Amobee Wins Top Industry Awards For Innovative 3D Mobile Ad Campaign and Digital Marketing Technology
Singapore, October 9, 2014 – Amobee, the company defining digital marketing, today announced that it was presented with four top industry awards, recognizing the success and innovation of the Amobee 3D Ford F-150 campaign, created in cooperation with Team Detroit.
At the OMMA Awards from MediaPost, Amobee won the Gold Award in the category of Mobile Marketing Single Execution for its Amobee 3D Ford-150 campaign. Amobee went on to win the Members Choice Award for the same campaign, as it was voted the best campaign across all categories by the entire MediaPost community.
Amobee was also selected as Best Mobile Creative during the 2014 Mobile Mafia Awards from Mobile Media Summit for the 3D Ford-150 campaign. The Mobile Mafia Awards recognize organizations that lead in mobile media, advertising and technology innovations.
The Academy of Interactive and Visual Arts presented Amobee with a W3 Award for excellence in Mobile Advertising. The W3 Awards honor outstanding content created by some of the best interactive agencies, designers, and technology creators worldwide.
The Amobee 3D technology platform delivers unparalleled engagement and brand lift to advertisers through new immersive, full-sensory 3D ad experiences. With WebGL, Amobee 3D is redefining the limits of distribution across multiple screens—from desktop to mobile, from native to mobile web—providing robust inventory options that enable scale across devices.
Using Amobee 3D, Ford had an opportunity to bring the F-150 brand to new levels of engagement by delivering an unforgettable brand experience to consumers. This campaign achieved up to two times the industry average of time-spent in ad, and drove significant increases in brand metrics, including:
- Brand Favorability: 19.9% increase (2x industry average)
- Purchase Consideration: 40.4% increase (2.5x industry average)
- “We Own Work” Message Association: 71.1% (4x industry average)
- Aided Brand Awareness: 11.4% increase (higher than industry average)
“We couldn’t be more proud to receive these prestigious industry awards,” said Mark Strecker, CEO of Amobee. “Amobee 3D is revolutionizing the digital advertising experience, and we are proud to be working with Ford and Team Detroit to continue pushing the envelope in creating such engaging and compelling ads like the Ford F-150 campaign.”
To view the award winning 3D Ford F-150 ad campaign, please visit: http://amobee.com/customers/casestudy_ford_f150.shtml.