IFA 2013:
Sony Unveils Breakthrough Products Set to Accelerate Consumer Electronics
Growth
Sony Unveils Breakthrough Products Set to Accelerate Consumer Electronics
Growth
Sony vows to inspire and
excite customers with next-generation devices including the new XperiaTM
Z1 smartphone, an entirely new concept in lens-style cameras, new 4K handycam®
and VAIO® Fit multi-flip™ PC
excite customers with next-generation devices including the new XperiaTM
Z1 smartphone, an entirely new concept in lens-style cameras, new 4K handycam®
and VAIO® Fit multi-flip™ PC
(SINGAPORE,
5th September 2013) – Sony Corporation (“Sony”)
today unveiled an array of breathtaking new products that will dramatically
enhance the way consumers play, watch, listen and create.
5th September 2013) – Sony Corporation (“Sony”)
today unveiled an array of breathtaking new products that will dramatically
enhance the way consumers play, watch, listen and create.
Kazuo Hirai, President and Chief Executive Officer, Sony Corporation,
unveiled the latest product offerings at the IFA consumer electronics show in
Berlin marking a new milestone for the group’s electronics’ businesses as it
accelerates its revitalisation program.
unveiled the latest product offerings at the IFA consumer electronics show in
Berlin marking a new milestone for the group’s electronics’ businesses as it
accelerates its revitalisation program.
The product offensive, led by a new flagship smartphone – XperiaTM Z1 – aims to harness the true power of One Sony by
combining Sony’s industry leading technologies and cutting-edge design to
deliver first-class experiences that are set to excite and inspire.
combining Sony’s industry leading technologies and cutting-edge design to
deliver first-class experiences that are set to excite and inspire.
The XperiaTM Z1 combines Sony’s latest mobile and imaging
technologies in a superbly-designed package, offering unrivalled camera
capabilities, a suite of unique smart social camera applications and instant
access to amazing entertainment experiences.
technologies in a superbly-designed package, offering unrivalled camera
capabilities, a suite of unique smart social camera applications and instant
access to amazing entertainment experiences.
Mr Hirai said: “XperiaTM Z1 is a watershed moment for Sony. It marks the first
time we’ve concentrated so many leading technologies, together with our full
suite of entertainment content services, all in a single, beautifully designed mobile
product.
time we’ve concentrated so many leading technologies, together with our full
suite of entertainment content services, all in a single, beautifully designed mobile
product.
“Only Sony has
the broad and deep technology, plus the consumer electronics experience and
most of all the benefit of customer dialogue to bring this sort of smartphone
to market.”
the broad and deep technology, plus the consumer electronics experience and
most of all the benefit of customer dialogue to bring this sort of smartphone
to market.”
Products unveiled at IFA in Berlin include:
XperiaTM Z1 is a
premium waterproof smartphone that combines the very best of Sony’s technology,
entertainment, design and connectivity with a unique and ground-breaking camera
experience. It offers the same level of quality and performance as a compact
digital camera. Its superb camera performance is delivered through a unique
combination of Sony’s award-winning “G Lens”tm, large 1/2.3” CMOS
image sensor “Exmor RS for mobile” mobile sensor and “BIONZ for mobile” image
processing engine. It also boasts an innovative suite of XperiaTM Camera Applications that deliver unique experiences
from the camera viewfinder, including live social broadcasting and an
innovative visual search function with many more available to download in the
future through Sony’s network of developer partnerships.
premium waterproof smartphone that combines the very best of Sony’s technology,
entertainment, design and connectivity with a unique and ground-breaking camera
experience. It offers the same level of quality and performance as a compact
digital camera. Its superb camera performance is delivered through a unique
combination of Sony’s award-winning “G Lens”tm, large 1/2.3” CMOS
image sensor “Exmor RS for mobile” mobile sensor and “BIONZ for mobile” image
processing engine. It also boasts an innovative suite of XperiaTM Camera Applications that deliver unique experiences
from the camera viewfinder, including live social broadcasting and an
innovative visual search function with many more available to download in the
future through Sony’s network of developer partnerships.
After taking photos, users can instantly auto-upload all their photos to
PlayMemories Online, a cloud-based image storage service that includes a new
“All-sync” feature. The service – due to be extended to more European
countries later this year – allows you
to access this library anytime, whether from a smartphone, tablet or PC. XperiaTM Z1 is also supported by a range of companion
products that enrich the smartphone experience.
PlayMemories Online, a cloud-based image storage service that includes a new
“All-sync” feature. The service – due to be extended to more European
countries later this year – allows you
to access this library anytime, whether from a smartphone, tablet or PC. XperiaTM Z1 is also supported by a range of companion
products that enrich the smartphone experience.
The Cyber-shot™ DSC-QX10 and DSC-QX100 introduce a brand new concept in
digital imaging. Turning your
smartphone into a power-packed specialist camera they are the perfect partner for smartphones
including the new Xperia™ Z1. Linking wirelessly with your phone, they
can be used as an attachment or separately. They boast a high resolution
sensor, optical zoom, Optical
SteadyShot and manual controls, with Wi-Fi and NFC for easy One-touch
function and the ability to shoot HD
video.
digital imaging. Turning your
smartphone into a power-packed specialist camera they are the perfect partner for smartphones
including the new Xperia™ Z1. Linking wirelessly with your phone, they
can be used as an attachment or separately. They boast a high resolution
sensor, optical zoom, Optical
SteadyShot and manual controls, with Wi-Fi and NFC for easy One-touch
function and the ability to shoot HD
video.
After pioneering 4K in the professional world and bringing it to
customer-homes with BRAVIA® 4K TV, Sony has launched the FDR-AX1, enabling
users to shoot their precious memories with unrivalled resolution quality.
customer-homes with BRAVIA® 4K TV, Sony has launched the FDR-AX1, enabling
users to shoot their precious memories with unrivalled resolution quality.
VAIO® Fit multi-flip™ PC is a premium multi-flipTM PC. The
unique design allows users to transform from laptop mode to the
touch responsive tablet mode by simply flipping the screen. Users can also flip
the screen over to take advantage of viewer mode; a form that can be used to show the screen to someone sitting
opposite of you. The new VAIO
Inspiration Stream feature provides a seamless content experience for
capturing, editing and organising whilst the addition of a digitizer stylus,
bundled into VAIO Fit 13[1],
allows for further creative
expression.
unique design allows users to transform from laptop mode to the
touch responsive tablet mode by simply flipping the screen. Users can also flip
the screen over to take advantage of viewer mode; a form that can be used to show the screen to someone sitting
opposite of you. The new VAIO
Inspiration Stream feature provides a seamless content experience for
capturing, editing and organising whilst the addition of a digitizer stylus,
bundled into VAIO Fit 13[1],
allows for further creative
expression.
High-Resolution audio technology compatible products such as HDD audio
players, stereo and DAC amplifiers, and portable audio such as headphones and
Walkman will be introduced. These audio systems faithfully reproduce every
single detail of the audio spectrum. They also feature new technologies capable
of recreating sounds lost during compression, so even highly compressed audio
files can be played back in the highest possible quality.
players, stereo and DAC amplifiers, and portable audio such as headphones and
Walkman will be introduced. These audio systems faithfully reproduce every
single detail of the audio spectrum. They also feature new technologies capable
of recreating sounds lost during compression, so even highly compressed audio
files can be played back in the highest possible quality.
The VPL-VW500ES brings the 4K cinema experience into the home like never
before and reinforces Sony’s commitment to lead in 4K innovation, from lens to
living room. The 4K SXRD panels provide unrivalled picture quality at high
resolution whilst also dramatically enhancing high definition 1080p content,
allowing viewers to enjoy 4K images with their existing Blu-ray Discs, even in
3D. Utilising Sony’s experience in the digital cinema market, the VPL-VW500ES
is able to deliver an unrivalled 4K user experience for the home.
before and reinforces Sony’s commitment to lead in 4K innovation, from lens to
living room. The 4K SXRD panels provide unrivalled picture quality at high
resolution whilst also dramatically enhancing high definition 1080p content,
allowing viewers to enjoy 4K images with their existing Blu-ray Discs, even in
3D. Utilising Sony’s experience in the digital cinema market, the VPL-VW500ES
is able to deliver an unrivalled 4K user experience for the home.
Announcing the products at the Sony press conference in Berlin, Kazuo
Hirai said: “Each of these is a symbol of Sony’s product-led
revival. These products will dramatically enhance the way you play, watch,
listen and create.
Hirai said: “Each of these is a symbol of Sony’s product-led
revival. These products will dramatically enhance the way you play, watch,
listen and create.
“Customers
remain at the heart of Sony. We pioneer exciting products and entertainment
experiences with a relentless customer focus. Our improving performance shows
what we can achieve as One Sony: with one sense of purpose…with a shared
passion for innovation, engineering and technology.”
remain at the heart of Sony. We pioneer exciting products and entertainment
experiences with a relentless customer focus. Our improving performance shows
what we can achieve as One Sony: with one sense of purpose…with a shared
passion for innovation, engineering and technology.”
Full list of Sony products announced at IFA 2013:
Smartphone Mobile:
Digital Imaging:
TV and home cinema:
VAIO and Reader:
Home and Personal Audio:
Home Theatre
Projector:
Projector:
Accessories:
[1]
Bundled with VAIO Fit 13A. Available separately for 14A and 15A.
Bundled with VAIO Fit 13A. Available separately for 14A and 15A.
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