THE HTC ONE® GOES COMPACT WITH THE LAUNCH OF THE HTC ONE MINI

Available in 181 countries and across more than 583 networks worldwide, the HTC One has proven to be an unprecedented success across the globe, receiving multiple industry accolades since launch and increasing the company’s brand awareness with young consumers to an all-time high of 87% . The number of consumers intending to own an HTC in the next six months has also doubled as a result with the HTC One being recommended by 94% of owners.

Answering the call of consumers who want the best in mobile technology in a body that slips easily into a pocket, the HTC One mini heralds an exciting period for the company, as it builds on its platform of innovation leader. Distilling the iconic design of the HTC One, this new addition to the family combines a 4.3” display and powerful dual-core 1.4 GHz processor. It also runs the latest version of Android with HTC Sense®, bringing HTC’s flagship mobile experience to style-seekers who demand premium looks and performance.

“We are proud to be behind the market’s most innovative smartphone, and are excited to introduce the addition of the HTC One mini to the best smartphone family in the world,” said Wee Tien Huat, Vice President of SEA, HTC. “The HTC One mini represents everything that makes the HTC One a success, except in size.”

An object of desire

Sporting a sharp and vivid 4.3” High Definition 720p screen, the HTC One mini boasts HTC’s unrivalled design credentials. Available in Glacial Silver at launch, its striking aluminium unibody, slim profile and tapered edges both look incredible and feel great in the hand. Adding to the sleep premium design, pioneered by its older brother, a series of coloured flip covers will be made available to the customer who wants to stand out from the crowd.

HTC BoomSound: mobile sound changed forever

The HTC One revolutionised the smartphone audio experience with HTC BoomSound’s dual frontal stereo speakers. Powered by dedicated amplifiers to deliver less distortion and finer detail, the HTC One mini offers the same huge sound, delivering the raw power that will put you and your friends at the heart of the action, whether listening to music, watching videos or playing games. Beats Audio™ integration takes immersive audio to the next level, guaranteeing the best listening experience available on a mobile phone.

HTC BlinkFeed: Your favourite content all on one screen

The HTC One mini puts your favourite content at the centre of your mobile world. Transforming the home screen into a single live stream of relevant information, HTC BlinkFeed delivers social updates, news updates and photos directly to the place you need them most. Aggregating the freshest content, with more than 10,000 feeds served up daily from the most relevant and interesting sources, all the information you need is available at a glance, without the need to jump between multiple applications and websites.

HTC UltraPixel Camera with HTC Zoe and Video Highlights

Never miss a moment with HTC’s revolutionary camera experience powered by the stunning UltraPixel Camera and featuring HTC Zoe. Capturing 300 per cent more light than traditional smartphone camera sensors, HTC’s UltraPixel camera captures photos in incredible detail and enhanced dynamic range, even in low light. HTC Zoe also brings special moments to life in three-second videos, enabling a range of advanced editing capabilities and creative flexibility.

With the ability to take awe-inspiring images and amazing self-portraits on the 1.6MP front-facing camera, you won’t want to keep them to yourself. Watch your photos come to life in a living, breathing gallery and share special events with visually stunning 30-second shows, created automatically by Video Highlights – no professional editing software or skill required. Simply select your own soundtrack from one of the pre-loaded themes or from your personal music library, before sharing your videos online for everyone to enjoy.

Availability

The HTC One mini will be available in Glacial Sliver at the end of September 2013, followed by Stealth Black at a later date, at M1, SingTel and StarHub, as well as selected authorised resellers.

Pricing

Recommended retail price: HTC One™ mini 16GB (S$688). For more information on the HTC One mini, visit www.htc.com.

About HTC

Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense™, a multi-layered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.