ASUS today announced the new ASUSPRO P5440 in Singapore, a lightweight business laptop with high-performance storage options designed to enhance on-the-go productivity. The tough, light and elegant ASUSPRO P5440 inherits the DNA of the successful ASUSPRO B9440, offering high performance combined with premium magnesium-alloy construction and proven military-grade reliability. It is also the winner of a prestigious 2018 Red Dot Design Award, mirroring the achievement of ASUSPRO B9940 which won the same award in 2017. The ASUSPRO P5440 is now retailing from $1,768 at selected retailers.
ASUS Releases the Latest ASUSPRO P5440 Business Laptop in Singapore
Compact, lightweight 14-inch business laptop features ultra-fast PCIe® SSD storage, full I/O ports and full-working-day battery life
KEY POINTS
- Lightweight business laptop weighs just 1.22kg and offers high-performance storage options with up to a 512GB PCIe® x4 SSD
- Full connectivity includes USB-C, HDMI and SD card, and all-working-day 10-hour battery life maximises professional productivity
- Powerful performance delivered by 8th Generation Intel® Core™ i7 processor, 8GB DDR4 memory and up to NVIDIA® GeForce® MX130 graphics
ASUSPRO P5440 Business Laptop
Singapore (27th August) — ASUS today announced the new ASUSPRO P5440 in Singapore, a lightweight business laptop with high-performance storage options designed to enhance on-the-go productivity. The tough, light and elegant ASUSPRO P5440 inherits the DNA of the successful ASUSPRO B9440, offering high performance combined with premium magnesium-alloy construction and proven military-grade reliability. It is also the winner of a prestigious 2018 Red Dot Design Award, mirroring the achievement of ASUSPRO B9940 which won the same award in 2017. The ASUSPRO P5440 is now retailing from $1,768 at selected retailers.
The ASUSPRO P5440 equipped with up to a 512GB PCIe® x4 SSD that offer both ultrafast data-transfer performance and high storage capacity. For effortless productivity, it is powered by the latest 8th Generation Intel® Core™ processors with 8GB memory and up to discrete NVIDIA® GeForce™ MX130 graphics. Designed to offer the ultimate mobile productivity for business professionals, the ASUSPRO P5440 features a full set of I/O ports for peripherals and a 10-hour battery life* for full-working-day autonomy.
*Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings
Lightweight design, powerful performance
The compact, lightweight ASUSPRO P5440 is the perfect choice for today’s fast-paced business life, offering unrivaled mobility with flexible high-performance storage options to supercharge productivity. It can be configured with up to an M.2 512GB PCIe® x4 SSD, providing a winning combination of superfast read/write speeds and high-capacity file storage.
Constructed from lightweight magnesium alloy — an advanced material that is incredibly rigid but 30% lighter than standard aluminum alloy — ASUSPRO P5440 measures just 1.85mm thin and weighs only 1.22kg[i]. It is light enough to go anywhere, yet tough enough to cope with all the rigors of the office and business travel, and the elegant grey finish creates a truly professional impression.
It is powered by the latest 8th Generation Intel® Core™ i7 processor and 8GB DDR4 memory, with up to high-performance NVIDIA® GeForce® MX130 discrete graphics, so users can enjoy smoother and faster computing, run more apps simultaneously and experience super-smooth, high-quality visuals on everything from PowerPoint presentations to graphic design.
Versatile connectivity, enhanced productivity
Full IO Ports with USB Type-C Port
For versatility when traveling or in the office, the ASUSPRO P5440 includes a full complement of I/O ports for seamless connectivity, including the fast and versatile USB 3.1 Gen 2 Type-C™ (USB-C™) port with DisplayPort and Power Delivery support, HDMI for easy connections to projectors and TVs, an SD card reader, and two USB 3.1 Gen 1 Type-A ports. Users can connect up to two additional 4K UHD displays via the HDMI and USB-C ports (using the optional USB-C to VGA adapter) for a greatly extended visual workspace.
Other optional business accessories are available, including a USB Type-A to RJ45 LAN adapter and the versatile SimPro Dock that adds even more ports for desktop-grade connectivity. To reduce the time spent tied to power outlets, the ASUSPRO P5440 is equipped with a 50Wh lithium-polymer battery that delivers up to 10 hours battery life[ii] for peace of mind throughout the working day and beyond.
Ergonomic design, built for reliability
The ASUSPRO P5440 has an ergonomic backlit keyboard, with a design based on that of the flagship ASUSPRO B9440 laptop. It offers an unrivaled typing experience with a full-size 19.05mm key pitch, 1.5mm key travel and 0.15mm-dished keys to ensure responsive tactile feedback for more accurate typing. To protect against minor liquid accidents, it is also spill-resistant.
The crisp and clear 14-inch Full HD display features a slim-bezel design that minimises the footprint of the ASUSPRO P5440, making it comparable in size to many conventional 13-inch laptops. An anti-glare coating reduces unwanted reflections to ensure clear viewing in bright conditions, and the 180° lay-flat hinge allows versatile use in any environment.
The ASUSPRO P5440 offers businesses proven ASUSPRO reliability and durability. It has passed eight military-grade reliability tests based on the demanding MIL-STD-810G specification, as well as being subjected to industry-leading ASUS torture tests.
AVAILABILITY & PRICING
The ASUSPRO P5440 is now retailing from $1,768 at ASUS Brand Shop (Managed by AddOn) and Hachi.Tech.
Authorised Retailer
| Shop | Address | Operating Hours | Contact Us |
| ASUS Brand Shop managed by AddOn | 200 Victoria St, #03-02, Singapore 188021 | Monday – Sunday: 11.00 – 20:00 | 6338 3778 |
Online Retailer
[i] Refers to 14″ FHD SKU with single SSD and no HDD. Weight may vary according to specifications.
[ii] ASUS internal battery life tests using BAPCO MobileMark 2014 benchmark. Real-world battery life varies according to configuration, settings, wireless functionality, usage, and environmental factors.
