Shop with WeChat and Lazada this festive season!

SINGAPORE, 08 December 2014 – WeChat announced today their collaboration with Lazada, Southeast Asia’s leading one-stop online shopping destination, launching Lazada’s official WeChat account in Singapore. By subscribing to the account, WeChat users can get the latest news and promotions from Lazada, and experience a fast and effortless shopping experience via WeChat.

“Online and mobile shopping options are becoming increasingly popular and important to consumers in this region. GlobalWebIndex’s recent study  revealed 70 percent of Singaporeans surveyed have bought a product online in the past month,” said Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app. “The potential for online and mobile retailing is unprecedented. We are very excited to work together with renowned labels such as Lazada and to provide WeChat fans with an unparalleled shopping experience through this partnership.”

Martell Hardenberg, CEO of Lazada Singapore said, “With over 50 percent of our traffic coming in from our mobile platforms, we are constantly looking for ways to enhance our customers’ mobile experience. WeChat has been evolving to encompass services beyond that of a simple messaging platform, and we are thrilled to come on board and add to this diverse experience WeChat is crafting around its users.”

Fans of both fast-growing mobile applications, Lazada and WeChat, stand to enjoy exclusive discounts and deals, starting with Lazada’s biggest sale of the year – 12/12! On 12 December – 12 days before Christmas Eve – Lazada is offering shoppers 24 hours of exciting promotions and exclusive deals across a wide range of categories. Night owls can log on in the early hours for special night promotions only available between 12am and 8am; whilst shoppers can take advantage of bargain prices with unbeatable hourly flash sales from8am – 11.59pm!

WeChat users will also receive an exclusive voucher code on 12 December for Lazada’s biggest sale of the year. To receive these discounts, simply:

1. Follow Lazada on their official WeChat account (WeChat ID: LazadaSG)
2. Copy the voucher code found on Lazada’s WeChat account to use when checking out your purchase on Lazada.SG

For users new to WeChat, simply download the WeChat app (available for Android, iOS, BlackBerry, and Windows Phone devices) and you can start shopping from Lazada at LazadaSG. So if all you’re wishing for this festive season is to get your hands on some goodies from Lazada, WeChat has just made your wish come true.