On-demand Cleaning portal Helpling acquires Spickify – establishes market leadership in Singapore

On-demand Cleaning portal Helpling acquires
Spickify – establishes market leadership in Singapore

Singapore,
12th March 2015: Helpling, the leading global online platform for
professional cleaners, announced today the acquisition of its local competitor
Spickify. The move will establish Helpling as the largest player for on-demand
household services in Singapore. The Spickify trademark will be rebranded as
Helpling with immediate effect. The company’s co-founder and CEO Hoe Yeen Teck
has joined Helpling as the new country manager.

The
deal brings together the two companies’ respective strengths in one single
organisation – Helpling’s expertise in technology and operations and Spickify’s
deep understanding of local consumer preferences. Combining the two companies’
clients and cleaner registries will further improve customer and cleaner
experience. With Spickify on board, Helpling will now serve over 150
independent cleaners, with the ability to accept over 5,000 hours of cleaning
per month across the island.

“The
acquisition was a compelling and purposeful one,” shared Spickify Co-Founder
and newly appointed CEO of Helpling Singapore Hoe Yeen Teck. “Spickify was
started as a community project to match low-income residents in our
neighbourhood with cleaning assignments in nearby private apartments.
Helpling’s robust online platform will allow us to expand our services across
the island and provide customers with great cleaning service while giving
independent cleaners a better way to obtain clients.”

Spickify
was the first and only service in Singapore to back every cleaning session with
a $1 million liability insurance policy. With the acquisition, Helpling
Singapore will now also offer the same benefits to customers, and is also
working on additional benefits to support its cleaning partners.

“We
are thrilled to embark on this new venture with Spickify’s team,” comments
Benedikt Franke, co-founder of Helpling. “They are the local hero in kicking
off the first wave of this business model and will be able to provide valuable
insights in propelling service excellence, tailored to the needs of the local
community. Combining both our expertises will reinforce our position as a
one-stop home-cleaning solution for all Singapore households.”

How it works

Helpling is an online
marketplace that matches consumers with qualified independent cleaning
providers. All bookings and payments can be done easily online on
www.helpling.com.sg in three steps:

1. Tell us
about your place and service required

2. Choose a
preferred date and time

3. Make
payment online and await the cleaner (payments are only debited after each
cleaning job is completed)

All cleanings are charged at
a flat rate of $20/hr with no additional or hidden fees. Every cleaning is
backed by a $1 million comprehensive public liability policy. There is also a
customer service team on standby to attend to any enquiries or incidents.

Since the launch of the
service in Singapore in early February 2015, the number of bookings on
Helpling’s platform has been doubling every week, with a current available
combined pool of over 150 independent cleaners.

Helpling is also currently working on a mobile
app for iOS and Android, to be released in 2H2015, which will allow consumers
to manage their bookings on the go.

For more information, please
visit www.helpling.com.sg.