HTC Unveils New Flagship Smartphone Made for the
Brilliant U: Meet the HTC U11
Brilliant U: Meet the HTC U11
HTC U11 combines
revolutionary new squeeze interaction with stunning liquid surface design,
intelligent personal audio, amazing cameras, and multiple AI assistants for a
smarter smartphone
revolutionary new squeeze interaction with stunning liquid surface design,
intelligent personal audio, amazing cameras, and multiple AI assistants for a
smarter smartphone
TAIPEI – May 16, 2017 – You affectionately squeeze the hand of the one you
love. A baby intuitively squeezes her mother’s finger. A child squeezes his
teddy bear to feel safe at night. Nothing feels as close, connected and
personal as the sensation of touch or the warmth of an embrace. And no device
is as personal in our lives as our smartphone.
love. A baby intuitively squeezes her mother’s finger. A child squeezes his
teddy bear to feel safe at night. Nothing feels as close, connected and
personal as the sensation of touch or the warmth of an embrace. And no device
is as personal in our lives as our smartphone.
Inspired by the power of touch
and the Brilliant U, HTC today unveiled HTC U11, the world’s first
smartphone with revolutionary new squeeze interaction. Made for “U” with
design, materials, and experiences that reflect your inner drive, passion,
creativity, and individuality, HTC U11 offers the most advanced features ever
in a smartphone, including:
and the Brilliant U, HTC today unveiled HTC U11, the world’s first
smartphone with revolutionary new squeeze interaction. Made for “U” with
design, materials, and experiences that reflect your inner drive, passion,
creativity, and individuality, HTC U11 offers the most advanced features ever
in a smartphone, including:
- HTC
Edge Sense, the next dimension in touch interaction with your phone. - Liquid
Surface, a stunning, unique design that reflects you. - HTC
USonic, our most advanced headset ever built for personal audio, now
including Active Noise Cancellation. - Amazing
cameras with the highest independent rating ever awarded to a smartphone
camera1. - HTC Sense Companion, Google
Assistant, and Amazon Alexa for a smarter, more helpful smartphone2.
All together,
HTC U11 sets a new standard of what you can expect from a smartphone.
HTC U11 sets a new standard of what you can expect from a smartphone.
U touch
- Few things are as natural and intuitive as the sense of touch.
HTC Edge Sense transforms this fundamental sense into a completely new
and revolutionary interaction with your phone. With a simple squeeze, HTC Edge
Sense lets you easily engage with your phone in an unprecedented yet intuitive
way, helping you more naturally enjoy the things you love like taking photos,
opening Facebook, or launching any of your favorite apps. - For example, with HTC Edge Sense, launching your camera has
never been easier. No more fumbling for buttons or awkward hand positions. No more
worrying about dropping your phone while you pose. Just lift, squeeze, smile,
and snap. - You can also send texts faster and easier than before.
Texting can be impossible when you are on the move, but using HTC Edge Sense
for Voice to Text, you can speak your text messages without having to slow
down. Lightly squeeze, speak your message and send your texts on the go. - You can even
customize the squeeze gesture: open email with just a squeeze. Or launch your
favorite game (or any other app). Or pick any one of a host of options. Want
even more touch control? HTC Edge Sense gives you the ability to activate
advanced touch and use a “short squeeze” as well as a “squeeze and hold” for
even more functionality at your fingertips. - And because
Edge Sense is based on actual pressure applied to the side of the device, it
can be used in nearly any condition – including while wearing gloves or in
weather such as snow or rain that would normally be a challenge with capacitive
buttons.
Reflects U
- HTC U11’s liquid glass surface is crafted to impress
using Optical Spectrum Hybrid Deposition. By layering highly-refractive
precious minerals across the phone’s back cover, we’ve created vivid new colors
that transforms light with every movement you make. - The new seamless, curved look of HTC U11 is achieved with
3D glass on both front and back. Heating and then bending the glass using
extreme pressure results in unique, 3-axis symmetry for a phone that is slim no
matter which way you hold it. - HTC U11 has a 5.5” Quad HD 3D glass screen designed for
vivid, crisp images and text in any light – even direct sunlight. With our best
display and true-to-life color reproduction, we provide you a purer full-framed
viewing experience. Our display avoids the cropped pictures or distorted colors
at the edge that are the results you can expect from a curved screen. - Plus, HTC
U11 is water-resistant3, so no need to worry about splashes,
spills, or dunks.
Tuned to U
- HTC U11 introduces the latest version of HTC USonic,
which now combines Active Noise Cancellation with the ability to tune audio to
your unique hearing. By leveraging built-in microphones on the headset and
USB-C data connectivity, USonic earbuds map your inner ear with an advanced
sonar-like technology and then adapt the sound profile to your unique biology.
This creates an incredibly personal and optimized listening experience with
vibrant audio shaped specifically for you. - USonic now incorporates Active Noise Cancellation, which
reduces disruptions and distractions around you, so you can stay focused on
your music. Active Noise Cancellation continuously monitors environmental sound
levels, and quickly adjusts to any new noises or disturbances. You’re free to
stay focused on your music, videos, or games. - HTC BoomSound Hi-Fi Edition speakers got an upgrade, too.
We’ve improved the speaker design to deliver more loudness and better Dynamic
Range Audio. On top, the tweeter now offers an acoustic chamber that allows the
highs and mids to sound richer. While below, the woofer sports a new speaker
and improved magnetic circuit design for louder, clearer and deeper bass tones.
You really have to hear it to believe the power of BoomSound. - We didn’t forget to upgrade the microphones, either, using
four optimally positioned omni-directional microphones together with our new
Acoustic Focus technology, HTC brings you our best 3D audio recording quality
yet. HTC U11’s microphones work together to record audio from all directions, and
when shooting video with Acoustic Focus, you can visually zoom in to target
your subject and amplify their specific sounds. - Out of the
box, we will also ship an HTC USB-C to 3.5mm adapter with a built-in DAC that
offers great audio performance and wide compatibility with all other devices
and earphones.
Pictures that move U
- HTC U11 has achieved the highest ever rating for a
smartphone camera for both photo and video by independent metric DxOMark4. Our multi-axis optical stabilization system and super-fast
autofocus in all lighting conditions make the camera quick, your pictures
sharp, and videos smooth. We improved our camera and video for a more dynamic
exposure range with HDR Boost without the lag, new white balance enhancement, a
major reduction in noise, and excellent detail preservation. - HTC U11 introduces Auto HDR Boost to give you all the
benefits of HDR without the lag. HDR Boost offers clearer, more balanced
pictures by taking multiple shots that measure the darkest shadows and
brightest highlights without any slowdown. HTC U11 enhances textures and
colors, increases visible detail and brings out the best in every shot. When
shooting video, Temporal Noise Reduction automatically uses information from
the previous and next frames to remove unwanted noise and deliver the clearest
video. - Great news for serious photographers: HTC U11 incorporates
the new UltraSpeed AutoFocus with same full sensor auto-focus technology that’s
found in top DSLR cameras, so you can enjoy significantly faster focus speeds,
with snappy and delightful performance. In addition, HTC U11’s exceptional
optical and electronic stabilization system will keep your photos and video
steady and crisp even when your hand is shaking. - The new
front camera now combines high-resolution 16MP detail and our UltraPixel light
sensitivity for brilliant selfies day or night. It also utilizes the same
powerful HDR Boost and noise reduction as the main camera.
The smarter digital companion for U
- Three brains are better than one, so inside HTC U11 you can
find three intelligent companions devoted to you: HTC Sense Companion,
Google Assistant, and Amazon Alexa2.
In mainland China, HTC U11 also offers Baidu DuerOS. - We’ve made HTC Sense Companion smarter than ever: it will
get to know you and your daily patterns over time in order to offer you more
convenience every day. For example, HTC Sense Companion is smart enough to
notice if you have any late appointments that day and will remind you to recharge
while you have time or bring a power bank. It will make sure your phone is
running at its optimum speed by suggesting to clear junk files and unused apps
for more free space. It will let you know if you need to dress for inclement
weather conditions, track your fitness progress relative to your goals,
recommend great nearby restaurants at mealtime, and much more5. - HTC U11 runs the latest version of Android, so it also
includes Google Assistant, the helpful personal assistant powered by Google se
arch and services for finding directions, getting answers, managing your tasks,
planning your day, and entertainment. - HTC U11 is
also the first smartphone on the market to feature hands-free wake word access
to Amazon Alexa. By simply asking questions such as “Alexa, what’s the weather
today?” or saying things like, “Alexa, turn on my living room lights,” Alexa
will respond to your needs anywhere you go, making it easy to control smart
home products, ask for news, weather, music, and the 12,000-plus skills in the
Alexa skills store. The Alexa voice service is currently available to customers
in the United States, U.K., and Germany. - And in mainland China, HTC and Baidu DuerOS have built a
strategic partnership to create a voice-based virtual assistant with speech
recognition and voice interaction to satisfy Chinese users’ needs, which can
better understand Chinese people and help them find what they want.
Powerful U
- HTC U11 is the first smartphone to be commercially released
worldwide that is exclusively powered by the Qualcomm® Snapdragon™
835 Mobile Platform.
So no matter what region of the world you live in, you get an octa-core
processor with breakthrough speeds, jaw-dropping graphics, impressively smooth
performance and outstanding battery life. Every HTC U11 also includes UFS 2.1
for an extremely fast processor paired with the fastest memory performance.
Experience Gigabit Class LTE (up to 1Gbps) with the integrated Snapdragon X16
LTE modem, which is designed to deliver fiber optic speeds on the go for
lightning-fast music and video downloads and to get almost instant access to
the web, social media sites or your content in the cloud. You get 25% faster
graphics than the HTC 10, with 35% or 3 hours more video playback, 30% or 8
hours more music playback and 43% or 3.5 hours longer web browsing time via a
LTE network6. - A blazing fast processor with amazing camera and incredible
HTC USonic sound means you’ll want a lot of storage for apps, games, photos,
music, and entertainment: HTC U11 offers 4GB RAM/64GB storage and 6GB RAM/128GB
storage options, so fun on your phone is always available. - HTC U11 also
offers a fingerprint reader for enhanced privacy and security. Requiring just a
few minutes to set up, the fingerprint reader will unlock your phone with the
press of your finger – making it faster and easier to jot the note, capture the
photo, or do anything you want with your phone on a moment’s notice.
The HTC U11,
available in Amazing Silver, Sapphire Blue, Brilliant Black, Ice White, and
Solar Red, and will be available worldwide from May 2017 onward. Please see
htc.com for detailed specifications and more information.
available in Amazing Silver, Sapphire Blue, Brilliant Black, Ice White, and
Solar Red, and will be available worldwide from May 2017 onward. Please see
htc.com for detailed specifications and more information.
1. Based on
DxOMark ratings: dxomark.com/Mobiles.
DxOMark ratings: dxomark.com/Mobiles.
2.
Availability varies by region. Please consult with your local operator.
Availability varies by region. Please consult with your local operator.
3. HTC U11
has an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.
has an IP67 rating and is dust, splash and water resistant up to 1 meter of
freshwater for up to 30 minutes and tested under controlled laboratory
conditions. Normal wear and tear may decrease splash and water resistance over
time. Do not attempt to charge or otherwise use the USB Type-C port on a wet
HTC U11. For drying instruction and tips on maintaining water resistance,
consult the user guide, support site, or the Help app on the device. Liquid
damage may not be covered under warranty.
4. Based on
DxOMark ratings: dxomark.com/Mobiles.
DxOMark ratings: dxomark.com/Mobiles.
5. Timing of
HTC Sense Companion availability and functionality vary by region. Please
consult with your local operator.
HTC Sense Companion availability and functionality vary by region. Please
consult with your local operator.
6.
Performance tests are conducted in HTC laboratories using specific HTC devices.
Battery life var ies by use and settings. Usage, environment conditions,
network connectivity and other factors may vary the actual outcome.
Performance tests are conducted in HTC laboratories using specific HTC devices.
Battery life var ies by use and settings. Usage, environment conditions,
network connectivity and other factors may vary the actual outcome.
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