INTRODUCING THE NEW HTC ONE®, A NEW PERSPECTIVE ON SMARTPHONES
HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™ Deliver HTC One’s Unprecedented New Smartphone Experience
SINGAPORE – April 5, 2013 – HTC, a global leader in mobile innovation and design, today announced the launch of its new flagship smartphone, the new HTC One. The new HTC One that is crafted with a distinct zero-gap aluminium unibody casing packs a punch with HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, as well as key new HTC Sense® innovations that will reinvent one’s mobile experience and set a new standard for smartphones.
“The new HTC One is made for the modern day smartphone user who accesses his phone to entertain himself, get updates, news and information, keep in touch with family and friends, and record unforgettable moments from their lives,” said Jack Tan, Director of Sales, South Asia, HTC Corporation. “With this new smartphone, we have made quite a lot of changes and are very excited, as a result, to introduce a whole new mobile experience to Singapore.”
HTC BlinkFeed: A personal live stream right on the home screen
At the heart of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a live stream of information that can be personally customised, like social updates, entertainment and lifestyle updates, news and photos with immersive images so that one no longer has to access separate applications to retrieve information or updates. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, and delivers it to users on HTC BlinkFeed, so all you want to read is in one place, at one glance.
To enable this new dynamic approach to the smartphone, HTC will make available both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. In Singapore, local content will be provided by The Straits Times, AsiaOne, omy.sg, Oneshift.com, Togoparts.com, Glam Asia, Lifestyle Asia and more. For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.
HTC UltraPixel Camera with HTC Zoe
The HTC UltraPixel Camera is an innovation that redefines how people capture, relive and share their most precious moments. For this pioneering camera experience, HTC developed a custom camera incorporating the best-in-class ƒ2.0 aperture and a breakthrough sensor with UltraPixels that gathers 300 percent more light than traditional smartphone camera sensors. This camera delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which also supports 1080p video capture. Multi-axis optical image stabilisation for the rear camera also helps ensure video footage is smoother whether stationary or on the move. HTC UltraPixel camera also comes with many other features and effects such as enhanced 360° panorama, time sequencing and object removal.
Additionally, HTC Zoe is capable of shooting high-res photos that come to life in three-second snippets. These photos and videos are then displayed in animated fashion, bringing the gallery to life and transforming the traditional photo gallery of still images into a motion gallery of memories. It can also automatically create integrated highlight films from each event comprising HTC Zoe shots, still photos and videos, which are pieced together using professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to a choice of six different themes, and shared on social networks, email and other services easily.
HTC BoomSound
The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time, front-facing stereo speakers with individual dedicated amplifiers on a phone with an amazing full HD display, giving users an immersive experience whilst enjoying music, videos, games and YouTube™ clips on the new HTC One. Beats Audio™ integration is also enabled for rich, authentic sound whether the user is listening to his favourite music, watching a video or playing a game.
The HDR recording feature on the HTC One uses advanced dual microphones and audio processing to capture clear and robust acoustics worthy of high-definition video footage. Phone calls are smooth and crisp on HTC One thanks to the addition of HTC Sense Voice™ which boosts the call volume and quality in noisy environments such that conversations are always loud and clear.
HTC Sense TV™
HTC Sense TV transforms the new HTC One into an interactive programme guide and remote control for most TVs, set-top boxes and receivers. In Singapore, HTC Sense TV supports all free-to-air channels, StarHub Cable Vision as well as SingTel mio TV. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show.
Metal Unibody Design
The new HTC One delivers premium design and ground-breaking build quality with an aluminium zero-gap unibody and a vivid 4.7”, full 1080p HD display. Furnished with the latest Android Jelly Bean operating system and LTE network technology, users can enjoy blazing speed anywhere, anytime.
Wrapped in stunning silver and beautiful black, the sleek, crafted aluminium chassis sits comfortably in one’s hand. Within the device also lies the HTC’s unique antenna technology which helps to achieve crystal clear signals, while the display offers an incredible 468ppi resolution with rich and natural colours, is resistant to scratches, and reduces sunlight glare to always deliver a brilliant view.
Availability
The new HTC One will be available in Singapore at all mobile operators and authorised retailers in Glacier Silver beginning 13 April 2013. A second colour, Stealth Black will be available from May onwards.
Pricing
Recommended retail price: HTC One™ 32GB (S$968); HTC One™ 64GB (S$1,068 – available from May onwards)
