WeChat Surges Past 100 Million Registered
User Accounts Milestone
User Accounts Milestone
Global popularity of WeChat continues to gain
momentum
momentum
Singapore – 15 August, 2013 – WeChat, a leading
mobile social communication application, today announced that it has surpassed the
100 million registered user account milestone, further reinforcing its
popularity on the international stage. Several key initiatives including
the WeChat 5.0 upgrade and the global Lionel Messi advertising campaign
have piqued the interest of audiences worldwide.
mobile social communication application, today announced that it has surpassed the
100 million registered user account milestone, further reinforcing its
popularity on the international stage. Several key initiatives including
the WeChat 5.0 upgrade and the global Lionel Messi advertising campaign
have piqued the interest of audiences worldwide.
WeChat
doubled its registered user account base in the
last 3 months, reaching the 100m milestone shortly after an
independent survey*
found that the platform was the fifth most used smartphone app worldwide.
doubled its registered user account base in the
last 3 months, reaching the 100m milestone shortly after an
independent survey*
found that the platform was the fifth most used smartphone app worldwide.
Since
its international debut, WeChat has been well
received in Asia, quickly becoming the most popular mobile social app in Hong
Kong, India, Indonesia and Malaysia across multiple smartphone OS platforms,
where the user base has recently gained tremendous growth. In addition to these markets, WeChat gains popularity worldwide and became the most downloaded mobile social app
on App Stores in
Argentina, Brazil, Italy, Mexico, Philippines, Singapore,
Spain,
South Africa, Thailand and Turkey in July 2013.
its international debut, WeChat has been well
received in Asia, quickly becoming the most popular mobile social app in Hong
Kong, India, Indonesia and Malaysia across multiple smartphone OS platforms,
where the user base has recently gained tremendous growth. In addition to these markets, WeChat gains popularity worldwide and became the most downloaded mobile social app
on App Stores in
Argentina, Brazil, Italy, Mexico, Philippines, Singapore,
Spain,
South Africa, Thailand and Turkey in July 2013.
“We must
thank all our fans for helping us achieving 100 million
registered user account milestone in such a short space of time. To those
people, and to future users, we promise we will continue to bring you
innovation, for example we launched the first-of-its-kind
voice messaging service ‘Hold-to-Talk’ on the app in 2011, and we will continue
to develop and enrich our user experience. Whether users want to create text message,
share moments, or engage in live audio and video chats,
WeChat has made it all available to enjoy securely and for free,”
said Poshu Yeung, Vice President of International Business Group at Tencent,
the company behind the WeChat app.
thank all our fans for helping us achieving 100 million
registered user account milestone in such a short space of time. To those
people, and to future users, we promise we will continue to bring you
innovation, for example we launched the first-of-its-kind
voice messaging service ‘Hold-to-Talk’ on the app in 2011, and we will continue
to develop and enrich our user experience. Whether users want to create text message,
share moments, or engage in live audio and video chats,
WeChat has made it all available to enjoy securely and for free,”
said Poshu Yeung, Vice President of International Business Group at Tencent,
the company behind the WeChat app.
WeChat has
seen a host of artists, sports personalities, celebrities and VIPs join the
platform to better connect with friends, family and fans. Major brands and
personalities such as McDonald’s,
AirAsia, Uniqlo, Lionel Messi and Lebron James have leveraged the platform’s
‘Official Accounts’ capability to engage with customers. With the new
WeChat 5.0 upgrade, the platform moves beyond a simple messaging app with
online payment capability for its sticker shop and a number of enhancements to
enrich user experience.
seen a host of artists, sports personalities, celebrities and VIPs join the
platform to better connect with friends, family and fans. Major brands and
personalities such as McDonald’s,
AirAsia, Uniqlo, Lionel Messi and Lebron James have leveraged the platform’s
‘Official Accounts’ capability to engage with customers. With the new
WeChat 5.0 upgrade, the platform moves beyond a simple messaging app with
online payment capability for its sticker shop and a number of enhancements to
enrich user experience.
*Information source: GlobalWebIndex, please visit www.globalwebindex.net
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