OPPO R11, the World’s First Smartphone with Qualcomm’s Snapdragon 660, is Coming to Singapore

 

June 20, Singapore— OPPO announced today
that the OPPO R11, the world’s first smartphone equipped with Qualcomm SnapdragonTM
660 mobile platform, will be available in Singapore on June 22. Powered by the 14-bit
premium Spectra 160 ISP image processing technology, the dual 20MP cameras, as
well as exceptional portrait-taking functions and capabilities, the OPPO R11 will
be a flagship model and bring enhanced clarity to every shot.

OPPO’s R series of smartphones are known for their
powerful cameras. The previous flagship model, the OPPO R9s, has become the
best-selling Android smartphone and the third best-selling smartphone in the
world, according to Strategy Analytics.

For the new R11
smartphones, OPPO and Qualcomm’s collaboration have achieved two major
milestones in optimizing the flagship image signal processor on the Snapdragon
660 mobile platform, a huge breakthrough in smartphone photography.

Image signal processing (ISP) is a method used to convert an image into digital form while performing some operations on
them, and is regarded as the “brain” when capturing photos or videos. For
the first time, OPPO and Qualcomm have introduced the 14-bit premium Spectra
160 ISP on the Snapdragon 600 series, bringing extra power to advanced camera
capabilities such as smooth optical zoom, fast-autofocus and superior low light
photography to the OPPO R11.

The second major
milestone is that also for the first time, HVX technology will be used on the
Snapdragon 600 series, a co-processing unit that drives high-performance,
low-power image processing. HVX (Hexagon Vector Extensions) supports the quicker,
parallel processing of matrix image data with less power consumption, to
achieve sharper and brighter effects for images captured.

The Snapdragon 660 mobile platform
also has a 20 percent improved performance
compared to the Snapdragon 653.

In creating a brand-new user experience in portrait
photography, OPPO made comprehensive hardware and software enhancements to the
R11. The front-facing camera is upgraded to 20MP, while the rear-facing camera uses
the 16MP wide-angle and 20MP long-focus dual camera unit.

This is not the first time OPPO has collaborated
with other established technology suppliers to develop cutting-edge hardware
for its smartphones. The IMX 398 sensor on the OPPO R9s released last year was
jointly developed by OPPO and Sony. The fact that OPPO can join hands with major
players such as Sony and Qualcomm demonstrates the company’s ability to merge
the technologies of its upstream suppliers with its strength in imaging
technologies.

The OPPO R11 has started selling in China since June
16th, and within 40 minutes, the online sales of R11 broke the first-day online
and offline sales record of the R9s. OPPO expects the R11 to be equally
successful in Singapore, exceeding customers’ expectations and bringing them
joy, fun and one of the best clarity in smartphone photography the market can
offer.

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