Samsung Sets New Standards in Picture Quality With 2016 Line-up of SUHD TVs

SINGAPORE – April 28, 2016 – Samsung Electronics Singapore unveiled its spectacular new line-up of SUHD TVs today, looking
to usher in a new decade of global TV
leadership. This year’s SUHD TVs offer outstanding picture quality with Quantum
dot display, its first boundless curved design which makes the TVs look beautiful
from every angle, and the ultimate smart user experience that makes it easy for
consumers to access all their entertainment and contents in one place.

In addition to the new SUHD TVs,
Samsung also launched its latest range of UHD TVs and audio products.

“As the No.1 brand in
televisions for a decade, Samsung always strives to raise the bar in home
entertainment experiences for consumers,” said Steven Koh, Director, Consumer
Electronics Business, Samsung Electronics Singapore. “This year’s line-up of
SUHD TVs bring the ultimate best in picture quality through Quantum dot display
technology, allowing our consumers to enjoy realistic colour and clarity in
every viewing environment.”

Samsung’s SUHD
TVs feature the world’s only cadmium-free 10 bit Quantum dot display, setting
the quality standard of 1,000-nit high dynamic range (HDR) with the best and
most vibrant colour and contrast available for true-to-life picture and
experience.

The new SUHD TVs
are designed to deliver the optimum viewing experience, regardless of lighting environment,
and the new Ultra Black technology also significantly reduces light reflection
to enhance picture quality with minimal glare. Inspired by nature, Ultra Black
absorbs natural light the same way that a moth’s eye enables it to see better
at night.

Four years after
introducing its first Curved TV, Samsung has introduced its first boundless TV –
the KS9000, KS7500 and KS7000 SUHD TV.

With seemingly no
bezel that normally functions as the frame of the TV, the viewer’s attention is
focused purely on what matters most – the captivating content on the virtually
edgeless screen. In keeping with this design ethos, Samsung has sought to
eliminate all unnecessary elements, even removing all exposed screws from the rear
of the TV to create an elegant device that is beautiful from every angle.

The Samsung KS9000 4K Curved SUHD TV
raises the bar for the consumers’ viewing experience with exceptional colour
and true to life images, made possible by Quantum
dot technology that unlocks up to a billion colour combinations. With HDR (High Dynamic Range) 1,000, it
provides a far superior experience with striking brightness, exceptional shadow
detail and vividly accurate colour.

Supreme UHD Dimming technology divides the screen into hundreds of smaller
zones, analysing each one independently to adjust colour, brightness and
sharpness for the optimum viewing experience. Ultra Black technology enhances contrast and preserves deep blacks
and colour richness even in the brightest environments.

The premium picture quality of the TV
is complemented with its sleek, boundless 360° design that makes it look beautifully
stylish from all around.

The Samsung
KS9000 Curved SUHD TV is available now in both 55” and 65” models, retailing at
$5,199 and $7,199 respectively at all authorised Samsung dealers. The 78” will be made available at the
end of Q2 2016..

The Samsung 7 series SUHD is equipped
with the proprietary SUHD Quantum dot
display, which delivers spectacular colour, brightness and depth for a
superior UHD Premium viewing experience.

The SUHD
remastering engine+ analyses the source of the content coming
into the TV to upscale and deliver pictures at HDR 1000 picture quality, producing
wider colour and contrast ranges for a more natural and true-to-life image.

The gentle arc on the KS7500 Curved SUHD TV
brings the corners of the screen closer to the viewer, providing a clearer
perspective with ultimate levels of detail as well as a wider field of view.

The Samsung
KS7500 Curved SUHD TV is available now in 49”, 55” and 65” models, retailing at
$2,699, $4,199 and $5,999 respectively at all authorised Samsung dealers.

The Samsung
KS7000 Flat SUHD TV is available now in 49” and 55” models, retailing at $2,499
and $3,899 respectively at all authorised Samsung dealers.

Enjoy 4K Ultra HD resolution and HDR
content with the Samsung KU 6 Series UHD TV. With HDR Pro, users can enjoy previously unseen details in the brightest
and darkest parts of any scenes for a true HDR cinematic experience.
Furthermore, a wider spectrum of colour is expressed to bring pictures to life
through Active Crystal Colour technology.

Samsung’s
UHD Picture Engine+ delivers UHD-level pictures even when
streaming lower resolution contents that are not from a UHD source, enhancing
the quality of every viewing experience.

The Samsung
KU6500 Curved UHD TV is further equipped with Auto Depth Enhancer technology that applies optimal level of
contrast between different objects to give the image outstanding depth and
greater clarity for an immersive viewing experience.

The Samsung
KU6500 Curved UHD TV will be available in early May 2016 in 55”, retailing at $3,299
at all authorised Samsung dealers. The 65” will be made available at the end of
May 2016.

The Samsung
KU6400 Flat UHD TV will be available in early May 2016 in 55”, retailing at
$2,999 at all authorised Samsung dealers.

Curved Soundbars

The latest
line up of Samsung Curved Soundbars boast a premium design with a metal grill
finish that enhances the curved appeal of the Curved TV while delivering
outstandingly immersive sound.  The
Curved Soundbars are equipped with dedicated
amplifiers for each speaker in order to produce clearly differentiated
layers for more accurate sound.

Engineered and
tuned by Samsung Audio Lab in California, USA, the Samsung Curved Soundbar
offers exceptionally balanced sound. Unlike most sound systems, it uses
separate amplifiers to process high, mid and low frequencies, as opposed to the
usual one amplifier. This results in frequencies that are better tuned for more
accurate audio sound across an entire spectrum of sound.

Expansion of
the sound system is possible by wirelessly connecting two Wireless Audio 360
units in the rear.

The Samsung
HW-J6501R/XS, HW-J7501R/XS and HW-J8501R/XS will be available in mid-May 2016 retailing
at $799, $1,099, and $1,399 respectively at all authorised Samsung dealers.

With Surround Sound Expansion feature, the
soundbars expand the optimal listening area and elevate the height of the sound
to the level of the TV screen, so that the sound seems to come straight out of
the TV. Users can enjoy a realistic lifelike sound experience with truly
immersive sound effects.

All Samsung
Flat Soundbars are equipped with a Wireless
Subwoofer, which reduces messy wiring. Engineered and tuned by Samsung
Audio Lab, the HW-K551/XS and HW-K651/XS Flat Soundbars are equipped with six
built-in speakers that give depth and power for a clear and accurate audio
experience, including a centre speaker that delivers richer sound for crystal
clear dialogue.

The wireless
rear speaker system SWA-8000S will be made available in end of Q2 2016, giving
users the option to expand their surround sound system.

The Samsung HW-K360/XS,
HW-K450/XS, HW-K551/XS and HW-K651/XS are available now, retailing at $299,
$399, $599 and $699 respectively at all authorised Samsung dealers.