IMPROVING CUSTOMER TRUST AND ENHANCING CORE TECHNOLOGIES KEY TO LG’S MOBILE STRATEGY

BARCELONA, Feb. 27, 2018 — At Mobile World Congress (MWC) in
Barcelona, the new head of LG Electronics’ mobile business, spoke about the
importance of meeting consumers’ real needs by improving trust in the LG brand
and focusing on core technologies. High-end interim products based on
successful premium devices such as V30S
ThinQ will play an important role toward
that goal, according to LG Mobile Communications Company president Hwang
Jeong-hwan.

“The
majority smartphone customers today desire a great user experience that
thoughtfully reflects how they work and play,” said Mr. Hwang. “LG customers expect
our phones to excel in four core technologies which we call the ‘ABCD’ of
killer features – audio, battery, camera and display. We will prioritize
these features not only in our new flagship products but also in our interim
products starting with the LG V30S ThinQ which we are showing here in Barcelona.”

Leveraging
its proven and well-received smartphone platforms with incremental software and
aesthetic upgrades will deliver a longer and more satisfying ownership
experience for existing customers. Thoughtful
features and unique color options that make LG devices stand out from the
competition will attract consideration from new customers while enhanced
product build quality and after-sales service like the continuous AI suite updates will
give consumers even more reason to consider LG when shopping for a new
smartphone.

Great audio,
one of the most frequently overlooked features in high-end smartphones, is one
of the key reasons consumers choose LG phones. LG’s advanced Hi-Fi Quad DAC technology
will continue to be enhanced and developed in future devices and developing
better battery technologies in partnership with industry leader LG Chem will be
a top priority. LG smartphone cameras will not only lead the industry in
innovation with better lenses and improved low light performance, they will get
smarter with the addition of artificial intelligence to take much of the
guesswork out of capturing that perfect shot. And already a world-leader in
consumer electronics displays, both LCD and OLED technologies will see
significant investments in R&D.

“The
smartphone market has evolved significantly over the past decade and the
challenge now is to define our path forward for the next decade,” Mr. Hwang
said. “There are very few companies with the depth of experience and diversity
of product knowledge as LG. We have every intention of growing our mobile
footprint and thriving in this environment with our AI capabilities leading the
way.”

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LG
Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator
in consumer electronics, mobile communications and home appliances, employing 77,000
people working in 125 locations around the world. With 2016 global
sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ―
Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and
Vehicle Components ― and is one of the world’s leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and
information on LG Electronics, please visit
www.LGnewsroom.com.

The LG Electronics Mobile Communications Company is a global leader and
trend setter in the mobile and wearable industry with breakthrough technologies
and innovative designs. By continually developing highly competitive core
technologies in the areas of display, camera optics, audio and battery. LG
creates handsets and wearables that fit the lifestyles of a wide range of
consumers all over the world. LG is seeking to provide a mobile experience that
extends beyond the scope of traditional smartphones. For more information,
visit www.LG.com.

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a
fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of
the Korean electronics industry. LG Electronics Singapore operates three
business units – Home Entertainment, Mobile Communications and Home Appliance
& Air Solution. In recognition of its vision to enrich people’s life with
smart technologies and innovative design, LG Electronics Singapore has been
recognized with prominent local and international accolades, such as the CNET
Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red
Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.