SINGAPORE, June 14, 2018 — LG Electronics (LG) released a video titled “LG Nano Cell Super Challenge”, which stars former Brazilian football superstar Kakà, and showcases the premium LG SUPER UHD TV, which incorporates the company’s Nano Cell™ technology. The video has exceeded 200 million views, marking LG’s first video to reach this milestone.
As part of the campaign, LG Singapore is organizing a Facebook contest and the winning participant will walk away with a set of football and jersey signed by Kakà.
Joining the contest is simple:
- Like the LG Singapore Facebook page.
- Watch the video and tell us why Kakà could only find the right target
with the LG SUPER UHD TV with Nanocell Technology.
- Share this post.
The video has been featured on major social media sites such as YouTube, Facebook and Instagram, receiving an estimated 6.6 million views per day since its release on April 30, 2018. From the second to fourth week of May, the video topped the Viral Video Chart of the global trade magazine Ad Age for three straight weeks.
In the video, Kakà shows off his world-class football skills by aiming the ball at squares on a video wall positioned at a 60-degree angle. He quickly completes his mission when shooting at the LG Nano Cell TV video wall but struggles to do the same on the conventional LCD TV wall.
The video emphasizes the importance of viewing angle as consumers tend to watch TV not only from the front but also from off-axis positions. They often watch sports on TV with family or friends in the living room and view TV in the kitchen while cooking or washing dishes. The deterioration of a TV’s color reproduction and contrast when viewed off-axis negatively affects the overall viewing experience.
Last year, LG kicked off its successful campaign “2017 Nano Cell Super Match” featuring British football stars Adam Lallana and Steven Gerrard. The campaign clip attracted over 190 million views on YouTube, Facebook and Instagram and also topped the Viral Video Chart of Ad Age in the second and third weeks of August 2017.