OPPO Research Institute targets profound new developments in mobile technology

OPPO Research Institute targets profound
new developments in mobile technology

April 6, 2018, Shenzhen,
China –
OPPO, the camera phone brand enjoyed by young consumers around the world,
announced today that the OPPO Research Institute is officially open. As well as
its technology innovation capabilities, the Institute will focus on technology
pre-research, innovating on user’s needs and aims to be at the frontier of
industry insights.

Based in Shenzhen, OPPO
has created research centers in Beijing, Shanghai, Shenzhen, Dongguan, Japan
(Yokohama), and the US (Silicon Valley), which will produce cutting-edge
research work in software, hardware, and mobile standards.

Also, OPPO Research
Institute announced a partnership with Stanford Artificial Intelligence
Laboratory, establishing the OPPO-Stanford Collaboration Lab to explore
Artificial Intelligence front end technologies and application. Aside from AI,
OPPO is cooperating on 5G with New York University, Beijing Technology
University, Beijing University of Posts and Telecommunications, and China
Academy of Information and Communications Technology (CAICT) Standards Research
Institute.

OPPO Research Institute
Global Layout

Tony Chen, OPPO CEO,
said: “OPPO Research Institute is the new investment for our future beyond the
existing R&D system. With its various affiliated research centers, and our
flexible and dedicated research and cooperation with external partners, OPPO
will further improve its innovation capabilities. We strive for taking the lead
in the development and application of AI, 5G, and other technologies so that we
can continue to offer the perfect products combining art and technology. Our
goal is always to satisfy and surpass users’ needs.”

Furthermore, the OPPO
Research Institute in Shenzhen officially opened on March 29 and revealed its
overall structure as well as future research directions. Tony Chen, OPPO CEO,
Mac Zeng, OPPO senior VP, Levin Liu, President of the Institute, and other
executives attended and addressed the ceremony.

OPPO CEO Tony Chen
Attends the Ceremony for the Establishment Ceremony of OPPO Research Institute

“The foundation of the
OPPO Research Institute demonstrates the company’s persistence and continuous
input for technology R&D,” said Levin Liu, the head of OPPO Research
Institute, continuing “The research institute will focus on software, hardware,
and standards, centering on 5G, AI, image processing, new materials and other
new technologies, to carry out front end research, so as to build technology
foundation to improve the competitiveness of the products in the future. ”

Liu also mentioned that
after the establishment of OPPO Research Institute, further improvements
regarding structure building and talent of the institute would be ongoing. OPPO
will recruit practical-oriented talents with forward-looking vision and
academic backgrounds around the globe while maintaining close communication and
cooperation with social research institutes and universities around the world.

OPPO CEO Tony Chen
Awards the OPPO Research Institute Plaque to President Levin Liu

After years of
consistent progress, OPPO is continuing improving its overall R&D
capabilities. With technologies such as VOOC flash charge and AI smart
photography, OPPO is now at the global forefront of fast charging, photography,
and other core mobile technology. In the future, with “users’ needs” and “key
technologies” as driving forces, OPPO Research Institute will help to realize
further advanced innovation and transform small breakthroughs to profound new
developments in mobile technology.

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About OPPO

OPPO is a camera phone
brand enjoyed by young people around the world. 

For the last 10 years,
OPPO has been focusing on manufacturing camera phones, while innovating mobile
photography technology breakthroughs. OPPO started the era of Selfie beautification,
and was the first brand to launch smartphones with 5MP and 16MP front
cameras.  OPPO was also the first brand to introduce the motorized
rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the
smartphone industry.

In 2017, OPPO was ranked
as the number 4 smartphone brand globally, according to IDC. And today, OPPO
provides excellent smartphone photography experience to more and more young
people around the world.