NEXT MAJOR SMARTPHONE FROM LG TO FEATURE FIRST-EVER OLED FULLVISION DISPLAY

SEOUL, August 3, 2017 — The next flagship smartphone from
LG Electronics (LG) will be the first ever device to feature a plastic OLED FullVision
display, consistent with the company’s smartphone display strategy that started
with the LG G6 and continues with the LG Q6. As LG’s first OLED smartphone since
the LG G Flex 2 in 2015, the shift marks a move by LG to extend its OLED
leadership from the premium TV sector into the premium smartphone space. Beyond
their slim profile and excellent visuals, OLED displays in smartphones are
ideal for VR applications, one of the key growth areas in the smartphone industry.

“Expertise in OLED has long been a core competency of LG, and the
technology has always been seen as a potential value-add for smartphones,” said
Juno Cho, president of LG Electronics Mobile Communications Company. “With competition
in the global smartphone space fiercer now than ever, we felt that this was the
right time to reintroduce OLED displays in our mobile products.”

With
consumers seeking bigger displays but eschewing larger phones that are
uncomfortable to hold in one hand, LG’s FullVision display is a key contributor
in the trend toward minimized bezels in smartphones. OLED was simply the next
evolution for FullVision displays, delivering incredible quality, vividness and
clarity to smartphone visuals. At six inches, the OLED FullVision display will be LG’s
largest in four years while the actual body will be smaller than last year’s LG
V20. As the upper and lower bezels have been reduced by 20 and 50 percent when
compared to the V20, the LG logo has been moved from the bottom of the display to
the back of the phone to maximize viewable screen space.

The FullVision display’s immersive and expansive visual experience is enhanced
on the 4.15 million pixels of the QHD+ (1440 x 2880) OLED screen. Superb image
quality is achieved via emissive OLED technology which reproduces perfect black
and colors with greater accuracy across a wider color spectrum. By implementing
optimal image algorithms gleaned from years of OLED research and development, visuals
on this OLED display deliver 148 percent of the sRGB 1 color space for digital images and 109 percent of the
DCI-P3 2 color space for digital
cinema. Another intrinsic advantage of OLED technology is operational response
time, which is tens of times faster than LCD. This accelerated response time
effectively eliminates afterimages, an important consideration for action movies
and VR. And with support for HDR10, watching compatible movies and videos on
this display offers a whole new eye-opening experience.

And because
the screen in the upcoming smartphone will be based on plastic OLED technology
– also known as P-OLED – the edges can be curved to allow for a more ergonomic design
and a better feel in the hand. P-OLED is created by placing pixels on a plastic
substrate which is much stronger than a glass base. What’s more, the display is
protected by Corning® Gorilla® Glass 5 that incorporates
shatter-resistant technology. Most importantly, using advanced encapsulation
and pixel-scanning technology, the burn-in problem that has affected OLED
technology in the past has been all but eliminated in the P-OLED technology in LG’s
upcoming device. Encapsulation significantly reduces oxidation of the pixels
and LG’s pixel-scanning technology allows for less energy to be applied to each
pixel, also saving battery power.

# # #

LG Electronics,
Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer
electronics, mobile communications and home appliances, employing 77,000 people
working in 125 locations around the world. With 2016 global sales of USD 47.9
billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance
& Air Solutions, Mobile Communications, Home Entertainment and Vehicle
Components ― and is one of the world’s leading producers of flat panel TVs,
mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and
information on LG Electronics, please visit www.LGnewsroom.com.

The LG Electronics Mobile Communications Company is a global leader and
trend setter in the mobile and wearable industry with breakthrough technologies
and innovative designs. By continually developing highly competitive core
technologies in the areas of display, camera optics, audio and battery. LG
creates handsets and wearables that fit the lifestyles of a wide range of
consumers all over the world. LG is seeking to provide a mobile experience that
extends beyond the scope of traditional smartphones. For more information,
visit www.LG.com.

LG Electronics Singapore Pte Ltd (LG Electronics
Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and
market leader of the Korean electronics industry for over seven decades. LG
Electronics Singapore operates three business units – Home Entertainment, Mobile
Communications and Home Appliance & Air Solution. In recognition of its
vision to enrich people’s life with smart technologies and innovative design,
LG Electronics Singapore has been recognized with prominent local and
international accolades, such as the CNET Asia Editor’s and Readers’ Choice
Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards.
For more information, please visit www.lg.com/sg.