ELECTRONIC ARTS AND FIFA TO BRING ESPORTS TO MILLIONS THROUGH THE EA SPORTS FIFA 18 GLOBAL SERIES ON THE ROAD TO THE FIFA EWORLD CUP 2018

Singapore, 30
October, 2017 – Today, Electronic Arts Inc. (NASDAQ: EA)
and Fédération Internationale de Football Association (FIFA)
announced the launch of the  EA SPORTS™ FIFA 18 Global
Series* on The Road to the FIFA eWorld Cup 2018, a landmark competition slated
to bring global excitement to millions of competitors and spectators. This
expanded, unified ecosystem between EA and FIFA exponentially increases the
scale of competitive FIFA year-over-year and kicks off Friday, November 3.
The competition will culminate at the showpiece event in the FIFA eWorld Cup
2018, where the winner will be crowned the undisputed world champion of EA
SPORTS FIFA 18 in August 2018.

“Last
year was a pivotal achievement for competitive FIFA, engaging millions of
competitors and spectators through world football and global competition,” said
Todd Sitrin, SVP and GM of the Competitive Gaming Division at EA. “In
partnership with FIFA, we’re accelerating the growth of competitive gaming
through the EA SPORTS FIFA 18 Global Series on The Road to the
FIFA eWorld Cup 2018, producing more competition, attracting more competitors
and connecting with more fans than ever before.”

“Competitive
FIFA is a global entertainment phenomenon that maximizes the combined power of
world football and competitive gaming in unprecedented fashion,” said Philippe
Le Floc’h, Chief Commercial Officer at FIFA. “We’re thrilled to partner with EA
in creating the EA SPORTS FIFA 18 Global Series as the Road to
the FIFA eWorld Cup 2018 will increase the ways millions of fans consume
football.”

The
Road to the FIFA eWorld Cup 2018 is a multi-staged, global journey. Competitors
will qualify based on FIFA Ultimate Team™ (FUT) Champions** Weekend League
online performance and at blockbuster live qualifying events throughout the
year. Through the qualifying stage, EA and FIFA will identify and invite the
top-ranked 128 eligible competitors (64 competitors representing PlayStation®4
and 64 competitors representing Xbox One) to advance to the EA SPORTS
FIFA 18 Global Series Playoffs, vying to be one of the 32 stars to
qualify for the FIFA eWorld Cup 2018. The winner of the FIFA eWorld Cup 2018
will be declared the world champion.

The EA
SPORTS FIFA 18 Global Series magnifies the ways competitors of all
levels can compete through both online competition and at inimitable,
industry-moving live events. In online play, all competitors will first compete
in FUT Champions weekend leagues as the globally engaging, worldly popular
competitive mode returns. Accompanying the fun found in online competitive play
are a variety of blockbuster live events ensuring maximum opportunity for all
to qualify for the EA SPORTS FIFA 18 Global Series Playoffs –
a sample of competitive formats in EA SPORTS FIFA 18 include:

·  FIFA Ultimate Team Champions Cups – These mass entry tournaments
kickoff first through the popular FUT Champions online mode with the top
competitors qualifying for two major live tournaments – held in January and
April.

·  FIFA eClub World Cup – An all-star tournament pitting
world-class EA SPORTS FIFA 18 competitors signed to pro teams
against one another.

·  Licensed Qualifying Competitions – Notable third-party
competitive gaming organizations and brands will host marquee events offering
qualifying spots for the EA SPORTS FIFA 18 Global Series
Playoffs. Our third-party qualifiying tournaments will offer three times the
competitive opportunity for our players to compete year-over-year.

·  Official League Partner Qualifying Competitions – Competitors
can represent their favorite real-life club through official league
competitions and specific details on how leagues will be involved to be
available soon.

EA
has the mission to make stars of all its competitors by making competitive
gaming accessible to all. Quickly becoming a leading entertainment brand in
competitive gaming, with top-selling videogame franchises, award-winning
interactive technology and cross-platform digital experiences, EA’s competitive
experiences ignite the passion of millions of competitors and spectators
through competition around the world.

For
more details on the entire EA SPORTS FIFA 18 Global Series,
please visit www.FUTChampions.com.

*Eligibility
restrictions apply. See Official Rules for
details. Final terms and structure subject to change.

**Online
qualification for FUT Champions is only available to eligible players on Xbox
One and PlayStation 4. No other platforms are supported for
qualification.  

Electronic Arts
(NASDAQ: EA) is a global leader in digital interactive entertainment. The
Company develops and delivers games, content and online services for
Internet-connected consoles, mobile devices and personal computers. EA has more
than 300 million registered competitors around the world.

In fiscal year 2017,
EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City,
California, EA is recognized for a portfolio of critically acclaimed,
high-quality brands such as The Sims™, EA SPORTS™ FIFA, Battlefield™, Need for
Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.

EA SPORTS, Ultimate
Team, The Sims, Dragon Age, Plants vs. Zombies, Battlefield and Battlefield 1
are trademarks of Electronic Arts Inc. and its subsidiaries are the property of
their respective owners and used with permission. “PlayStation” is a
registered trademark of Sony Interactive Entertainment Inc.