LG TO INTRODUCE OWN SMARTPHONE AI AT MWC 2018

LG
TO INTRODUCE OWN SMARTPHONE AI AT MWC 2018

New AI
Functionalities Aligned
Closely with

Needs and Usage Behavior of
Today’s Consumers

SEOUL,
Feb. 13, 2018
— LG Electronics (LG) will introduce the first of a suite of AI technologies
for its smartphones at this year’s Mobile World Congress in Barcelona, Spain.
The new technology will be featured in the 2018 version of the LG V30, LG’s
most advanced flagship smartphone to date.

LG
spent more than a year researching how AI should be implemented in smartphones,
long before announcing LG ThinQ at CES 2018. This research focused primarily on
making AI-based solutions with the objective to deliver a unique and more
intuitive user experience, focusing on the camera and voice recognition. The
result is a suite of AI technologies that is aligned closely with the needs and
usage behavior of today’s users.

Vision
AI: Next Generation Image Recognition

On
top of an already impressive list of camera features that include dual lenses,
wide-angle low-distortion lenses, and the all-glass Crystal Clear Lens, Vision
AI makes the camera of the LG V30 even smarter and easier to use.

Vision
AI automatically analyzes objects and recommends the best shooting mode from
among eight modes: portrait, food, pet, landscape, city, flower, sunrise, and
sunset. The angle of view, color, reflections, backlighting, and saturation
levels are all taken into consideration as the phone analyzes images in its
database to determine what the camera is focusing on in order to recommend the
best setting. For example, pointing
the camera at a plate of pasta will result in food mode being invoked,
resulting in warmer colors and heightened sharpening for the most appetizing
shot possible.

LG
collaborated with a partner in image recognition to analyze over a 100 million
images in order to develop the phone’s image recognition algorithms. Over one
thousand unique image categories were created for more accurate image analysis,
resulting in better shooting mode recommendations.

Another
feature of Vision AI provides shopping advice through smart image recognition. By
simply pointing the camera at an object, LG’s Vision AI can automatically scan
QR codes, initiate an image search or provide shopping options including where
to purchase the item for the lowest price and other similar products that the
customer might find of interest.

A new
low-light shooting mode automatically brightens images in dim environments by a
factor of two. Instead of conventional methods of measuring external light
levels, Vision AI instead measures the brightness of the actual image that will
be recorded, resulting in brightness levels that are adjusted much more
accurately.

Voice
AI: LG-Exclusive Voice Commands

Another
new feature is Voice AI that allows users to run apps and change settings
through voice commands alone. Working alongside Google Assistant, the 32 LG-exclusive Voice AI
commands – up from 23 commands in 2017 – Voice AI eliminates the need to search
through menu options and allows for direct selection of specific functions.

LG
Exclusive Voice Commands for Google Assistant

Upgrading and Expanding Smartphone AI

LG’s
strategy for smartphones is to continue
expanding its AI capabilities while also refining existing features to make
them more convenient to use. Certain AI features will not be limited to new LG
models only, but also to existing LG smartphones via over-the-air updates,
taking into consideration various hardware specifications and stability of LG
smartphone models for maximum user experience.

“As
we communicated last month at CES, the future for LG lies in AI, not just
hardware specs and processing speeds,” said Ha Jeung-uk, senior vice president
and business unit leader for LG Electronics Mobile Communications Company. “Creating
smarter smartphones will be our focus going forward and we are confident that consumers will
appreciate the advanced user experience with the enhanced V30
that many have been asking and waiting for.”

Attendees
of MWC 2018 are encouraged to visit LG’s booth in Hall 3 of Fira Gran Via from
February 26 until March 1 for more information.

# # #

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and
technology innovator in consumer electronics, mobile communications and home
appliances, employing 77,000 people working in 125 locations around the world.
With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises
four business units ― Home Appliance & Air Solutions, Mobile Communications,
Home Entertainment and Vehicle Components ― and is one of the world’s leading
producers of flat panel TVs, mobile devices, air conditioners, washing machines
and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year.
For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG
Electronics Mobile Communications Company

The LG Electronics Mobile Communications
Company is a global leader and trend setter in the mobile and wearable industry
with breakthrough technologies and innovative designs. By continually
developing highly competitive core technologies in the areas of display, camera
optics, audio and battery. LG creates handsets and wearables that fit the
lifestyles of a wide range of consumers all over the world. LG is seeking to
provide a mobile experience that extends beyond the scope of traditional
smartphones. For more information, visit www.LG.com.

About LG
Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore)
is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market
leader of the Korean electronics industry. LG Electronics Singapore operates
three business units – Home Entertainment, Mobile Communications and Home
Appliance & Air Solution. In recognition of its vision to enrich people’s
life with smart technologies and innovative design, LG Electronics Singapore
has been recognized with prominent local and international accolades, such as
the CNET Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech
Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please
visit www.lg.com/sg.