Sony SmartWatch 2 SW2 Hits Town

World’s first water-resistant smartwatch (from RRP S$288) provides enhanced phone functionality and notifications – from the wrist- with easy access to messages, calls, emails, Facebook, Twitter

Singapore, 22 October 2013 – The much awaited Sony SmartWatch 2 SW2 makes retail debut. Presented at IFA 2013 last month, the world’s first water-resistant smartwatch with NFC connectivity offers new and unique benefits serving as a multi-functional watch, notifier, Android app interface and phone remote control.

The ideal companion that’s easy to set-up in all Android phones, the stylish Sony SmartWatch 2 (SW2) comes with over 100* Android apps to suit the user’s personalised needs, whether on-the-go, keeping active, in business meetings or at home. Sleek, robust and water-resistant for use in everyday situations and weather conditions, SW2 boasts a stellar battery life that’s unmatched by any other smartwatch in the market – up to 3-4 days of ‘typical usage’ on a single charge.

Sony SmartWatch 2 retails with a black metallic strap at RRP S$338, or at RRP S$288 with a black silicone strap. Strap options in black or brown leather and silicon in various colours are available. Even more versatile and offering greater choice, SW2 straps are interchangeable with any standard 24mm wristband to suit different individual preferences and customistation. Sony SmartWatch 2 is available at selected Sony stores, Tech@Vogue, Challenger, Gadget World, Newstead Technologies and other authorised resellers.

With SW2, users won’t miss any notifications. It’s easy and convenient complete with gentle vibrations that alert users to each call, message or notification. Glance at the sleek 1.6” sunlight readable LCD screen on the wrist and access messages, notifications, emails, Facebook, Twitter, Calendar etc to. Enjoy all the intuitive features with a simple swipe to scroll and a touch to navigate.

*100 apps available in the Singapore Google Play Store

Personalized Openness with Android

Using the latest version of Smart Connect on your Android phone, download a host of SmartWatch apps to experience a range of unique functions:

World Within Reach

As smartwatches and wearable tech accessories become increasingly popular,

Sony’s third generation SmartWatch 2 stands out for being most intuitive, with over 100* unique downloadable apps.

“Sony is the proud leader in the smartwatch market since introducing our first Bluetooth watch in 2007,” says Stefan K Persson, Head of Companion Products at Sony Mobile Communications. “Competitors are only now launching first generation devices, while we are already launching a 3rd generation device with all the insight gained from over half a million customers combined with Sony’s wealth of technology expertise to create the best ever smartwatch experience. “

“The future of wearable devices is incredibly bright with analyst research predicting 41 million ‘smart’ watches will be sold by 2016,” continues Persson. “We are continuing to work with our strong developer network to deliver even more compelling smartwatch experiences.”

Hit the Ground Running

Simply connect the SmartWatch 2 to any phone running Android 4.0 or higher using Bluetooth via NFC technology for easy one-step pairing. Utilize apps readily available or get more by downloading the Smart Connect App and the Smartwatch App from Google Play to sync new apps to the device.

Key Features of the SmartWatch 2