Twenty-three Wins for ASUS at the Good Design Awards 2012
Multiple
products receive G-Mark plaudits thanks to their innovative design
products receive G-Mark plaudits thanks to their innovative design
Singapore (4 December, 2012) — ASUS
took home 23 awards for design and engineering excellence at the Good Design Awards
2012 held in Tokyo. The award wins reflect the ASUS In Search of the Incredible
spirit, with winners across multiple product lines. Furthermore, the ROG
Maximus V Formula motherboard which features the world’s first hybrid air and
liquid cooling design has also made it into the Best 100 list. The
internationally acclaimed awards, organised by the Japan Institute of Design
Promotion (JDP), is now in its 55th year and this year it received 3,132 entries
from around the world.
took home 23 awards for design and engineering excellence at the Good Design Awards
2012 held in Tokyo. The award wins reflect the ASUS In Search of the Incredible
spirit, with winners across multiple product lines. Furthermore, the ROG
Maximus V Formula motherboard which features the world’s first hybrid air and
liquid cooling design has also made it into the Best 100 list. The
internationally acclaimed awards, organised by the Japan Institute of Design
Promotion (JDP), is now in its 55th year and this year it received 3,132 entries
from around the world.
Other Good Design Award winners include*:
·
The ASUS TAICHI™ — a combination of notebook and tablet with
back-to-back Full HD IPS displays.
The ASUS TAICHI™ — a combination of notebook and tablet with
back-to-back Full HD IPS displays.
·
The compact, ultra-light ASUS ZENBOOK™ Series — the first
Ultrabook™ to come with a Full HD IPS panel.
The compact, ultra-light ASUS ZENBOOK™ Series — the first
Ultrabook™ to come with a Full HD IPS panel.
·
The ASUS S Series Ultrabooks™ — The Ultrabook™ series that
enhances multitask computing and multimedia consumption.
The ASUS S Series Ultrabooks™ — The Ultrabook™ series that
enhances multitask computing and multimedia consumption.
·
The ASUS VivoTab™ Series — the slim and lightweight 11.6”
VivoTab with Windows 8 and 10” VivoTab RT with Windows RT feature wide-view
angle, multitouch Super IPS+ displays and optional keyboard docks. Both tablets
come with a resilient metallic finish.
The ASUS VivoTab™ Series — the slim and lightweight 11.6”
VivoTab with Windows 8 and 10” VivoTab RT with Windows RT feature wide-view
angle, multitouch Super IPS+ displays and optional keyboard docks. Both tablets
come with a resilient metallic finish.
·
The ASUS Transformer Pad TF300 is an affordable tablet with a
host of features and comes in three stylish colors. It gets its name from the
optional mobile dock that allows it to transform from a tablet into a notebook.
The ASUS Transformer Pad TF300 is an affordable tablet with a
host of features and comes in three stylish colors. It gets its name from the
optional mobile dock that allows it to transform from a tablet into a notebook.
·
The ASUS PadFone™ is a fully featured Android ICS smartphone
that transforms into a tablet when connected to the PadFone™ Station.
The ASUS PadFone™ is a fully featured Android ICS smartphone
that transforms into a tablet when connected to the PadFone™ Station.
The Good Design Awards program, first initiated in 1957, is
recognised as one of the world’s top design awards by the International Council
of Societies of Industrial Design. Entries are subjected to two stringent
screenings before the wnners are selected. These evaluations are not just based
on aesthetic form, but on how these products identify economic, industrial, and
social trends to deliver a design that combines beauty and usability. Honorees
are entitled to use the G-Mark logo, recognised around the world for design
excellence.
recognised as one of the world’s top design awards by the International Council
of Societies of Industrial Design. Entries are subjected to two stringent
screenings before the wnners are selected. These evaluations are not just based
on aesthetic form, but on how these products identify economic, industrial, and
social trends to deliver a design that combines beauty and usability. Honorees
are entitled to use the G-Mark logo, recognised around the world for design
excellence.
Creative design is one of the hallmarks of ASUS Design’s
Start with People philosophy. The design team focuses on understanding people’s
needs and work on delivering inspiring product experiences. These wins
acknowledge the efforts put in by ASUS designers and are testament to the
spirit of In Search of Incredible.
Start with People philosophy. The design team focuses on understanding people’s
needs and work on delivering inspiring product experiences. These wins
acknowledge the efforts put in by ASUS designers and are testament to the
spirit of In Search of Incredible.
NOTEBOOKS
ASUS TAICHI™ Series
The ASUS TAICHI™ is an
incredible combination of notebook and tablet with back-to-back Full HD IPS
displays. The TAICHI switches seamlessly between modes — with the lid open, the
TAICHI is a notebook with a full-size backlit keyboard; with the lid is closed,
it instantly transforms into a multi-touch tablet. Both TAICHI screens work
independently and simultaneously too, so people can share its powerful Intel®
Core™ i7 processor, astonishing SonicMaster audio co-developed with Bang &
Olufsen ICEpower®, dual HD cameras and array microphones.
incredible combination of notebook and tablet with back-to-back Full HD IPS
displays. The TAICHI switches seamlessly between modes — with the lid open, the
TAICHI is a notebook with a full-size backlit keyboard; with the lid is closed,
it instantly transforms into a multi-touch tablet. Both TAICHI screens work
independently and simultaneously too, so people can share its powerful Intel®
Core™ i7 processor, astonishing SonicMaster audio co-developed with Bang &
Olufsen ICEpower®, dual HD cameras and array microphones.
ASUS ZENBOOK™ Series
The compact, ultra-light
ZENBOOK™ now comes with a Full HD IPS panel – making it the first Ultrabook™ to
do so. This new addition helps yield even more spectacular images from the most
extreme viewing angles. Together with the powerful 3rd generation Intel® Core™
i7 processor and boosted graphics, the ZENBOOK Prime opens up new paths to
portable entertainment and productivity.
ZENBOOK™ now comes with a Full HD IPS panel – making it the first Ultrabook™ to
do so. This new addition helps yield even more spectacular images from the most
extreme viewing angles. Together with the powerful 3rd generation Intel® Core™
i7 processor and boosted graphics, the ZENBOOK Prime opens up new paths to
portable entertainment and productivity.
ASUS S Series – S46/S56
ASUS S Series Ultrabooks™
add an exquisite touch to multitask computing and multimedia consumption. The S
Series features a brushed aluminum texture that is both durable and elegant,
and its sleek form integrates a hard drive and an optical drive to make it
perfect for work and entertainment. In addition, the S Series also comes with
an SSD cache and discrete NVIDIA GT635 graphics. The chiclet keyboard and
oversized smart-gesture touch pad caters to intuitive input; while Super Hybrid
Engine II ensures the S Series resumes from sleep in just two seconds.
add an exquisite touch to multitask computing and multimedia consumption. The S
Series features a brushed aluminum texture that is both durable and elegant,
and its sleek form integrates a hard drive and an optical drive to make it
perfect for work and entertainment. In addition, the S Series also comes with
an SSD cache and discrete NVIDIA GT635 graphics. The chiclet keyboard and
oversized smart-gesture touch pad caters to intuitive input; while Super Hybrid
Engine II ensures the S Series resumes from sleep in just two seconds.
ASUS N Series – N46/N56
The new ASUS N Series boasts
SonicMaster Premium audio with Bang & Olufsen ICEpower® and MaxxAudio 3
processing technology. These features combine to deliver extraordinary sound
quality that is unleashed through the ripple-effect speaker mesh and the
bass-boosting external subwoofer. This audio is complemented by a 150°
wide-view angle display that provides spectacular images to complete the
multimedia experience. The N56VM is powered by the Intel® Core™ i7 processor
which ensures smooth computing and quality graphics performance.
SonicMaster Premium audio with Bang & Olufsen ICEpower® and MaxxAudio 3
processing technology. These features combine to deliver extraordinary sound
quality that is unleashed through the ripple-effect speaker mesh and the
bass-boosting external subwoofer. This audio is complemented by a 150°
wide-view angle display that provides spectacular images to complete the
multimedia experience. The N56VM is powered by the Intel® Core™ i7 processor
which ensures smooth computing and quality graphics performance.
ASUSPRO BU400
The ASUSPRO BU400 delivers
Ultrabook™ performance and design to the commercial realm. It is the debut
product for Windows 8 on the ASUSPRO Series, which is renowned for strict
quality tests that ensure the long-lasting reliability demanded by professional
users. With a profile of just 21mm and tipping the scales at 1.64 kg, the BU400
is ideal for business travelers and protects data with shock-absorbing hard
drives. It is powered by 3rd generation Intel® Core™ processors and NVIDIA®
NVS™ 5200 business graphics hardware, and also features Intel® Anti-Theft
technology and Computrace® LoJack® for Laptops. This series has also made it
into the Best 100 list.
Ultrabook™ performance and design to the commercial realm. It is the debut
product for Windows 8 on the ASUSPRO Series, which is renowned for strict
quality tests that ensure the long-lasting reliability demanded by professional
users. With a profile of just 21mm and tipping the scales at 1.64 kg, the BU400
is ideal for business travelers and protects data with shock-absorbing hard
drives. It is powered by 3rd generation Intel® Core™ processors and NVIDIA®
NVS™ 5200 business graphics hardware, and also features Intel® Anti-Theft
technology and Computrace® LoJack® for Laptops. This series has also made it
into the Best 100 list.
ASUS ROG Series G46
The ROG Series G46 gaming
notebook redefines gaming on-the-go and is the most high-yield compact gaming
notebook ever. It features the 3rd generation Intel® Core™ i7 processor and
NVIDIA® GeForce® enthusiast-grade graphics; while NVIDIA® Optimus™ helps extend
battery life. A gamer-centric design offers inclined surfaces for user comfort
while dual rear-venting exhausts direct hot air and noise away from the user.
Other features include a SSD and Intel® Thunderbolt™ for ultra-fast data
retrieval and file transfers. In addition, the illuminated ROG logo and a
backlit keyboard also help gamers who play in the dark.
notebook redefines gaming on-the-go and is the most high-yield compact gaming
notebook ever. It features the 3rd generation Intel® Core™ i7 processor and
NVIDIA® GeForce® enthusiast-grade graphics; while NVIDIA® Optimus™ helps extend
battery life. A gamer-centric design offers inclined surfaces for user comfort
while dual rear-venting exhausts direct hot air and noise away from the user.
Other features include a SSD and Intel® Thunderbolt™ for ultra-fast data
retrieval and file transfers. In addition, the illuminated ROG logo and a
backlit keyboard also help gamers who play in the dark.
TABLETS AND SMARTPHONES
ASUS VivoTab™ Series
With slim, light designs and
optional lightweight keyboards, ASUS VivoTab™ offers a perfect balance of
portability and productivity. With a resilient metallic finish and
high-definition multi-touch displays, both the 11.6” VivoTab with Windows 8 and
10” VivoTab RT with Windows RT feature Super IPS+ technology for a brilliant
image with wide viewing angle. Both models also feature an optional keyboard
dock with built-in battery for up to 19 hours’ mobile use and VivoTab also
includes a Wacom stylus for high-precision input.
optional lightweight keyboards, ASUS VivoTab™ offers a perfect balance of
portability and productivity. With a resilient metallic finish and
high-definition multi-touch displays, both the 11.6” VivoTab with Windows 8 and
10” VivoTab RT with Windows RT feature Super IPS+ technology for a brilliant
image with wide viewing angle. Both models also feature an optional keyboard
dock with built-in battery for up to 19 hours’ mobile use and VivoTab also
includes a Wacom stylus for high-precision input.
ASUS Transformer Pad TF300
The ASUS Transformer Pad is
a power packed, yet affordable, tablet with a host of onboard features.
Available in three stylish colors, the ASUS Transformer Pad is aptly named
thanks to the optional mobile dock accessory that allows it to transform from a
tablet into a notebook. When docked, total battery life is rated up to 15 hours;
overall productivity is also increased through a full QWERTY keyboard,
multi-touch touchpad and USB/SD Card ports. Housed in the Transformer Pad is a
powerful NVIDIA® Tegra® 3 Quad-core CPU, ASUS SonicMaster technology for an
incredible audio, and an 8MP auto-focus camera that shoots crystal clear
photos.
a power packed, yet affordable, tablet with a host of onboard features.
Available in three stylish colors, the ASUS Transformer Pad is aptly named
thanks to the optional mobile dock accessory that allows it to transform from a
tablet into a notebook. When docked, total battery life is rated up to 15 hours;
overall productivity is also increased through a full QWERTY keyboard,
multi-touch touchpad and USB/SD Card ports. Housed in the Transformer Pad is a
powerful NVIDIA® Tegra® 3 Quad-core CPU, ASUS SonicMaster technology for an
incredible audio, and an 8MP auto-focus camera that shoots crystal clear
photos.
ASUS PadFone™
The ASUS PadFone™ is a fully
featured Android ICS smartphone with a 4.3” Super AMOLED screen that transforms
into a 10.1” tablet when connected to the PadFone™ Station. ASUS’ unique
DynamicDisplay technology optimizes apps to take advantage of the different
screen sizes, while data is instantly available without the need to
synchronize. The PadFone™ boasts up to 63 hours of extended talk time with the
PadFone™ Station, and up to 102 hours with the Station Dock keyboard
attachment. The PadFone™ uses a single data plan between three devices to
maximize savings.
featured Android ICS smartphone with a 4.3” Super AMOLED screen that transforms
into a 10.1” tablet when connected to the PadFone™ Station. ASUS’ unique
DynamicDisplay technology optimizes apps to take advantage of the different
screen sizes, while data is instantly available without the need to
synchronize. The PadFone™ boasts up to 63 hours of extended talk time with the
PadFone™ Station, and up to 102 hours with the Station Dock keyboard
attachment. The PadFone™ uses a single data plan between three devices to
maximize savings.
ASUS Audio Dock
The ASUS Audio Dock features
a 135° angle for the docked tablet to provide the ideal viewing angle for
watching movies, reading, or for use as a digital photo frame. A brushed metal
finished chassis houses a USB port for an auxiliary keyboard, mouse or USB
drive; while an SD Card reader provides additional memory card (MMC/SD)
support. Audio comes by way of Bang & Olufsen ICEpower® to deliver deep,
rich bass with extended frequency response. In addition, the ASUS Audio Dock
comes with four 3W/φ32 stereo speakers with Speaker Array Technology. A Vented
Box Design features a Reflection Port that helps deliver an extended mid-range
and bass response; along with less distortion.
a 135° angle for the docked tablet to provide the ideal viewing angle for
watching movies, reading, or for use as a digital photo frame. A brushed metal
finished chassis houses a USB port for an auxiliary keyboard, mouse or USB
drive; while an SD Card reader provides additional memory card (MMC/SD)
support. Audio comes by way of Bang & Olufsen ICEpower® to deliver deep,
rich bass with extended frequency response. In addition, the ASUS Audio Dock
comes with four 3W/φ32 stereo speakers with Speaker Array Technology. A Vented
Box Design features a Reflection Port that helps deliver an extended mid-range
and bass response; along with less distortion.
MOTHERBOARDS
ROG Maximus V Formula
With the trademark red and
black ROG design, the Maximus V Formula comes with the exclusive Fusion Thermo
Solution with a 100% copper heat pipe and water cooling channel to provide
enthusiasts with the benefits of air and liquid cooling. It comes with
gamer-centric features such as high-end SupremeFX IV gaming audio (for clear
SNR 110 sound), Intel® Ethernet, and ROG GameFirst II connection optimization
technology to create the ultimate gaming experience.
black ROG design, the Maximus V Formula comes with the exclusive Fusion Thermo
Solution with a 100% copper heat pipe and water cooling channel to provide
enthusiasts with the benefits of air and liquid cooling. It comes with
gamer-centric features such as high-end SupremeFX IV gaming audio (for clear
SNR 110 sound), Intel® Ethernet, and ROG GameFirst II connection optimization
technology to create the ultimate gaming experience.
TUF SABERTOOTH Z77 motherboard
The TUF SABERTOOTH Z77’s
Thermal Armor covers the entire board and utilizes an exclusive wind channel
layout. Dual turbo fans build on the original TUF thermal design and direct hot
air away from components through shunt funneling. This airflow and
specially-designed heat pipes increase heat dissipation to keep average
operating temperatures lower by 7°C. Thermal Radar monitors internal temperatures
and adjusts fan speeds accordingly; while Dust Defender slots repel particles.
All these features built into the TUF SABERTOOTH Z77 help extend motherboard
lifespan and reliability.
Thermal Armor covers the entire board and utilizes an exclusive wind channel
layout. Dual turbo fans build on the original TUF thermal design and direct hot
air away from components through shunt funneling. This airflow and
specially-designed heat pipes increase heat dissipation to keep average
operating temperatures lower by 7°C. Thermal Radar monitors internal temperatures
and adjusts fan speeds accordingly; while Dust Defender slots repel particles.
All these features built into the TUF SABERTOOTH Z77 help extend motherboard
lifespan and reliability.
DESKTOPS AND AiO PCs
ROG TYTAN CG8890
The ROG TYTAN CG8890 Desktop
PC features a liquid-cooled Intel® Core™ i7-3960X processor with Turbo Gear
that enables 6-core CPU instant overclocking to 3.8 GHz; while a NVIDIA®
GeForce® GTX 690 graphics card provides support for up to four monitors. The
TYTAN’s intricately designed chassis transforms when the system is overclocked,
revealing a unique 10-way ventilation system designed for system longevity.
PC features a liquid-cooled Intel® Core™ i7-3960X processor with Turbo Gear
that enables 6-core CPU instant overclocking to 3.8 GHz; while a NVIDIA®
GeForce® GTX 690 graphics card provides support for up to four monitors. The
TYTAN’s intricately designed chassis transforms when the system is overclocked,
revealing a unique 10-way ventilation system designed for system longevity.
ASUS EB1030/1033 Series
The 1 liter-sized EeeBox PC
Series can be mounted on wall or the back of displays through a rotatable VESA
mount, and offers discrete graphics along with stable computing capabilities.
The EB1033’s annual power consumption figure is 68.5% lower than Energy Star
v5.2 standards, making the EB1033 one of the world’s most energy-efficient business
productivity machines available on the market today.
Series can be mounted on wall or the back of displays through a rotatable VESA
mount, and offers discrete graphics along with stable computing capabilities.
The EB1033’s annual power consumption figure is 68.5% lower than Energy Star
v5.2 standards, making the EB1033 one of the world’s most energy-efficient business
productivity machines available on the market today.
ASUS All-in-One PC ET2300
The ASUS All-in-One PC
ET2300 is a sleek and compact Windows 8-compatible all-in-one desktop PC with a
stunning 10-point multi-touch 23” high-definition IPS display. With Intel® i7
desktop processors, lifelike audio and user ergonomics all incorporated in its
sleek design, the ET2300 is perfect for productive home computing and
entertainment. A unique double-hinge design allows it to be used both as a
traditional desktop with an upright display and as a digital canvas that folds
flat making it an ideal shared entertainment platform.
ET2300 is a sleek and compact Windows 8-compatible all-in-one desktop PC with a
stunning 10-point multi-touch 23” high-definition IPS display. With Intel® i7
desktop processors, lifelike audio and user ergonomics all incorporated in its
sleek design, the ET2300 is perfect for productive home computing and
entertainment. A unique double-hinge design allows it to be used both as a
traditional desktop with an upright display and as a digital canvas that folds
flat making it an ideal shared entertainment platform.
The ET2300 is also the first
All-in-One PC with a built-in array speaker and subwoofer design which delivers
incredible acoustic fidelity for music, movies and games. In addition, Intel®
Thunderbolt™, Intel® Wireless Display (WiDi), and USB 3.0 provide flexible and
future-proof connectivity. WiDi makes it easy to enjoy audio, video and photos
with family and friends through seamless, wireless streaming to WiDi-enabled
HDTVs. Two Intel® Thunderbolt™ and four USB 3.0 ports provide ultra-fast data
transfer speeds and flexible expansion options, while HDMI input turns the
ET2300 into an HD display for game consoles, notebooks, tablets and Blu-ray players.
All-in-One PC with a built-in array speaker and subwoofer design which delivers
incredible acoustic fidelity for music, movies and games. In addition, Intel®
Thunderbolt™, Intel® Wireless Display (WiDi), and USB 3.0 provide flexible and
future-proof connectivity. WiDi makes it easy to enjoy audio, video and photos
with family and friends through seamless, wireless streaming to WiDi-enabled
HDTVs. Two Intel® Thunderbolt™ and four USB 3.0 ports provide ultra-fast data
transfer speeds and flexible expansion options, while HDMI input turns the
ET2300 into an HD display for game consoles, notebooks, tablets and Blu-ray players.
DISPLAYS
ASUS MX Series Monitor
The new Designo MX Series
display sports an elegant and precision-crafted sundial design and features an
edge-to-edge frameless panel with 178° ultra-wide viewing angle AH-IPS A+
technology for incredible visuals. In addition, built-in ASUS SonicMaster
technology, co-developed with Bang & Olufsen ICEpower®, delivers immersive
premium audio performance.
display sports an elegant and precision-crafted sundial design and features an
edge-to-edge frameless panel with 178° ultra-wide viewing angle AH-IPS A+
technology for incredible visuals. In addition, built-in ASUS SonicMaster
technology, co-developed with Bang & Olufsen ICEpower®, delivers immersive
premium audio performance.
ASUS VN Series Monitor
The ASUS VN Series display
has a narrow bezel design that is less than 1cm thick and is wall-mountable —
making it ideal for video walls. It has a 250 nits-rated, Full HD 1920 x 1080
eco-LED backlight panel. Trace Free Technology delivers an ultra-fast 1ms
gray-to-gray response time for realistic moving visuals and a blur-free
multimedia experience.
has a narrow bezel design that is less than 1cm thick and is wall-mountable —
making it ideal for video walls. It has a 250 nits-rated, Full HD 1920 x 1080
eco-LED backlight panel. Trace Free Technology delivers an ultra-fast 1ms
gray-to-gray response time for realistic moving visuals and a blur-free
multimedia experience.
ASUS PA Series Monitor
Designed for graphics
professionals, the ASUS PA Series monitor guarantees industry-leading color
accuracy, having been pre-calibrated to minimize the color difference to ∆E
< 5 right out of the box. Customized hue and saturation control with 6-color
adjustment allows users to adjust red, green, blue, cyan, magenta and yellow
hues independently without affecting other colors. In addition, ASUS-exclusive
QuickFit Virtual Scale provides real-size document, photo, and grid formats on
top of open windows. The PA Series also features an extensive array of
connectivity and compatibility options through DisplayPort, HDMI, DVI and,
D-Sub ports; as well as an optional USB hub and card reader.
professionals, the ASUS PA Series monitor guarantees industry-leading color
accuracy, having been pre-calibrated to minimize the color difference to ∆E
< 5 right out of the box. Customized hue and saturation control with 6-color
adjustment allows users to adjust red, green, blue, cyan, magenta and yellow
hues independently without affecting other colors. In addition, ASUS-exclusive
QuickFit Virtual Scale provides real-size document, photo, and grid formats on
top of open windows. The PA Series also features an extensive array of
connectivity and compatibility options through DisplayPort, HDMI, DVI and,
D-Sub ports; as well as an optional USB hub and card reader.
OPTICAL DISC DRIVES
ASUS SDRW-08D3S-U
The ASUS SDRW-08D3S-U is an
external slim DVD writer compatible with smart TVs and tablets. Together with
its Zen-inspired design and space-saving stand, it presents a slender and
elegant form that looks equally attractive placed horizontally or vertically.
Its minimal dimensions also add to its versatility, allowing users to enjoy
multimedia entertainment AVWHERE.
external slim DVD writer compatible with smart TVs and tablets. Together with
its Zen-inspired design and space-saving stand, it presents a slender and
elegant form that looks equally attractive placed horizontally or vertically.
Its minimal dimensions also add to its versatility, allowing users to enjoy
multimedia entertainment AVWHERE.
