Newstead Technologies Opens Largest Digital Style
At Suntec City Mall
9044-square feet store in newly renovated mall features novel store-in-store concept and customer service counter
(Press release and fact sheet attached as word documents)
Singapore, 11 July 2014 – Newstead Technologies today announced the launch of Digital Style Suntec City, its eighth Digital Style, at 8 Temasek Boulevard, #01-618/619/620/621/622.
The largest Digital Style to date at over 9,044 square feet, Digital Style Suntec City is the go-to multi-brand electronics store as it is fully decked out with the latest trending gadgets technology can offer. It is designed for customers to get hands-on with gadgets by allowing them to plug-and-play, mix-and-match products.
Digital Style Suntec City boasts Newstead Technologies’ first ever Store-in-Store concept in the market, in which six consumer electronics brands feature their hottest and latest gadgets in dedicated spaces of approximately 353 square feet each. The six brands are ASUS, Samsung, Lenovo, Acer, Dell and HP. Each brand has focused product categories – the ASUS brand corner showcases its thin and light ultrabooks while Samsung features its tablets, smartphones and accessories. Desktop computers and laptops are offered in all Acer, Lenovo, Dell and HP brand corners.
Catering to every digital need, Digital Style Suntec City offers a comprehensive range of audiovisual equipment from headphones to mini home theatre systems. Digital Style continues to meet small business and home computing needs with printers, digital cameras, home networking and storage solutions among the many electronics available.
Gadget lovers can rely on Tech Aid, the store’s refreshing take on traditional customer service counters. They can approach any staff at Tech Aid to resolve technical-related queries and issues that they face before, during and after purchasing their gadgets. Staff will provide on-site evaluation and technical support as part of their commitment to deliver the best in-store services.
Located at the family-friendly section of the rejuvenated Suntec City Mall, Digital Style aims to attract families, younger consumers as well as office workers and convention visitors.
“Suntec City is a retail destination with a lot of potential especially with its recent renovation, new conference facilities and well-segmented mall space. This bigger area enables us to provide an even larger selection of products carefully chosen by our purchasers to meet the evolving lifestyle needs of our customers,” said Mindy Tan, Chief Executive Officer of Newstead Technologies.