There is no denying that Asia is the linchpin of the mobile revolution – designing and manufacturing our devices and publishing some of the world’s most popular apps. According to mobile analytics company Flurry, Asia experienced double digit growth between 2014 and 2015 within its mobile app economy driven by three categories of apps – Shopping & Lifestyle, News & Reading and Utilities and Productivity. In Singapore, the top 3 fastest growing app categories include Personalisation, Utilitise & Producitivty and Lifestyle & Shopping.
Other key insights and trends from Flurry’s analysis include:
(All data measured by Flurry YoY, May 2014 – 2015)
· Asia is driving global phablet adoption, but Singapore users still prefer medium phones
· Gaming remains one of the most engaged categories in Asia, with users spending 25% of their total app time on Gaming apps
o Like their regional counterparts, Singapore users love Arcade and Action games, accounting for 39% of gaming sessions in Singapore
· Asia loves to shop
o Asian women are 1.5x more likely than women around the world to use shopping apps
o Asian mobile shoppers are active around the clock
o Singaporeans still prefer traditional e-commerce and brick & mortar locations
The analysis by the Flurry team from Yahoo is backed by data gleaned from over 700,000 apps and 1.8 billion devices globally, including 6.5 million apps in Singapore that use Flurry.
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