SINGAPORE – August 21, 2019 – Fitbit (NYSE: FIT), today announced that it will be collaborating with Singapore’s Health Promotion Board (HPB) on a healthy population project in support of Singapore’s Smart Nation initiative. The HPB is Singapore’s government agency that implements policy and programs to improve the nation’s health. This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally. The initiative, named Live Healthy SG, was uniquely designed for Singapore by Fitbit to harness technology, behavior insights and analytics to help Singaporeans get healthier through meaningful and sustained behavior change. Live Healthy SG will engage people of all ages and levels of health using Fitbit devices and its new Premium service, which is launching to consumers in select markets around the world this fall.
Live Healthy SG builds on Singapore’s Smart Nation efforts to transform key sectors of society, including healthcare, through innovative technology. As one of the healthiest countries in the world, Singapore is recognized globally for its efficient healthcare system – comprised of high-quality health services, world-class infrastructure and skilled healthcare talent. But, like many nations, the country is facing the rise of chronic conditions such as hypertension, type 2 diabetes and cancer. Fitbit was identified through a competitive call for collaboration and various levels of competitive evaluation. The initiative takes on the unique challenge of using its technology to help improve population health, based on the company’s ability to drive behavior change and health outcomes.
“The area of population health presents an exciting opportunity for innovation. Increasingly, the Health Promotion Board has leveraged emerging technologies as well as behavior insights in the design of our programs, such as the National Steps Challenge – a nationwide program to keep active, to encourage Singaporeans to adopt healthy living and to affect behavior change. HPB will continue to embark on such nationwide programs to encourage and support Singaporeans in keeping active, adopting healthy living and affecting behavior change. At the same time, we intend to work with industry innovators, such as Fitbit, on additional efforts to use technology to provide Singaporeans with personalized health advice and nudges, so that they can take control of their own health. Participants of this program will benefit from Fitbit’s plans to incorporate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality. The insights gathered can also help to enrich HPB’s health promotion programs,” said Zee Yoong Kang, CEO, Health Promotion Board.
Live Healthy SG will leverage the full Fitbit ecosystem of wearable devices, software and services, including programs, guidance and individual 1:1 health coaching that will be offered through its new Premium service. Participants will receive a dynamic and personalized experience, helping to motivate them to adopt healthier habits and achieve better outcomes in the areas of physical activity, sleep, nutrition and emotional wellbeing.
“At Fitbit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world,” said James Park, co-founder and CEO of Fitbit. “Our partnership with the Singapore Health Promotion Board is a recognition of our work to date, and we are confident that the powerful combination of our devices, software and services will motivate Singaporeans to improve their health, while also tangibly helping a nation to improve health at scale. We commend Singapore for its leadership and look forward to seeing other countries follow a similar blueprint to improve the health of their people.”
In the partnership, the HPB will leverage its outreach channels to support Fitbit in encouraging participation in its program. When participants sign on to the Fitbit program, there will also be a clear and seamless consent process to indicate if they agree to share the data they provide during the program with the HPB. Such data will, in turn, provide insights and contribute to more effective health promotion programs that will benefit many Singaporeans.
Singaporeans will be able to pre-register for Live Healthy SG starting mid-September, and the program will officially go live in late October 2019. Participants who enroll in and commit to one year of Fitbit Premium service will receive a Fitbit Inspire HR at no cost. In addition to driving positive lifestyle changes in individuals, the program will serve as a resource that provides detailed population insights to inform future health programs. This enables the HPB to explore other opportunities in precision public health, providing interventions to the right population at the right time.
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As a leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™, Fitbit Ace 2™ activity trackers, as well as the Fitbit Ionic™ Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 87 countries around the globe. Powered by one of the world’s largest health and fitness social networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
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 Bloomberg Healthiest Country Index, 2017 and 2019 edition.