Honor View10, Honor 7X
and Honor 9 Lite makes an impressive entry into Singapore with powerful dual
lens cameras, unique designs, top quality and irresistible price points 

[Singapore, April
16, 2018]  Honor, a young,
innovative, and trend-setting brand founded in 2013, is expanding rapidly into
new markets across South East Asia and will be debuting in Singapore officially
on April 19.

In 2017, Honor was crowned the number one smartphone
e-brand in China, competing against more than 30 recognized brands in its
ultra-competitive home country, including Xiaomi, Oppo and Vivo. Surpassing all
industry players in terms of both online sales volume and revenue, Honor
handset sales in China in 2017 reached nearly 55 million with revenues of CNY79
billion (over SGD16 billion). Encouraged by the tremendous success in 2017,
Honor has vowed to continue pushing the boundaries of product innovation in
terms of performance, value, and aesthetics, and offer a fun and fashionable
brand experience.

Honor’s slogan “For
the Brave” embodies Honor’s spirit of enthusiasm towards the pursuit of
realizing one’s hidden talent and heartfelt passion to its full potential.
“Honor aims to become the most loved smartphone brand for people young and
the young at heart,” said Mr. George Zhao, President of Honor. “With
a unique business model, unrivalled product and unbeatable value, we are taking
our successful business model from China to the global market.”

Honor will introduce its multiple award-winning flagship
model, the Honor View10, as well as its midrange killers, the Honor 9 Lite and
Honor 7X in this debut release on April 19 in Singapore via their appoint
distributor Raduga Pte Ltd, with 4 more smartphone models as well as a wide
range of lifestyle products slated for release in May/June. 

“We are very honoured to be bringing the Honor smartphone
brand into Singapore. Our shortened supply chain and careful selection of sales
channels has been structured so that the entire chain adopts a revolutionarily
low channel margin strategy that is against the industry norm, but for the
benefit of all consumers,” said Mr Cheong Jin Hao, GM of Raduga Pte Ltd. “At
the core of this strategy is a strong belief that everyone should be able to
own the latest smartphone technology in a device that is packed with features
and high quality specifications without having to pay a premium, or be tied
down by a contract, for it. We pride ourselves on being ahead of the wave and
strive towards identifying revolutionary mobile products to bring to the
consumers in Singapore, and all at price points that will not break the
bank.” 

As part of a drive to make AI technology accessible to
consumers worldwide, Honor is among the first to power a smartphone with a
Neural-Network Processing Unit (NPU) that enables deep learning based on user
behaviour, ensuring that the Honor View10 truly understands the user and
delivers AI features with performance that far surpasses any CPU/GPU powered
architecture. Integrating with the dedicated NPU, the flagship Huawei Kirin 970
chipset enables Honor View10 to deliver up to 25 times better performance and
50 times greater efficiency. The AI-powered EMUI 8.0 user interface learns from
a user’s usage patterns, and works in the background to allocate resources
based on behaviour anticipation, so that the smartphone continues to run
smoothly even after months of use.

At the same time, thanks to its AI capabilities, the Honor
View10 allows the user to shot like a pro in a snap. With its 20MP monochrome +
16MP RGB dual lens rear camera with F/1.8 aperture, the Honor View10 delivers
incredible image quality even when shooting from afar, and the in-built
intelligent photography algorithms identifies up to 13 different types of
scenes and objects that automatically adjusts camera settings. The AI-powered
13MP front camera also delivers studio-quality sharp portrait edges with more
accurate background-blurring.

At the recent CES 2018, Honor View10 gained industry-wide
recognition and bagged 7 “Best of CES” awards. Launched earlier this year in
Europe, the Honor View10 achieved extraordinary sales, selling out in Russia
and France less than a day after it was made available online. In Russia, Honor
View10 sold out in five hours after it went on sale on VMALL.com, a dedicated
e-Commerce channel for Honor View10, on January 29. It set new records for
opening sales and user registration in the country. In France, Honor View10 was
sold out twice on Amazon. The excellent results made Honor View10 an
“Amazon’s Choice” with a 4.6 star rating on Amazon’s customer reviews
and a top ten smartphone sold on Amazon France. In Germany, Honor View10 also
achieved exceptional sales performance and attained 4.5 in Amazon’s customer
reviews. In Singapore, the Honor View10 will be available in-stores at selected
outlets island-wide and on major online shopping platforms in Midnight Black
with an unbeatable pocket-friendly price of only SGD599.

As the first smartphone within the Honor family to feature
the Honor FullView Display, the Honor 7X’s edge to edge 18:9 all-screen design
with 2160×1080 FHD+ screen resolution delivers an impressive, astonishing and
immersive visual experience. Packing a 5.93 inch screen in an incredibly sleek
and compact aluminium chassis body, the Honor 7X’s curved frame is designed to
fit comfortably for single-handed use.

Powered by the Kirin 659 octa-core 2.35GHz processor and
4GB of RAM, the Honor 7X provides ample power for the heaviest of users,
delivering quality performance and for those mobile gamers, a seamless gaming
experience. The smartphone also doubles the efficiency and fun with its Screen
Split function, offering fast multi-management experience by allowing users to
run 2 different applications at the same time on the same screen.

The dual-lens 16MP + 2MP rear camera with large aperture
(F/0.95 – F/16) captures life’s magical moments in high definition and ensures
professional photo quality coupled with a professional shooting experience.
Equipped with Phase Detection Auto Focus (PDAF) tech and newly updated software
algorithm, the Honor 7X offers ultra-fast focus time, so users can snap photos
with a simple click of the button and never miss a single moment. The 8MP front
camera is fully equipped with an Effects function, a Portrait Selfie mode and a
brand new Gesture Control function, all to make selfie taking a walk in the
park. 

The Honor 7X which has been touted by Android Authority as
“a lot of phone for a very reasonable price” will be available in Singapore in
Black and Blue at a retail price of only SGD309.

Beautiful inside and out, the Honor 9 Lite features
industry-leading 13MP+2MP quad-lens cameras that delivers crystal images with
hardware-level bokeh effects. With an upgraded beauty algorithm, the Honor 9
Lite incorporate modes like the Gender Beauty Mode, the Panorama Selfie, front
dual camera and gesture control shooting for a stunning and natural selfie
shooting experience. Running the same Kirin 659 octa-core 2.35GHz processor as
the Honor 7X and coupled with 3GB of high-speed memory, the possibilities are
endless for users as they can run multiple apps at once or play highperformance
games. Furthermore, with the same EMUI 8.0 user interface as the flagship

Honor View10, the Honor 9 Lite promises to deliver a
smarter and faster experience with an in-built AI technology that optimizes the
smartphone so that it continues to operate efficiently without slowing down
over time.

Available in Glacier Grey and Sapphire Blue in Singapore,
the hardware is housed within an exquisitely designed dual 2.5D glass that
shines bright with mirror-like effect. The slim integrated design of the Honor
9 Lite features a 5.65-inch edge-to-edge FullView 18:9 FHD+ Display, and will
be retailing at only SGD259 – a sweet-spot price point for the budget-conscious
without compromising on the product quality.

“Honor’s strives to meet the needs of a younger generation,
offering cutting-edge technology, innovative function and superior user
experiences to inspire and empower young people to be themselves. We are
excited about the journey ahead of us – bringing innovative products to more
markets in the future,” said George Zhao, President of Honor.

The Honor View10, Honor 7X and Honor 9 Lite will be
available through selected Challenger outlets, authorised retail partners and
e-tailers from 19 April 2018:

Bugis Junction,
#B1-26, Challenger Flagship Store 

Far East Plaza,
#02-52, MOBYSHOP

Lucky Plaza,
#03-91, Garphil Enterprise

North Bridge Centre,
#01-20, Red White Mobile 

People’s Park
Complex #01-K98A, G3 Mobile & Digital

Sim Lim Square,
#01-62, Action Studio 

VivoCity,
#02-34/35, Challenger

216 Serangoon Road,
Auroma Electronics and Computers 

Mustafa Center,
Basement 2, Mustafa Mobile Zone  

NEX, Serangoon
Central, #04-33/34, Challenger

Marine Parade,
#B-56, Gadget Solution 

Tampines 1,
#04-24/25, Challenger

131 Jurong Gateway
Road, #01-255, Solular Mobile (Next to J Cube) 

371 Bukit Batok
Street 31, #01-371, Solular Mobile (Opposite Bukit Gombak MRT) 

JEM, #04-01,
Challenger

Jurong Point,
#B1-94/95/96, Challenger

www.hachi.tech | www.shopee.com.sg | www.qoo10.com.sg

In Singapore, the full range of Honor Android smartphones
launched via our local distributor, Raduga Pte Ltd, will come with an official
warranty period of one (1) year. 

Users can visit the Huawei Customer Service Centre at:

Operating Hours: 11:00am to 8:00pm Daily

Service Hotline: 800-852-6666 (Toll Free) 9:00am to 9:00pm
Daily

Honor is a leading smartphone e-brand under the Huawei
Group. In line with its slogan, “For the Brave”, the brand was created to meet
the needs of digital natives through internet-optimized products that offer
superior user experiences, inspire action, foster creativity and empower the
young to achieve their dreams. In doing this, Honor has set itself apart by
showcasing its own bravery to do things differently and to take the steps
needed to usher in the latest technologies and innovations for its customers.

For more information, visit http://www.hihonor.com/sg or
any of the following social media sites:

https://www.facebook.com/HonorSingapore/

https://www.instagram.com/honorsingapore/

Raduga is a premier mobility solutions distributor
headquartered in Singapore, providing a truly endto-end mobile phone
distribution solution for brand principals, wholesalers and retailers globally.
In Singapore, Raduga is committed to delivering the latest mobile technology at
unbeatable value to end consumers.

For more information about Raduga, please visit:
www.raduga.com.sg  

For media enquiries, please contact:

Noelle Lim +65 8799 0288

marketing5@raduga.com.sg

*Product pictures and contents on the foregoing pages are
provided for reference only. Actual product features and specifications
(including but not limited to appearance, color, and size), as well as actual
display contents (including but not limited to backgrounds, UI, and icons) may
vary.

**All data in the foregoing pages are theoretical values
obtained by HUAWEI internal laboratories through tests carried out under
particular conditions. Actual data may vary owing to differences in individual
products, software versions, application conditions, and environmental factors.
All data is subject to actual usage.

***Due to real-time changes involving product batches,
production and supply factors, in order to provide accurate product
information, specifications, and features, HUAWEI may make real-time
adjustments to text descriptions and images in the foregoing information pages,
so that they match the product performance, specifications, indexes, and
components of the actual product. Product information is subject to such
changes and adjustments without notice.

             

Body                    Dimensions
                 157 x 75 x 7 mm

                                     Weight
                        172g  

                                     Design
                        Front glass,
aluminium body

                                     SIM
                             Hybrid Dual
SIM (Nano-SIM, dual stand-by)

Memory RAM 6GB ROM            128GB

                                     Card
Slot                      MicroSD, up to
256GB (using SIM2 slot)

Front Camera      Primary                        13MP
sensor (f/2.0)

                                     Features
                      Bokeh effect in
portrait mode (AI-powered software)

         

Power                  Battery
                        Non-removable
Li-Po 3,750 mAh Battery

                                                                         Fast
battery charging 5V/4.5A (58% in 30 min)

                                     Stand-by
                     Up to 528 hours

                                     Talk
Time                     Up to 23 hours

Body                    Dimensions
                 156.5 x 75.3 x 7.6 mm

                                     Weight
                        165g

                                     Design
                        Front glass,
aluminium body

                                     SIM
                             Hybrid Dual
SIM (Nano-SIM, dual stand-by)

Memory RAM 4GB ROM            64GB

                                     Card
Slot                      MicroSD, up to
256GB (using SIM2 slot)

Front Camera      Primary                        8MP
sensor (f/2.0)

                                     Features
                      Gesture Control,
Portrait Selfie

Power                  Battery
                        Non-removable
Li-Po 3,340 mAh Battery

                                     Stand-by
                     Up to 647 hours

                                     Talk
Time                     Up to 21 hours

Body                    Dimensions
                 151 x 71.9 x 7.6 mm

                                     Weight
                        149g

                                     Design
                        Dual 2.5D glass,
Mirror-like effect

                                     SIM
                             Hybrid Dual
SIM (Nano-SIM, dual stand-by)

Memory RAM 3GB ROM            32GB

                                     Card
Slot                      MicroSD, up to
256GB (using SIM2 slot)

Front Camera      Primary                        Dual
13MP + 2MP sensor (f/2.0)

                                     Features
                      Gender Beauty Mode,
Portrait Mode 2.0

Power                  Battery
                        Non-removable
Li-Po 3,000 mAh Battery

                                     Stand-by
                     Up to 576 hours

                                     Talk
Time                     Up to 20 hours