- The 2020 Lineup of the SHARP AQUOS 4K UHD Android TVs consists of 4 exciting models that comes with SHARP’s latest “Deep Chroma Display” technology to showcase the ultimate natural colours.
- The New AQUOS 4K UHD Android TVs boasts real details, colours, and contrast within its TV panels, all of which are made in Japan.
- All purchases of SHARP UHD TVs from August 2020 will enjoy complimentary 1-to-1 exchange for UHD TV panels within 3 years from purchase date, to boost users’ confidence in SHARP’s TV panel quality
SINGAPORE, 29 SEPTEMBER 2020 – SHARP, the first brand in Japan to commercially produce televisions in 1953, is launching its new lineup of AQUOS 4K UHD Android TVs, in Singapore. All TV panels in this new lineup are made in Japan, where SHARP has been the number 1 brand for 15 consecutive years. Dedicated to bringing unique, innovative technologies to customers with the utmost quality while boosting users’ confidence in its products, SHARP introduces the industry’s first 1-to-1 panel exchange for all its UHD TV models purchased. This program intends to provide assurance to users within the next 3 years of any SHARP UHD TV purchased.
SHARP AQUOS Technology Captures Real Beauty through Details, Contrast, and Colours
SHARP’s AQUOS technology demonstrates picture quality that is distinctly close to nature through real detail, real contrast, and real colours featured through 7 perceptions.
Capturing Real Detail
The X4 Master Engine Pro II Processor allows for 4K upconverting, the conversion to 4K is executed with the contour and texture information of the source video kept intact, producing superior 4K quality from standard definition or high definition sources. Video definition is also improved through enhancement of the contrast between detected edges and their periphery.
Along with the 4K Digital Noise Reduction, the MEMC algorithm generates an intermediate image between continuous frames to reduce blur and display a clear 4K image, keeping the digital image quality clean of undesirable pixilation, even after up conversion.
Capturing Real Contrast
With the 4K U HDR feature it allows for display of detailed texture in both light and dark areas, resulting is realistic contract and provides depth to the image. It enables non-HDR content to be reproduced to show natural contract through detecting and comparing the brightness and actively adjusting the backlight to the optimal level.
With the Comfort Luminance Display’s that uses a highly efficient LED backlight that recycles the light it emits, displays images optimally on the panel, increasing the depth in scenery and texture of the material content, producing life-like content.
Capturing Real Colour
The Deep Chroma Display technology adopts a “six axis colour management” which incorporates the complementary colours of magenta, yellow and cyan in addition to the three primary colours of red, green, and blue. As a result, subtle tones are depicted distinctly with colour balance kept intact to bring colour closer to that of nature. On top of this, the TV can demonstrate real colours through the 123% wider colour gamut, offering a larger palette of colours for viewers to enjoy.
With the Colour Optimizer, it adjusts and picks out the colours displayed to those that are naturally detected by the human eye. The Tone Optimiser provides natural colour tones with 64 times more colour levels as compared to regular displays, adjusting tones to be true to the eye. Both resulting in superb expression of light and dark tones and natural colour reproduction to create natural looking images.
7 Shields Protection Depicted by Strict Japanese Quality Standards
All 4 models of AQUOS 4K UHD Android TVs under this new lineup have panels made in Japan, to guarantee the highest quality to SHARP customers. On top of that, SHARP TVs abide by 7 shields to provide extra protection and high endurance under various circumstances.
- Lightning Shield
- Varistor protects the TVs from lightning surges through AC cables that are in line with EMC standards (IEC 61000-4-2 and IEC 61000-4-5)
- Heavy Weight Shield
- The design of the wall mounting brackets are tested against IEC 60065 weight loading standards
- Voltage Shield
- Sharp TVs can endure a wide range of voltages from 110V to 240V
- Drop Shield
- The protective packaging and durability of the TVs have passed strict drop tests
- Stability Shield
- SHARP TVs are proven to be structurally stable, benchmarked against IEC 60065 standards
- Vibration Shield
- SHARP’s quality carton packing design and high build quality of the TVs provide vibration resistance during deliveries
- High Temperature and Humidity Shield
- These TVs have passed IEC 60065 test standards to withstand high temperature and humidity settings.
Android TV™ with All-in-One Smart Remote
The new TVs all come with in-built Android TV™ platform, giving users an easy access to over 5,000 existing apps for videos, news, and games on Google Play Store. The all-in-one Smart Remote with in-built Google Assistant allows users to multitask while enjoying various entertainments or contents. With just a push of a button and using voice control, users can switch between one entertainment to another, control smart devices around their homes, and even manage daily tasks such as schedule-management. Users will also be able to easily cast contents directly from their devices to the TVs with built-in Chromecast.
Dolby ATMOS Sound Bar with Wireless Subwoofer (HT-SBW460)
Along with the 2020 TVs, SHARP is also launching the Dolby ATMOS Sound Bar with Wireless Subwoofer (HT-SBW460). With built-in Dolby Atmos®, the SBW460 provides a cinematic and immersive 3D surround sound experience to users. The sound bar comes with a variety of connectivity compatible with most devices, users can easily connect their desired devices through Bluetooth, HDMI and more. Its slim, stylish, modern design can fit well with all SHARP TVs. The sound bar is wall mountable and equipped with a wireless sub-woofer, allowing for a neat and convenient set up.
1-to-1 Panel Exchange Policy for All UHD TVs
As the number 1 TV brand in Japan, SHARP is committing to a 1-to-1 panel exchange policy for all its UHD TVs sold from August 2020. SHARP TV users will be assured with a brand-new panel if there are manufacturer faults or issues with their SHARP UHD TV purchases. This will give users a peace of mind for their SHARP UHD TV purchase.
The new lineup comes in a variety of sizes which are 50” (C50BK1X), 60” (C60CK1X), 70” (C70BK1X) and 80” (C80CL1X). All these TVs are available for purchase at SHARP official online stores and authorised dealers’ stores.
You can find more information here:
– SHARP: https://sg.SHARP/
– SHARP 80” AQUOS 4K UHD Android TV (C80CL1X):
https://sg.SHARP/products/tvav/4t-c80cl1x
– SHARP 60” AQUOS 4K UHD Android TV (C60CK1X):
https://sg.sharp/products/tvav/4t-c60ck1x?v=1459
– SHARP 70” AQUOS 4K UHD Android TV (C70BK1X):
https://sg.sharp/products/tvav/4t-c70bk1x?v=1458
– SHARP 50” AQUOS 4K UHD Android TV (C50BK1X):
https://sg.sharp/products/tvav/4t-c50bk1x?v=1417
– SHARP AQUOS 4K Smart Technology: https://sg.SHARP/aquos-4k-smart
– SHARP AQUOS 4K Technology: https://sg.SHARP/capture-real-beauty
– SHARP Dolby ATMOS Sound Bar with Wireless Subwoofer (HT-SBW460): https://sg.sharp/products/tvav/ht-sbw460
High-res Images: https://www.dropbox.com/sh/q9c3wfdezlhuxj3/AACsMnfEqlw0Ked__tyCH8c8a?dl=0
Product Specifications:
| SHARP AQUOS 4K UHD TV | |||
| Model | 4T-C80CL1X | 4T-C60CK1X | |
| Availability | Available Now | Available Now | |
| Price | $9,999 | $2,899 | |
| Resolution | 4K Ultra HD 3,840 x 2,160 | 4K Ultra HD 3,840 x 2,160 | |
| Backlight | Direct LED | Direct LED | |
| Tuner | DVB-T*1, DVB-T2*2, PAL, SECAM, NTSC | DVB-T*1, DVB-T2*2, PAL, SECAM, NTSC | |
| Picture | Engine | X4 Master Engine Pro | X4 Master Engine Pro |
| Colour | Deep Chroma Display | Wide Colour | |
| Brightness | High Brightness | Standard | |
| HDR | 4K Blu-ray, USB Movie (HDR10), Netflix, Youtube | 4K Blu-ray, USB Movie (HDR10), Netflix, Youtube | |
| Audio | Audio Output | Main Speaker 10W + 10W | Main Speaker 10W + 10W |
| Surround | Original | Original, Sound Reflector | |
| Terminal | HDMI | [Side] 3 | [Side] 3 |
| AV-IN | [Rear] 1 | [Rear] 1 | |
| USB | [Side] 2 | [Side] 2 | |
| LAN | [Rear] 1 | [Rear] 1 | |
| Headphone | [Side] 1 | [Side] 1 | |
| Service Pin Jack | [Rear] 1 | [Rear] 1 | |
| Smart/Connectivity | OS | Android TV | Android TV |
| Function | APP Store, Google Assistant, Web browser, Bluetooth | APP Store, Google Assistant, Web browser, Bluetooth | |
| Mirroring | Chromecast built-in | Chromecast built-in | |
| VOD | Netflix, YouTube, Play Movie & TV | Netflix, YouTube, Play Movie & TV | |
| Power Consumption (W) | TYP | 374W | 185W |
| Stand by | 0.6W | 0.6W | |
| Super Eco | 187W | 92.5W | |
| Language | 15 languages English, Simplified Chinese, Arabic, Thai, Vietnamese, Persian, Indonesian, French, Russian, Portuguese, Hebrew, Hindi, B. Melayu, Chinese TW, Chinese HK | 15 languages English, Simplified Chinese, Arabic, Thai, Vietnamese, Persian, Indonesian, French, Russian, Portuguese, Hebrew, Hindi, B. Melayu, Chinese TW, Chinese HK | |
| Dimension (mm) | With Stand | 1816 (W) x 1091 (H) x 455 (D) mm | 1358 (W) x 864 (H) x 300 (D) mm |
| W/O Stand | 1816 (W) x 1055 (H) x 114 (D) mm | 1358 (W) x 799 (H) x 84 (D) mm | |
| Weight (kg) | With Stand | 55.5kg | 18.6kg |
| W/O Stand | 52.5kg | 17.5kg | |
| Accessories | Initial Setup Guide / Remote Control | Initial Setup Guide / Remote Control | |
| USB Media Codec | Photo | jpg, png, bmp | jpg, png, bmp |
| Music | mp3, aac, wma, wav | mp3, aac, wma, wav | |
| Video | avi, mkv, asf, wmv, mp4, mov, mpg, mpeg, flv | avi, mkv, asf, wmv, mp4, mov, mpg, mpeg, flv | |
| SHARP AQUOS 4K UHD TV | |||
| Model | C70BK1X | C50BK1X | |
| Availability | Available Now | Available Now | |
| Retail Price | $7,899 | $1,899 | |
| Resolution | 4K Ultra HD 3,840 x 2,160 | 4K Ultra HD 3,840 x 2,160 | |
| Backlight | Edge LED | Direct LED | |
| Tuner | DVB-T*1, DVB-T2*1, PAL, SECAM, NTSC | DVB-T*1, DVB-T2*1, PAL, SECAM, NTSC | |
| Picture | Engine | X4 Master Engine Pro II | X4 Master Engine Pro II |
| Colour | Real Colour | Real Colour | |
| Brightness | Standard | Standard | |
| HDR | 4K Ultra HD Blu-ray, USB Movie (HDR10), Netflix, Youtube | 4K Ultra HD Blu-ray, USB Movie (HDR10), Netflix, Youtube | |
| Audio | Audio Output | Main Speaker 10W + 10W | Main Speaker 10W + 10W |
| Surround | Original | Original | |
| Terminal | HDMI | [Side] 3 | [Side] 3 |
| AV-IN | [Rear] 1 | [Rear] 1 | |
| USB | [Side] 2 | [Side] 2 | |
| LAN | [Rear] 1 | [Rear] 1 | |
| Headphone | [Side] 1 | [Side] 1 | |
| Opt Audio Out | [Rear] 1 | [Rear] 1 | |
| Service Pin Jack | [Rear] 1 | [Rear] 1 | |
| Smart/Connectivity | OS | Android TV | Android TV |
| Function | APP Store, Google Assistant*2, Web browser (PAI), Bluetooth (Audio Out) | APP Store, Google Assistant*2, Web browser (PAI), Bluetooth (Audio Out) | |
| Mirroring | Chromecast built-in | Chromecast built-in | |
| VOD | Netflix, YouTube, Google Movie & TV | Netflix, YouTube, Google Movie & TV | |
| Power Consumption (W) | TYP | 225W | 124 W |
| Stand by | 0.6W | 0.5W | |
| Language | 15 languages English, Simplified Chinese, Arabic, Thai, Vietnamese, Persian, Indonesian, French, Russian, Portuguese, Hebrew, Hindi, B. Melayu, Chinese TW, Chinese HK | 15 languages English, Simplified Chinese, Arabic, Thai, Vietnamese, Persian, Indonesian, French, Russian, Portuguese, Hebrew, Hindi, B. Melayu, Chinese TW, Chinese HK | |
| Dimension (mm) | With Stand | 1563 (W) x 978 (H) x 334 (D) mm | 1122 (W) x 708 (H) x 253 (D) mm |
| W/O Stand | 1563 (W) x 904 (H) x 52 (D) mm | 1122 (W) x 666 (H) x 74 (D) mm | |
| Weight (kg) | With Stand | 32.5kg | 12.5kg |
| W/O Stand | 31.5kg | 12.0kg | |
| Accessories | Initial Setup Guide / Smart Remote Control | Initial Setup Guide / Smart Remote Control | |
| USB Media Codec | Photo | jpg, png, bmp | jpg, png, bmp |
| Music | mp3, aac, wma, wav | mp3, aac, wma, wav | |
| Video | avi, mkv, asf, wmv, mp4, mov, mpg, mpeg, flv | avi, mkv, asf, wmv, mp4, mov, mpg, mpeg, flv | |
| SHARP Dolby ATMOS Sound Bar with Wireless Subwoofer | ||
| Model | HT-SBW460 | |
| Availability | Available Now | |
| Price | $1,499 | |
| Power Source | AC 100-240V, 50/60Hz | |
| Output Power | Total RMS 220 (100W + 120W) | |
| Input Terminal | HDMI | 2 Inputs / 1 Out (ARC) |
| USB Terminal | 1 | |
| Optical In | 1 | |
| Audio In | 1 | |
| Coaxial | 1 | |
| Dimensions (W x H x D) | Sound Bar | 950 x 70 x 110 mm |
| Subwoofer | 250 x 415 x 240 mm | |
| Weight | Sound Bar | 2.5kg |
| Subwoofer | 5.4kg | |
| Accessories | Wall Mount Angle | 1 pair |
| HDMI Cable | 1.5m | |
| Audio Cable | 1m | |
| Remote control with Batteries | 1 (AAA x 2pcs) | |
END
About SHARP
Founded in 1912, SHARP has had a long history with its origins as a small metal workshop in Tokyo to where the multi-national company is today. The company derived its name from the invention of a mechanical pencil named the “Ever-SHARP Pencil” that took the world by storm in 1915. Since then, SHARP is dedicated to using its unique and innovative technology to contribute to the culture, benefits, and welfare of the people throughout the world.
One of its outstanding technology is the patented Plasmacluster Technology (PCI) which purifies the air by emitting highly safe positive and negative ions, similar to the ones found in nature. It disinfects and purifiers suspended airborne mould, viruses, and allergens. The benefits have been proven by official test institutions in Japan and globally.
SHARP intends to improve the individuals’ standard of living globally by offering various types of consumer products such as Audio-Visual and Communication equipment, Health and Environmental equipment and Information equipment. It has been providing a range of appliances for households such as blenders and mixers, refrigerators, washing machines, and vacuum cleaners to office necessities like the copier, document management systems and print solutions.
SHARP Singapore was established in 1986 to cater to the local market including marketing, sales, and servicing of SHARP products. The company intends to continually strive to serve its users based on its business creed of ‘Sincerity and Creativity’.
