SINGAPORE, 28 MAY 2018 – Vivo has unveiled the V9, an all-new FullView™ Display smartphone, with a 90% screen-to-body ratio that packs AI-powered features in a sleek and stylish design. From photography to enhanced mobile performance, the V9 adapts to specific users’ needs to create the perfect shot while providing a fun and optimized mobile experience. The V9 is now available in Pearl Black and Gold at a recommended retail price of $479 (before contract) through authorised dealers including Challenger, and Newstead Technologies islandwide. Availability via telcos will be advised later.
“The V9 is the latest model in our V series after the V7+ and represents our understanding of consumer’s need for their mobile camera to automatically create the ‘perfect shot’ in any scenario. We are excited to introduce the V9’s AI power to young consumers in Singapore. The V9 meets their different needs for smartphone features, specifications, and prices,” Mr. Liu HongBin (刘宏斌), CEO, Singapore, Vivo said. “With AI playing a key role, we are confident that we can inspire and empower more consumers globally to express themselves by making the ‘perfect shot’ easier than ever to take, while the FullViewTM display provides consumers with the ‘perfect view’ to experience their photographic moments of self-expression.”
Official Smartphone of the FIFA World Cup™
Founded in 2009, Vivo has presence in 20 markets globally including China, Malaysia, Russia, Singapore and Thailand. It has close to two hundred million users and is one of the preferred brands of young people and professionals around the world.
Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. As the Official Smartphone of the FIFA World Cup™ in 2018 and 2022, and the Official Sponsor of the FIFA Confederations Cup, Vivo continues to bring vivid and inspiring experiences to connect young people around the world through sports. Vivo recently launched a new global campaign titled “My Time, My FIFA World Cup” which comprises of advertising spots, and special music and photography-led marketing activations. These include the Vivo Super Fan Photographer programme, providing fans with unprecedented pitch-side, stadium and warm up session access, as well as the Vivo Super Time project, which will elevate the fan experience during the FIFA World Cup finals performance segment.
In Singapore, Vivo is bringing local celebrities Kimberly Chia and Aloysius Pang from NoonTalk Media, and influencer Aylna Neo, to Russia for the FIFA World Cup as part of the Vivo Super Fan Photographer programme. Ahead of the match, they will be provided with a Vivo smartphone, granted special pitch-side and stadium access to capture exclusive content such as the pre-match warm ups, and share them with the world.
As part of the Vivo Super Time project, there will be a series of unique music-themed activities throughout the tournament, including the Vivo Super DJ show at all 64 matches, to unite football fans and music lovers around the world. Newly appointed Vivo Singapore music ambassador Nathan Hartono will also be involved in this project to engage with fans in Singapore.
It will culminate at the FIFA World Cup™ Final Match show on 15 July where Vivo will create a special Vivo Super Time moment during the Official Song Performance. This is the first time that FIFA has invited a sponsor to participate in presenting the Official Song Performance during the FIFA World Cup Final Match Show.
Vivo was the official smartphone sponsor for the recently concluded Sundown Marathon Singapore 2018 where event staff used its smartphones as part of the race bib collection process. Marathon participants had the opportunity to check out the latest Vivo smartphones and Vivo also captured photos of their experience for sharing. The first runner who completed the 42.195km full marathon received a brand new Vivo smartphone.
Vivo has also been the title sponsor of the Indian Premier League since 2015. In 2016, Vivo started a strategic partnership with NBA China as its Official Mobile Handset Sponsor, in conjunction with its flagship Xplay6.
FullView™ Display for Unlimited Fun
The V9 is as compact in design as a traditional 5.5-inch phone but offers an incredible 6.3-inch display, while still feeling comfortable in your hand. The Vivo V9 adopts a 19:9 aspect ratio to increase screen size by 5.2% compared to the previous generation’s V7+, and the side bezels have been reduced by 19% to a mere 1.75mm. Taking phone design to the extraordinary, every arc and curve on the ergonomically optimized 3D curved cover is carefully polished to ensure absolute comfort in the palm of your hand.
Creating the Perfect Shot with AI Photography
New AI-powered camera functions continue Vivo’s ambitions to provide smart mobile photography with the V9’s crystal-clear 24MP front camera and 16MP+5MP dual rear camera. Based on in-depth research, powerful software and machine learning, Vivo uses AI to help consumers pursue a great photo that truly represents their beauty.
AI Face Beauty identifies users’ age, sex, skin tone and texture, as well as the surrounding lighting environment. A comprehensive database of almost one million facial images from around the world has been used to train the AI algorithm. This allows AI Face Beauty to adapt and apply the ideal algorithm for optimized photos. As usage increases, the AI will also learn your customized setting preferences, automatically creating the ideal photo every time and exactly the way you want.
The new AI Selfie Lighting feature also allows users to create artistic photo masterpieces anytime anywhere without an elaborate equipment setup. The V9’s AI algorithm transforms the facial profile in the original 2D photo into a 3D model to process the light accents authentically. Users can choose from a range of effects like Natural Light, Studio Light, Stereo Light and Monochrome Background. When coupled with AR Stickers that provides numerous effects to decorate your selfie, the V9 helps users to take selfies that reflect their unique style with just a few clicks.
The rear facing 16MP+5MP dual camera of the V9 creates amazing bokeh shots that rival those taken on a DSLR camera using its AI Bokeh algorithm, which has been optimized based on machine learning, so it can achieve high-level precision in identifying the key subject to ensure optimal focus in the photo.
AI-Optimized Mobile Experience
The V9’s AI also ensures the best mobile performance and endurance with Vivo’s AI Smart Engine. By learning your usage habits and preferences, the AI Smart Engine prioritizes processing and storage resources for an optimized experience. Not only does it ensure smooth operation and save power, as the AI picks up on your usage habits, Smart Engine can accurately predict your next move and have your favorite apps launch 20% faster.
With its updated AI Face Access technology, the V9 can detect the reflection of natural skin and the subtle movements of the face to further reduce the possibility of accidently unlocking when shown photos or videos. AI Face Access for App-Lock even helps secure your data and privacy for individual applications.
The V9’s AI Attention Sensing also recognizes when you’re looking at the phone to keep disruption to a minimum by automatically reducing the volume of message alerts, incoming calls and alarms, since you’re already looking at the screen.
Entertainment and Power
The updated Game Mode delivers the hyper-focused environment required for the most dedicated gamers with the ability to block all messages, calls and alerts while gaming. Alternatively, you can set it up to display phone calls from designated contacts only. The new picture-in-picture for games feature means you won’t even have to exit the game to reply to critical messages.
The V9 comes equipped with the latest Android 8.1 OS and is powered by a Qualcomm Snapdragon 626 octa-core processor, 4GB RAM and 64 ROM.
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