Cloud Communications Set to Overtake Traditional Telecom Worldwide in 2015
Singapore – December 10, 2014 – Nexmo, the leading cloud communications company, today announced that recent market research demonstrates how cloud communications companies such as Nexmo are rapidly changing the landscape of the legacy telecommunications industry.
Just as software-as-a-service (SaaS) is dominating on-premise products by offering low setup costs, pay-per-use or subscription-based pricing and on-demand scalability, cloud-based communication with innovative APIs are now enabling similar effects across industries.
In no industry are cloud-based services positioned to disrupt traditional offerings with a more powerful impact than in communication, the theme of International Data Corporation’s (IDC) recent report: “Worldwide Cloud Communications Platforms 2014–2018 Forecast: The Resurgence of Voice and SMS.” (doc #250224, August 2014)
According to IDC, the key advantages of cloud communications platforms are:
- Price and flexibility enabled by cloud economics and global carrier connectivity;
- Simple integration for developers with familiar XML and RESTful APIs; and,
- Quick time-to-market with the ability to prototype in a day and go live in a matter of days.
Simply put, cloud communications offerings combine the benefits of the cloud with the easy integration provided by APIs.
Nexmo, which again forecasts triple-digit revenue growth this year, is one of the growing companies helping to change the face of traditional communications by enabling the industry to catch-up in a future focused on mobile and cloud. With over 2.7 billion Nexmo API calls made in the last 12 months, Nexmo demonstrates how app developers and enterprises can now reach customers globally and more easily than ever before.
Raising traditional expectations around quality-of-delivery, global reach, and local knowledge are also key aspects that are lowering the barriers for adopting cloud offerings in communications. In support of the trend, Nexmo now helps over 80% of the world’s top communication and e-commerce apps—including Airbnb, Alibaba, Viber and WeChat—acquire billions of users using SMS and voice in 239 countries, across 1,820 carrier networks.
To read in detail about cloud communications platforms, the landscape and players, market size and growth trends, download a complimentary excerpt of the IDC report, provided by Nexmo at http://info.nexmo.com/IDCReport.html.
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