is
equipped with Qualcomm® Snapdragon™ processor with 2GB fast memory. Furthermore,
all ZenFone 2 Laser models are
equipped with dual-SIM 4G connectivity, perfect for travelers always on-the-go.

The ZenFone 2 Laser 5.0-inch (ZE500KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) will
be available at $239 and $329   respectively
from 14 November onwards at all ASUS authorised retailers, brand stores, M1 and
StarHub.

In
conjunction with Deepavali, the ZenFone
Selfie will be retailing at a promotional price of $379 (Usual SRP: $399)
and every purchase will receive a complimentary SANDISK OTG drive 16GB (worth $14.90) starting from 9th
November to 30th November. This promotion is available at all ASUS
brand stores, authorised dealers, M1 and StarHub.

Focus
At the Speed of Light

The ZenFone
2 Laser series is powered by a Qualcomm®
Snapdragon™ Processor with 2GB of fast memory and a 1280 x 720 HD screen
resolution for great user experience. Furthermore, the ZenFone 2 Laser 5.5-inch (ZE550KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) both have a 3,000mAh removable
battery providing great battery life, making it convenient for users to easily
switch out the battery if needed.

For amazing and near-instant photos, the ZenFone 2 Laser 5.5-inch (ZE550KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) are
both  equipped with a13MP PixelMaster
camera with  f/2.0 wide-aperture lens to
capture stunning, high-resolution photos with zero shutter lag. The laser
auto-focus technology empowers users to capture perfect clarity in just 0.03
seconds.

PixelMaster’s industry-leading Low Light mode
employs pixel-merging technology to capture up to 400%-brighter photos at
night, or in low-light scenarios, without the need for flash. When flash is
preferred, the ZenFone 2 Laser
series is equipped with RealTone flash to capture warm skin tones and accurate
colours.

Furthermore, the ZenFone 2 Laser series PixelMaster camera also has Backlight (Super
HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes
such as sunset portraits. Pixel-enhancing technology increases contrast by up
to 400%, ensuring that foreground subjects stand out clearly and are free of
shadows. For those seeking fine-grained control over camera settings like ISO,
shutter speed and more, the Manual mode offers users a DSLR-like experience in
a smartphone.

Corning®
Gorilla® Glass 4: Higher Durability and Strength

The ZenFone
2 Laser series are crafted from the latest Corning® Gorilla®
Glass 4, their display has twice the drop-damage resistance of its predecessor
and 2.5X retained strength, and is 85% less likely to break in daily use. A
microscopically-thin anti-fingerprint coating minimises scuffs and smudges,
allowing the brilliance of the phones’ display to shine through.

Simpler,
Smarter and More Personal: ASUS ZenUI with over 1,000 enhancements

Freedom, connection, and expression form the
foundation for the ASUS ZenUI mobile user interface. These three pillars have
also inspired the evolutionary changes to ZenUI for the ZenFone 2 Laser series. The latest version of the ASUS ZenUI offers
a simpler and smarter user experience, with a stylish new layout that employs
white space for a cleaner design, and which places information front and center
for a simpler, smarter user experience.

With the new and improved ZenUI, it provides
everyone with the ability to completely customise its interface to match their
personal style and usage preferences, including ZenUI’s launcher, themes,
fonts, icons, and more.

The ZenUI has included a number of great new
features, including ZenMotion, SnapView, Trend Micro™ security and ZenUI
Instant Updates that enhances usability, ensure security and privacy as well as
deliver a seamless user experience.

AVAILABILITY & PRICING

The ZenFone 2 Laser 5.0-inch (ZE500KL) and ZenFone 2 Laser 6.0-inch (ZE600KL) will be available at $239 and $329
respectively from 14 November onwards at all ASUS authorised retailers and
brand stores.

In
conjunction with Deepavali, the ZenFone
Selfie will be retailing at a promotional price of $379 (Usual SRP: $399)
and every purchase will receive a complimentary SANDISK OTG drive 16GB (worth $14.90) starting from 9th
November to 30th November. This promotion is available at all ASUS
brand stores, authorised dealers, M1 and StarHub.

Specifications