BLACKBERRY AND EMTEK FORGE PARTNERSHIP TO ACCELERATE AND ADVANCE BBM’S CONSUMER BUSINESS GLOBALLY

Singapore – June 28, 2016 – BlackBerry Limited
(NASDAQ: BBRY; TSX: BB), a global leader in secure mobile communications,
announced a strategic alliance with PT Elang Mahkota Teknologi Tbk. (Emtek,
IDX:EMTK) that will provide cross-platform BBM users with access to enriched
content and services. This landmark partnership accelerates BlackBerry’s vision to advance BBM for the consumer market through a
licensing agreement with Emtek Group that enables the company to develop new BBM applications
and services for Android, iOS and Windows Phones.

To
strengthen the alliance, Emtek’s digital content arm KMK Online will establish
an office in the Toronto area to work closely with BlackBerry. KMK Online has a wide breadth of media assets that will be combined with more than 20
of Emtek’s businesses and investments to bring significant value and services
to BBM. These investments span across broadcast television, Web properties, content production and
artists. This means, in the coming months, users will have access to a plethora of content such as national free-to-air (FTA) television
stations, one of the leading online video platforms, three exclusive production
houses and a library of more than 100,000 hours of TV and premium content, just
to name a few.

BlackBerry
will also extend its open mobility ecosystem by making the BBM application
program interface (API) available to Emtek in order to accelerate the growth of
partners and service providers. Integrating BBM’s social,
chat, commerce and content capabilities with Emtek’s substantial portfolio of
assets and ecosystem will
help maximise the potential of BBM to give customers access to new:

As
one of the leading messaging services, BBM cross-platform has seen significant
popularity in Indonesia, growing to nearly 60 million monthly active users. Emtek,
as Indonesia’s leading media content company, is an ideal partner to advance
the innovation and capabilities of the BBM platform.

Licensing BlackBerry software and IP is
part of the company’s strategy to increase revenue and improve margins. Not
only does the alliance with Emtek facilitate this goal, it achieves operational
and cost efficiencies while driving growth in the BBM business as Emtek will
invest in people, infrastructure, technology development and the ecosystem.

“Emtek’s impressive background and pedigree
in entertainment, content and technology makes them the perfect partner to
maximise the potential of BlackBerry’s messaging platform while meeting our
financial and operational goals,” said John Chen, Executive Chairman and CEO,
BlackBerry. “Our BBM users are passionate people that truly value BBM as the
best way to share and connect with each other. We wanted to continue to offer
our users even more with the most content-rich media and new services such as
e-commerce, video, music and games.”

“Our
partnership with BlackBerry will allow BBM users to access exclusive content
from some of Emtek’s most sought-after entertainment, technology and digital
products and services,” said Alvin Sariaatmadja, CEO of
Emtek. “We see significant opportunity to grow the consumer BBM business globally
and are excited to invest in research and development to further advance BBM.”

Partnering
with Emtek enables the growth of both consumer and enterprise BBM. As Emtek
advances the platform for the consumer market, BlackBerry will continue to
advance the platform for enterprise with BBM Protected, the world’s most secure
cross-platform messaging service. BBM Protected provides enterprise-grade
messaging for Android, iOS, BB10 and BBOS, and enables users to stay connected
and engaged with each other through real time messaging, voice and video communications.

About BlackBerry
BlackBerry is securing a connected world, delivering innovative solutions
across the entire mobile ecosystem and beyond. We secure the world’s most
sensitive data across all end points – from cars to smartphones – making the
mobile-first enterprise vision a reality. Founded in 1984 and based in
Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle
East and Africa, Asia Pacific and Latin America. The Company trades under the
ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For
more information, visit www.BlackBerry.com.

The Emtek Group is the largest media, content and
technology businesses in Indonesia.  Emtek
Group operates three free to air television channels (SCTV, Indosiar and
O-Channel), a Pay-TV business (Nexmedia) and several IT solutions business, and
has established a substantial online media presence through its subsidiary PT
Kreatif Media Karya (KMK). In conjunction with its television businesses, Emtek
Group owns controlling interests in several content production ventures,
creating film for cinema and television, drama series and animation. KMK is
focused on creating growth for the Group in the online industry. KMK currently
owns and operates the Internet portals Liputan6.com, a top 3 news portal in
Indonesia, Vidio.com, a video portal, Bintang.com, an entertainment portal,
Bola.com, a sports portal, and Karir.com, a leading local job portal. KMK has
also made investments in several other companies including PropertyGuru Group,
South East Asia’s leading online property portal and Bukalapak.com, an Indonesian
online marketplace.  For more
information, please visit www.emtek.co.id.