Fitbit has today shared sleep insights on its users globally which showed that Singaporeans, with an average nightly sleep of 7 hours 5 minutes are the third most sleep deprived after Japanese and Indians (who get an average sleep of 6 hours 47 minutes and 7 hours 1 minute respectively). The company, which has collected more than 10.5 billion nights of sleep data over the years to innovate in this critical area of health shared focused insights gained on Singaporean users.
As a pioneer in sleep monitoring, Fitbit has applied insights derived from a year’s worth of aggregated sleep data to introduce brand new features (using machine learning and improved sensor technology) to help people better understand and improve their sleep. Based on aggregated and anonymized user data from 18 countries between August 1, 2018 – July 31, 2019, Fitbit shared that Singaporean users:
- Get the least amount of nightly sleep on average (behind India and Japan) at 7 hours and 5 minutes which is 28 minutes lesser than the average nightly sleep of American users and 44 minutes lesser than the average nightly sleep of users in the UK.
- Get 80 minutes of REM sleep on average (one of the lowest globally behind Japan and India) – a crucial aspect for emotion regulation and memory and the peak stage of protein synthesis at the cellular level, which keeps many processes in the body working properly.
- Spend 57 minutes awake on average each night they sleep, representing close to 13.5% of their nightly sleep.
- Sleep later than users in most other countries: 12:11 AM on average.
- In the age-group of 55-75 get the lowest sleep (6 hours 53 minutes on average) compared to other age groups, whereas users in the age group of 18-25 go to bed an hour later (12:33 AM) than users in 75-90 age group (11:33 PM).
Age-wise breakup of average nightly sleep of Singaporeans is as follows:
| Age | Average Sleep Duration | Average Time to Bed | Average Wake-up Time |
| 18 – 25 | 7 hours 27 minutes | 12:33 AM | 8 AM |
| 25 – 35 | 7 hours 12 minutes | 12:28 AM | 7:40 AM |
| 35 – 55 | 7 hours 1 minute | 12:04 AM | 7:05 AM |
| 55 – 75 | 6 hours 53 minutes | 11:52 PM | 6:45 AM |
| 75 – 90 | 6 hours 57 minutes | 11:33 PM | 6:30 AM |
The insights were shared by Mr. Louis Lye, Regional Director, Southeast Asia, Fitbit on the sidelines of the launch of Fitbit Versa 2™ and Fitbit Aria Air™, expanding the family of its best-selling smartwatch, Fitbit Versa™, and Bluetooth scale, Fitbit Aria™. With innovative sleep features like Sleep Score and Smart Wake to help you improve your sleep as an important component of overall health, Versa 2 is equipped with a swim-proof design, an on-device microphone, Fitbit Pay on all models and brings more convenience to users with Spotify expanding music options for motivation. The next generation of its best-selling smartwatch, Fitbit Versa 2 will be available in Singapore from September 15 onwards for SGD 318 across leading local retailers including Best Denki, Challenger, Courts, Gain City, Harvey Norman, e-Gadgets and Lazada. Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode, Versa 2 is your 24/7 health and wellness companion – now with 5+ days battery life at the same approachable price as Versa.
Fitbit’s latest sleep features will allow users to not only better understand their sleep, but also to improve it:
- Sleep Score: Receive a nightly score in the Fitbit® app for better insight into your sleep quality. Your score is based on heart rate (sleeping and resting), restlessness, time awake and Sleep Stages.
- Smart wake: Coming soon to all Fitbit smartwatches, smart wake uses machine learning to wake you during an optimal time of your sleep cycle while in light or REM sleep, based on a pre-selected 30-minute interval, so you wake up feeling more refreshed.
- Sleep Mode: Simultaneously disable your screen display and silence notifications for a night free of disturbances. Sleep Mode can also be used anytime you don’t want to be interrupted, like during a workout or in a meeting.
- Estimated Oxygen Variation Graph: Coming soon, this graph will provide users with an estimate of the variability of oxygen levels in their bloodstream. The data is derived from a combination of the red and infrared sensors on the back of your device. Being aware of short-term variations in the oxygen levels in your bloodstream may indicate variations in your breathing during sleep.
In addition to Versa 2, Fitbit also announced Fitbit Aria Air™, expanding the Fitbit Aria™ product family with a low-cost Bluetooth scale that tracks weight and syncs with the Fitbit app to calculate BMI, giving users a comprehensive view of their trends over time alongside their activity, heart rate, sleep and nutrition data within the Fitbit app. When combined with Fitbit’s innovative wearable devices, Aria Air gives users access to added data, information and motivation to more effectively reach their health and wellness goals. Fitbit Aria Air will be available in black and white in Singapore in Q4 2019 for SGD 78.
