Cloudera Enables Globe Telecom to Manage
Mobile Data Growth and Boost Customer Experience with Machine Learning
Mobile Data Growth and Boost Customer Experience with Machine Learning
Leading telecommunications service provider
achieves 360-degree customer view; improves real-time marketing campaigns to 60
million customers
achieves 360-degree customer view; improves real-time marketing campaigns to 60
million customers
SINGAPORE, September 12, 2017 – Cloudera, Inc. (NYSE:
CLDR), the modern platform for machine learning and analytics optimized for the
cloud, announced that Globe Telecom has used the Cloudera platform to
successfully enhance customer experience and deliver real-time targeted
marketing campaigns and offers to its 60 million customers. Globe Telecom, a
leading provider of telecommunication services in the Philippines, is using
machine learning with Cloudera to enrich customer experiences across channels
and deliver targeted and optimized products and services, while maintaining
compliance with the latest industry data regulations.
CLDR), the modern platform for machine learning and analytics optimized for the
cloud, announced that Globe Telecom has used the Cloudera platform to
successfully enhance customer experience and deliver real-time targeted
marketing campaigns and offers to its 60 million customers. Globe Telecom, a
leading provider of telecommunication services in the Philippines, is using
machine learning with Cloudera to enrich customer experiences across channels
and deliver targeted and optimized products and services, while maintaining
compliance with the latest industry data regulations.
As expanding numbers
of consumers adopt a digital lifestyle, telecommunications companies like Globe
Telecom are looking to manage the increased volume of data with technologies
like the Internet of Things (IoT) to glean real-time insights of consumer
behavior.
of consumers adopt a digital lifestyle, telecommunications companies like Globe
Telecom are looking to manage the increased volume of data with technologies
like the Internet of Things (IoT) to glean real-time insights of consumer
behavior.
Globe Telecom’s mobile
data traffic grew 85 percent from 151 petabytes (PB) in 2016 to 280 PB this
year and mobile data is a growing and significant contributor to total mobile
revenues for the first half of 2017 versus the similar period a year ago,
according to Globe’s quarterly results announcement.
data traffic grew 85 percent from 151 petabytes (PB) in 2016 to 280 PB this
year and mobile data is a growing and significant contributor to total mobile
revenues for the first half of 2017 versus the similar period a year ago,
according to Globe’s quarterly results announcement.
“To sustain our
growth, we are always looking for ways to improve customer experiences across
our channels and touchpoints. Our ability to strategically manage and monetize
information about our customers will enable us to deliver value-added products
and further differentiate ourselves in today’s competitive business landscape,”
said Gil Genio, Chief Technology and Information Officer at Globe
Telecom.
growth, we are always looking for ways to improve customer experiences across
our channels and touchpoints. Our ability to strategically manage and monetize
information about our customers will enable us to deliver value-added products
and further differentiate ourselves in today’s competitive business landscape,”
said Gil Genio, Chief Technology and Information Officer at Globe
Telecom.
With Cloudera
Enterprise now at the core of Globe Telecom’s data management architecture, the
increasing volumes of data are ingested from different sources and channels
into a centralized data hub and made available to all employees across the
organization with full fidelity and security.
Enterprise now at the core of Globe Telecom’s data management architecture, the
increasing volumes of data are ingested from different sources and channels
into a centralized data hub and made available to all employees across the
organization with full fidelity and security.
“Telecommunications
companies are known for the large amount of consumer data they collect daily,
but are challenged to manage and use the data effectively,” said Mark Micallef,
regional vice president, Asia Pacific and Japan at Cloudera. “Cloudera’s
platform scales to today’s and future data volumes and delivers machine
learning and advanced analytics techniques to become data and insight driven.
Globe Telecom can now use data to gain valuable insights, make accurate
business decisions faster and deliver targeted marketing campaigns and offers
to enhance their customer’s experience.”
companies are known for the large amount of consumer data they collect daily,
but are challenged to manage and use the data effectively,” said Mark Micallef,
regional vice president, Asia Pacific and Japan at Cloudera. “Cloudera’s
platform scales to today’s and future data volumes and delivers machine
learning and advanced analytics techniques to become data and insight driven.
Globe Telecom can now use data to gain valuable insights, make accurate
business decisions faster and deliver targeted marketing campaigns and offers
to enhance their customer’s experience.”
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About Globe
Telecommunications
Telecommunications
Globe Telecom is the
leading full service telecommunications company in the Philippines, serving the
needs of consumers and businesses across an entire suite of products and
services including mobile, fixed, broadband, data connections, internet and
managed services. Its principals are Ayala Corporation and Singtel who are acknowledged
industry leaders in the country and in the region. For more information,
visit globe.com.ph. Follow us on Twitter: twitter.com/talk2Globe and
Facebook: facebook.com/GlobePH.
leading full service telecommunications company in the Philippines, serving the
needs of consumers and businesses across an entire suite of products and
services including mobile, fixed, broadband, data connections, internet and
managed services. Its principals are Ayala Corporation and Singtel who are acknowledged
industry leaders in the country and in the region. For more information,
visit globe.com.ph. Follow us on Twitter: twitter.com/talk2Globe and
Facebook: facebook.com/GlobePH.
About Cloudera
At Cloudera, we
believe that data can make what is impossible today, possible tomorrow. We
empower people to transform complex data into clear and actionable insights. We
are the modern platform for machine learning and analytics optimized for the
cloud. The world’s largest enterprises trust Cloudera to help solve their most
challenging business problems. Learn more atcloudera.com.
believe that data can make what is impossible today, possible tomorrow. We
empower people to transform complex data into clear and actionable insights. We
are the modern platform for machine learning and analytics optimized for the
cloud. The world’s largest enterprises trust Cloudera to help solve their most
challenging business problems. Learn more atcloudera.com.
About Cloudera: cloudera.com/more/about.html
Follow us on
Twitter: twitter.com/cloudera
Twitter: twitter.com/cloudera
Visit us on
Facebook: facebook.com/cloudera
Facebook: facebook.com/cloudera
Join the Cloudera
Community: community.cloudera.com
Community: community.cloudera.com
Read about our customers’
successes: cloudera.com/more/customers.html
successes: cloudera.com/more/customers.html
Cloudera, Hue and associated marks are
trademarks or registered trademarks of Cloudera Inc. All other company and
product names may be trademarks of their respective owners.
trademarks or registered trademarks of Cloudera Inc. All other company and
product names may be trademarks of their respective owners.
This press release
contains forward-looking statements including, among other things, statements
regarding the expected performance and benefits of Cloudera’s offerings. The
words “believe,” “may,” “will,” “plan,”
“expect,” and similar expressions are intended to identify
forward-looking statements. These forward-looking statements are subject to
risks, uncertainties, and assumptions. If the risks materialize or assumptions
prove incorrect, actual results could differ materially from the results
implied by these forward-looking statements. Risks include, but are not limited
to, risks described in our filings with the Securities and Exchange Commission
(SEC), including our Form S-1 Registration Statement, and our future reports
that we may file with the SEC from time to time, which could cause actual
results to vary from expectations. Cloudera assumes no obligation to, and does
not currently intend to, update any such forward-looking statements after the
date of this release.
contains forward-looking statements including, among other things, statements
regarding the expected performance and benefits of Cloudera’s offerings. The
words “believe,” “may,” “will,” “plan,”
“expect,” and similar expressions are intended to identify
forward-looking statements. These forward-looking statements are subject to
risks, uncertainties, and assumptions. If the risks materialize or assumptions
prove incorrect, actual results could differ materially from the results
implied by these forward-looking statements. Risks include, but are not limited
to, risks described in our filings with the Securities and Exchange Commission
(SEC), including our Form S-1 Registration Statement, and our future reports
that we may file with the SEC from time to time, which could cause actual
results to vary from expectations. Cloudera assumes no obligation to, and does
not currently intend to, update any such forward-looking statements after the
date of this release.
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