Gemalto’s Device Management Boosts LTE Adoption and Usage

Gemalto’s Device Management Boosts
LTE Adoption and Usage

AMSTERDAM, Dec 6, 2016 –
(ACN Newswire) – Gemalto (Euronext NL0000400653 GTO), the world leader in
digital security, announces the latest version of its LinqUs Device Management
solution, designed to help mobile operators provide subscribers with a seamless
journey to LTE. It now offers operators real-time identification and automatic
over-the-air configuration of their subscribers’ 4G devices and instant
promotion of targeted tariff plans and offers. Key benefits include increased
4G adoption and usage by customers, faster return on investment in LTE
networks, and improved subscriber retention. The proven Gemalto platform
already manages close to one billion devices worldwide.

This latest Device Management version reflects
the increasing popularity of LTE-capable devices, which are expected to account
for 72% of global smartphone shipments by 2020[1]. It meets the operators
growing need to focus on customer migration to higher value LTE plans. The
solution provides real-time insight and analysis of subscriber devices and data
usage, and ensures an effective LTE adoption through improved personalized
offers, loyalty programs and quality of experience (QoE). The capability to
detect the LTE frequency bands supported by devices helps operators to tackle
the complexity of the LTE band fragmentation, thus ensuring usage uptake via
promotion to the right device and user. This new release also addresses the
multi-SIM devices phenomenon: it can identify such devices and build loyalty
campaigns to incentivize subscribers to stay on the operator network.

“The latest incarnation of Gemalto’s Device
Management will foster an even better instant customer intimacy. It delivers
the user intelligence and analytics needed to enhance subscriber 4G experience,
build revenue, address device fragmentation and strengthen loyalty,” said
David Buhan, Senior Vice President for Mobile Subscriber Services at Gemalto.
“As operators continue their quest for ever greater speed and capacity,
Gemalto is equally committed to a roadmap that embraces 4.5G and beyond.”

Sources:
[1] CCS Insight – Market Forecast, Mobile
Phones, Worldwide, 2016-2020