UPGRADE YOUR TECH: SINGAPORE’S IT LIFESTYLE DIGITAL PLAYGROUND RETURNS FOR 29th EDITION

UPGRADE YOUR TECH:

SINGAPORE’S IT LIFESTYLE DIGITAL PLAYGROUND

RETURNS FOR 29th EDITION

Singapore, 4 October 2017 – The eagerly anticipated return of SITEX, Singapore’s only consumer
lifestyle IT, is back for a staggering 29th edition this November. With brand
new zones, fresh concepts and sensorial immersion features, visitors will
experience fresh insights and in-depth learning of technology application into
everyday lives.

Organised by SingEx Exhibitions in
partnership with the Singapore Infocomm Technology Federation (SiTF), SITEX
2017 will be held from 23 -26 November 2017 at Singapore EXPO Hall 7 – 8.

SITEX-ON-THE-GO: DRIVE-THROUGH (4 – 5 NOVEMBER 2017)

As part of the lead-up to the main
SITEX event, island-wide roadshows will be conducted through a newly launched
brand:  SITEX On-The-Go!. SITEX
On-The-Go! consists of TechOut and Drive-Through, two new experiential outreach
platforms designed to bring SITEX closer to the local tech community. TechOut
was recently conducted at JTC Launchpad @ One North, and attracted more than
1,000 participants.

Drive-Through, slated for 4 – 5
November 2017, will see Singapore EXPO come alive through the gathering of
automotive car technology enthusiasts in Singapore. The outreach involves
collaborative partnerships with car clubs such as Modsters and car decal partners
such as WrapStyle. A convoy of 20 cars will be deployed in a drive-through
exercise through Singapore’s iconic tourism spots, starting from the Science
Centre to Sentosa, Orchard Road and its end point at Singapore EXPO. Singapore
EXPO will then play host to an al-fresco exhibition where the latest in in-car
technology such as Thinkware dash cameras will be on show. There will also be
attractive prizes up for grabs in various Drive-Through contests organised on
social media and on-site.

SITEX AUDIO ROOM: FOR THE AUDIOPHILE IN EVERY ONE OF US

A fresh concept like no other
consumer IT show today, the audio room blends the audiophile enthusiast with
the excitement that latest advancement in audio technology brings, together
with innovative lifestyle elements. Visitors can look forward to an immersive
consumer electronics lifestyle experience where specialty F&B elements integrates
with audio experiential offerings. In addition to live stage performances from
acoustics and ensembles to live bands and Electronic Music, opportunities for
“ears-on” demos of equipment on display will be available.

SITEX INNOVATION TOWN: FROM ALLEY TO TOWN

Growing from strength to strength,
the SiTF Innovation Alley, which features the best in start-up technology, has since
grown into a full-fledged town since its inception in 2015. This year, expect
to see innovative solutions that include InsurTech, Augmented Reality for
interior designing, health & wellness (using DNA) and more!

SITEX GAMING ZONE: SONY

The SITEX gaming zone is brought to
you this year by MyTradeInPartner exclusively featuring Sony products. Featuring the latest
showcase in the console gaming, VR gaming/equipment and mobile gaming realms, there
will be plenty to look forward to in the area of gaming technology.

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For more
information and updates about SITEX 2017, please visit the official website at http://www.sitex.com.sg/ or the social media pages.

SITEX ON SOCIAL MEDIA

Official
SITEX Facebook:

https://www.facebook.com/SITEXYourDigitalPlayground/

Official YouTube Channel: https://www.youtube.com/channel/UCHoQtccuZqFxKOvXq8VxL7A

Official
Instagram:

https://www.instagram.com/sitex2017/