The new 1,647 square feet Mi Store is also the largest In Singapore
The new authorised Mi Store will officially be opened on 30 June 2018, Saturday, at 11:00AM. The 1,647 square feet Vivo City store, the largest Mi Store in Singapore, aims to cater to the surge in demand for Xiaomi smart devices and ecosystem of lifestyle products.
Mi Fans interested in getting their hands on the latest Xiaomi smart devices and lifestyle products – including Mi Robotic Vacuum Cleaner, Mi Dual Driver Earphones, Mi Electric Toothbrush, Mi Toy Train Set and more – can start queuing from 09:00AM onwards at Vivo City B1-15.
Exclusive Launch Promotions
To celebrate the launch, Era International will reward the first customer in line purchasing a Mi phone with a free Mi gift set worth S$88.80. The gift set includes a Mi Bunny Classic, Mi City Backpack and a Mi T-shirt. The store will also have the following promotions running from 30 June to 1 July:
| Item | Promotion Mechanics + Pricing | Remarks |
| Redmi 5
(2 + 16GB) Black |
$99 (U.P $179) for the first 25* customers daily
|
*Limited to 1 purchase per customer |
| Redmi 5 Plus (3+32GB) Gold | $199 (U.P $259) for the first 50* customers daily | *Limited to 1 purchase per customer |
| Mi Robot Vacuum | $339 (U.P $399) for the first 50* customers daily |
*While stocks last **Limited to 1 purchase per customer |
| 10,000mAh Mi Power Bank 2S Silver | $19.90 (U.P $28.80)* for the first 500 customers
|
|
| Mi Band 2 | $24.90 (U.P $55)* for the first 500 customers
|
|
| Mi In-Ear Headphones Pro HD | $29.90 (U.P $49.90) for the first 100 customers | |
| Mi Dashcam | $69 (U.P $99) for the first 100 customers | |
| Mi Business Backpack | $29.90 (U.P $69.90) for the first 100 customers |
“The demand for Xiaomi products continues to gain momentum in APAC and global markets, and Erajaya is pleased to be an integral part of building the brand’s footprint.” Said Djohan Sutanto, CEO of Era International Pte Ltd and Director of Erajaya Group. “With our experience in providing effective go-tomarket strategies in the region, we are confident that consumers in Singapore will come to enjoy the very best in Xiaomi’s ecosystem of smart devices and lifestyle products.”
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About Xiaomi
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes
Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables, and other accessories. With presence in over 70 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
About Era International
Era International is a Singapore-based fully owned subsidiary of Erajaya, Indonesia’s largest integrated importer, distributor and retailer of telecommunications devices. Established in 2015, our mission is to become a leading distribution and retail company with integrated direct access to consumers and retailers that offer a complete range of mobile products and solutions.
Our team has an extensive experience in the mobile phone industry and was appointed by M1 Limited as an authorised partner to distribute and retail its suite of mobile products and solutions across six (6) outlets in Singapore in 2015. Most recently, we were appointed by Xiaomi as an authorised distributor to cater to the overwhelming demand for Mi products.
