Singapore, 29th
November 2017 — Following a very
successful introduction at COMPUTEX Taipei and its entry into the Hong Kong
market earlier this year, AVITA, a new lifestyle tech brand from the US,
launches in Singapore. The company is also introducing its AVITA LIBER, a
stylish range of notebooks that combines performance with fashion.  

“We are excited to launch our AVITA brand and its
exciting range in Singapore. This market has one of the highest ownership of
home computers compared to the rest of Southeast Asia. The adoption of new
technology and gadgets is also much higher here than any other city in the
region. AVITA’s brand philosophy is to allow our customers to express
themselves through technology, and we aim to do this with our vibrant LIBER
range,” said Mr. Alex Chung, CEO of Nexstgo Company Ltd, the parent company of
AVITA in Asia Pacific.  

The LIBER series delivers technology in trendsetting
style and provides endless possibilities for customization for every
personality. Built with design and ease of use in mind, the AVITA LIBER is
lightweight (from 1.37kg) and sports a sleek casing which measures 5mm at its
thinnest point.

The AVITA LIBER comes in two display sizes of 13.3”
and 14” with a FHD (1920×1080) resolution. Battery life lasts up to 10 hours to
meet every day needs. AVITA LIBER is also equipped with a multi-functional
USB-C port which supports quick charge, data transfer and display connectivity.
Two USB 3.0 ports are also available for connecting different devices and
accessories to extend versatility.

At launch, the LIBER series will be available in eight
colors. Apart from featuring traditional metallic colors, AVITA LIBER also
offers bold and vibrant shades such as Urban Ruby, Princess Pink, Angel Blue
and more. Each lively color allows customers to extend their unique personality
while staying in trend.

Customers can expect more color
options from early 2018.  

To further enhance its high degree of personalization,
AVITA will be collaborating with local designers and design institutions to
create and produce customized casing patterns. The company also plans to roll
out a self-service customization platform in 2018 which enables customers to
create their own casing to reflect their personal fashion and style. This
service aims to revolutionize the way consumers currently view electronic and
tech gadgets.  

AVITA will also launch a lineup of accessories to
complement every lifestyle. The range includes notebook sleeves, a notebook
backpack, carrying cases as well as computer peripherals such as a wireless
mouse. The lineup of sleeves, backpack and the carrying case feature a
waterrepellent zipper, protecting what’s important. Blending functionality with
creativity, the notebook sleeves feature digitally printed graphics and
patterns and some prints will change seasonally.

The AVITA LIBER retails from S$699 and will be
available exclusively at Challenger Singapore storesi and on
hachi.tech from 9th December 2017.  

There will be a pre-order
promotion from 30th November to 7th December where
customers will receive a free Jabra Halo Smart BT headset (valued at S$108)
when they purchase any AVITA LIBER notebook*ii at Challenger and on
hachi.tech .

To further celebrate its entry into Singapore, AVITA
will also be offering a special promotion on launch day (9th
December). The first 10 customers at Challenger Bugis Junction and VivoCity
stores will be able to purchase the AVITA LIBERiii at a launch price
of S$129.  

             

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AVITA is a
consumer lifestyle brand created by a former R&D and branding team of Radio
Corporation of America (RCA) in the United States in 2016. It has been solely
owned and run by Nexstgo since then.

The AVITA
product series which ranges from PC, smart home and IoT devices has come to
realization based on three core values: Liberty, Diversity and Individualism,
to offer an exceptional and highly personal experience for the new generation
of tech users. For more information, please visit www.avita.com.

Established in 2016, Nexstgo
Company Limited is co-founded by Mr. Wilson Leung, CEO, Alco Holdings

Limited
(SEHK: 0328), and Mr. Alex Chung out of a shared passion and pursuit of quality
tech-innovation. Nexstgo is committed to bring new revolutionary experiences in
technology through introducing a wide product range, which includes PC, smart
home, IoT, artificial intelligence and corporate solutions.

Nexstgo is
growing steadily in the Asia Pacific region. In August 2016, its Hong Kong
headquarters and Taiwan Design Centre were set up to kick off preparation for
the regional business. It owns the American consumer electronics brand AVITA.  

www.nexstgo.com.