LG LAYS GROUNDWORK FOR TV
OF TOMORROW
OF TOMORROW
WITH THINQ® AND α
(ALPHA) PROCESSOR
(ALPHA) PROCESSOR
Already Delivering Category-Leading OLED TV and Impressive
SUPER UHD TV,
SUPER UHD TV,
LG Focuses on the Brains Behind the Display
SEOUL, Jan. 3, 2018 — At CES 2018, LG Electronics (LG) will
raise the home entertainment experience to another level with the introduction
of ThinQ® artificial intelligence (AI) and an
advanced image processor in its newest OLED and SUPER UHD TVs. ThinQ allows the
implementation of hundreds of voice requests utilizing the company’s own open smart
platform as well as third-party AI services.
raise the home entertainment experience to another level with the introduction
of ThinQ® artificial intelligence (AI) and an
advanced image processor in its newest OLED and SUPER UHD TVs. ThinQ allows the
implementation of hundreds of voice requests utilizing the company’s own open smart
platform as well as third-party AI services.
With
AI functionality embedded in their TVs, LG customers can speak directly into
the remote control to enjoy all the convenient features of today’s advanced voice
assistant technology. LG’s ThinQ TVs also function as
smart home hubs, offering access to other smart home products such as robotic vacuum
cleaners, air conditioners, air purifiers, smart lights, smart speakers and many
other devices that can connect to the TV via Wi-Fi or Bluetooth.
AI functionality embedded in their TVs, LG customers can speak directly into
the remote control to enjoy all the convenient features of today’s advanced voice
assistant technology. LG’s ThinQ TVs also function as
smart home hubs, offering access to other smart home products such as robotic vacuum
cleaners, air conditioners, air purifiers, smart lights, smart speakers and many
other devices that can connect to the TV via Wi-Fi or Bluetooth.
And
with LG’s newest α (Alpha) 9 processor powering the company’s
market-leading OLED TVs, viewers will experience further improvements in what
many already consider to be the best TV picture quality. LG Nano CellTM
SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide
deeper blacks and enhanced colors, as well as nuanced shadow details for life-like
images.
with LG’s newest α (Alpha) 9 processor powering the company’s
market-leading OLED TVs, viewers will experience further improvements in what
many already consider to be the best TV picture quality. LG Nano CellTM
SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide
deeper blacks and enhanced colors, as well as nuanced shadow details for life-like
images.
Transforming
Modern Lifestyle Through Intelligence
Modern Lifestyle Through Intelligence
LG’s
ThinQ offers an enhanced interactive experience in the company’s newest smart
TV lineup, including OLED and SUPER UHD TV models by employing Natural Language
Processing (NLP) to deliver intelligent voice-activated control and connectivity
based on LG’s own deep learning technology, DeepThinQ. With a dramatically streamlined
setup process, viewers can easily and quickly connect to gaming consoles and external
soundbars. Users can search for information, images or videos featuring
specific content by making a verbal request through the TV’s remote control such
as “show me all the movies this actor has starred in” or “show me yoga videos”.
ThinQ offers an enhanced interactive experience in the company’s newest smart
TV lineup, including OLED and SUPER UHD TV models by employing Natural Language
Processing (NLP) to deliver intelligent voice-activated control and connectivity
based on LG’s own deep learning technology, DeepThinQ. With a dramatically streamlined
setup process, viewers can easily and quickly connect to gaming consoles and external
soundbars. Users can search for information, images or videos featuring
specific content by making a verbal request through the TV’s remote control such
as “show me all the movies this actor has starred in” or “show me yoga videos”.
LG
TVs with ThinQ AI supports services based on Electronic Program Guide (EPG) to deliver
information in real time or change to a channel that offers the content requested.
Instruct the TV to “search for the soundtrack of this movie” or “turn off the TV
when this program is over” without repeating the name of the program or
entering a specific time.
TVs with ThinQ AI supports services based on Electronic Program Guide (EPG) to deliver
information in real time or change to a channel that offers the content requested.
Instruct the TV to “search for the soundtrack of this movie” or “turn off the TV
when this program is over” without repeating the name of the program or
entering a specific time.
Picture Quality Close to Perfection
LG’s newest α (Alpha) 9 intelligent processor provides true-to-life
images with incredibly rich colors, sharpness and depth for more realism. A
core innovative element of the α (Alpha)
9 is the four-step
process of noise reduction, which boasts twice as many steps compared to
conventional techniques. This algorithm allows for greater finesse in noise
reduction, improving the clarity of images affected by distracting artifacts
and enabling more effective rendering of smooth gradations.
images with incredibly rich colors, sharpness and depth for more realism. A
core innovative element of the α (Alpha)
9 is the four-step
process of noise reduction, which boasts twice as many steps compared to
conventional techniques. This algorithm allows for greater finesse in noise
reduction, improving the clarity of images affected by distracting artifacts
and enabling more effective rendering of smooth gradations.
The processor also improves color performance,
thanks to the advanced mapping
capabilities make colors look closer than ever to the original content. The improved
color correction algorithm allows for more natural colors by expanding the
reference color coordinates seven-fold compared to before. α (Alpha) 9 is designed to support high frame
rate (HFR) for producing smoother and clearer motion images at 120 frames per
second for better rendering of fast-action content such as sports and action
movies. As a result of the new image processor, 2018 LG OLED TVs can display any
content at maximum quality for a truly spectacular viewing experience.
thanks to the advanced mapping
capabilities make colors look closer than ever to the original content. The improved
color correction algorithm allows for more natural colors by expanding the
reference color coordinates seven-fold compared to before. α (Alpha) 9 is designed to support high frame
rate (HFR) for producing smoother and clearer motion images at 120 frames per
second for better rendering of fast-action content such as sports and action
movies. As a result of the new image processor, 2018 LG OLED TVs can display any
content at maximum quality for a truly spectacular viewing experience.
Maximizing Nano Cell
with FALD Backlight and α (Alpha) 7
with FALD Backlight and α (Alpha) 7
In 2017, LG made
a significant achievement toward its highly ambitious vision for producing the ultimate
LCD TV picture through its Nano Cell SUPER UHD TVs. By combining Nano Cell,
FALD backlighting and the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TV offers
a host of technological advantages including deeper blacks, enhanced image
rendering, improved shadow details and accurate color from wide viewing angles.
a significant achievement toward its highly ambitious vision for producing the ultimate
LCD TV picture through its Nano Cell SUPER UHD TVs. By combining Nano Cell,
FALD backlighting and the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TV offers
a host of technological advantages including deeper blacks, enhanced image
rendering, improved shadow details and accurate color from wide viewing angles.
This
year’s SUPER UHD TV with FALD allows for denser backlighting zones throughout the
display, contrary to edge-lighting where backlights are positioned on the edges
behind the TV panel. LG’s technology improves black levels and picture
dimensions by independent control of LED light zones, improving shadow details
and reducing light bleeding resulting in enhanced contrast and superb picture
quality.
year’s SUPER UHD TV with FALD allows for denser backlighting zones throughout the
display, contrary to edge-lighting where backlights are positioned on the edges
behind the TV panel. LG’s technology improves black levels and picture
dimensions by independent control of LED light zones, improving shadow details
and reducing light bleeding resulting in enhanced contrast and superb picture
quality.
Best Possible 4K Cinema HDR Experience
2018
OLED and SUPER UHD TVs from LG feature 4K
Cinema HDR, which introduces a truly cinematic experience to the home,
regardless of the format. LG’s 2018 OLED and SUPER UHD TVs add support for
Advanced HDR by Technicolor, building on a legacy of supporting most major HDR
formats, from the superior viewing experience of Dolby VisionTM to HDR10
and HLG (Hybrid Log-Gamma). LG’s 2018 OLED and SUPER UHD TVs process HDR images
dynamically frame by frame using LG’s proprietary algorithm, Enhanced Dynamic
Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based
surround sound for the best audio-visual experience possible.
OLED and SUPER UHD TVs from LG feature 4K
Cinema HDR, which introduces a truly cinematic experience to the home,
regardless of the format. LG’s 2018 OLED and SUPER UHD TVs add support for
Advanced HDR by Technicolor, building on a legacy of supporting most major HDR
formats, from the superior viewing experience of Dolby VisionTM to HDR10
and HLG (Hybrid Log-Gamma). LG’s 2018 OLED and SUPER UHD TVs process HDR images
dynamically frame by frame using LG’s proprietary algorithm, Enhanced Dynamic
Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based
surround sound for the best audio-visual experience possible.
“LG is continually seeking to innovate in home
entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a
TV viewing experience that is unrivaled in the industry,” said Brian Kwon, president of LG’s Home
Entertainment Company. “At LG, our interest is in improving user lifestyles and
convenience, which our 2018 TVs amply deliver.”
entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a
TV viewing experience that is unrivaled in the industry,” said Brian Kwon, president of LG’s Home
Entertainment Company. “At LG, our interest is in improving user lifestyles and
convenience, which our 2018 TVs amply deliver.”
Visitors to CES can experience LG’s TVs of the
future for themselves at booth #11100 in Central Hall of the Las Vegas
Convention Center.
future for themselves at booth #11100 in Central Hall of the Las Vegas
Convention Center.
# # #
About
LG Electronics, Inc.
LG Electronics, Inc.
LG Electronics,
Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer
electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises
four business units ― Home Appliance & Air Solutions, Mobile
Communications, Home Entertainment and
Vehicle Components ― and is one of the world’s leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and
information on LG Electronics, please visit
www.LGnewsroom.com.
Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer
electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises
four business units ― Home Appliance & Air Solutions, Mobile
Communications, Home Entertainment and
Vehicle Components ― and is one of the world’s leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and
information on LG Electronics, please visit
www.LGnewsroom.com.
About LG
Electronics Home Entertainment Company
Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a
global leader in television, audio video systems, monitors, projectors,
personal computers, digital signage and commercial displays. The company opened
a new era of innovation in the TV market, creating pioneering technologies like
OLED TV and implementing an intuitive webOS operating system to allow customers
to experience the full benefits of smart TV technology. LG is committed to
improving customers’ lives with innovative home entertainment products led by
its award-winning 4K OLED TVs and SUPER UHD TVs featuring Nano Cell™ display
technology. For more information, visit www.LG.com.
global leader in television, audio video systems, monitors, projectors,
personal computers, digital signage and commercial displays. The company opened
a new era of innovation in the TV market, creating pioneering technologies like
OLED TV and implementing an intuitive webOS operating system to allow customers
to experience the full benefits of smart TV technology. LG is committed to
improving customers’ lives with innovative home entertainment products led by
its award-winning 4K OLED TVs and SUPER UHD TVs featuring Nano Cell™ display
technology. For more information, visit www.LG.com.
About
LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a
fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of
the Korean electronics industry. LG Electronics Singapore operates three
business units – Home Entertainment, Mobile Communications and Home Appliance
& Air Solution. In recognition of its vision to enrich people’s life with
smart technologies and innovative design, LG Electronics Singapore has been
recognized with prominent local and international accolades, such as the CNET
Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red
Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.
fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of
the Korean electronics industry. LG Electronics Singapore operates three
business units – Home Entertainment, Mobile Communications and Home Appliance
& Air Solution. In recognition of its vision to enrich people’s life with
smart technologies and innovative design, LG Electronics Singapore has been
recognized with prominent local and international accolades, such as the CNET
Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red
Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.
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