Dell Reinforces End-to-End Technology for Creative Professionals with New HDR10 Monitor with UHD Premium Alliance Certification

Dell Reinforces
End-to-End Technology for Creative Professionals with New HDR10 Monitor with
UHD Premium Alliance Certification

Singapore – May 25, 2017 – Dell
announces new solutions to improve its powerful ecosystem for media and
entertainment professionals. The company proudly unveils the latest additions
to its innovative, industry-leading monitor portfolio, including the company’s
first HDR monitor that meets HDR10 standard and two new premium UltraSharp
monitors with InfinityEdge displays. Joining these new monitors will be the new
Dell Precision all-in-one workstation, virtual reality (VR) creation powerhouse
towers and notebooks. The new monitors and workstation PCs are among the broad
lineup of solutions designed for creative professionals in visual effects and
filmmaking, post-production, broadcast and photography.

The Dell UltraSharp 27 4K HDR Monitor (UP2718Q), the company’s
first HDR10 display with UHD Alliance Premium Certification, boasts an Ultra HD
4K display, with four times more detail than full HD and the depth of 1.07
billion colors. This monitor allows creative professionals to view and edit
HDR10 content to create incredibly realistic images. With a peak brightness of
1,000 nits, the UP2718Q produces the deepest blacks and brightest whites and
the REC2020 color coverage makes it an ideal choice for video editors working
on color-critical post production. The UP2718Q also offers a broad, brilliant
color spectrum with Dell PremierColor – 100 percent Adobe RGB, 100 percent
sRGB, 100 percent REC 709, 97.7 percent DCI-P3 and 76.9 percent REC2020. For
exceptional color reproduction, each monitor is individually factory-calibrated
and users can customize the color parameters using the custom color mode, or
make adjustments by storing the preferred color parameters onto the internal
Look-Up Table using Dell UltraSharp Calibration software with an optional
colorimeter.

“As the No. 1 monitor brand¹ in the world, we deliver the
latest, most innovative display technology to our customers to meet and exceed
their expectations, whether that’s at work or at home,” said Bert Park, senior
vice president and general manager, Dell Software & Peripherals. “We’re
proud to continue Dell’s tradition of world-class innovation – our first HDR
monitor that meets HDR10 standard – by providing creators with the most
strikingly accurate images and lifelike, unparalleled color performance.”

To provide a full spectrum of displays to meet the needs of
customers in media and entertainment, finance, and oil and gas, Dell also is
excited to announce the Dell UltraSharp 27 4K Monitor (U2718Q) and Dell
UltraSharp 25 Monitor (U2518D), two new monitors from its premium UltraSharp
line that feature Dell’s innovative InfinityEdge display. With Dell HDR²,
visuals are true-to-life with stunning color, terrific contrast and great
detail. Both monitors allow industry professionals to push the limits of
productivity with an edge-to-edge viewing experience and optimized eye comfort
with a flicker-free screen featuring ComfortView. Announced to much acclaim
earlier this year, the Dell UltraSharp 32 8K Monitor is now available, raising
the visual bar even higher for creative professionals.

Dell is celebrating the recent availability of the Dell Precision 5720 All-in-One workstation for digital content
creators, like video editors, animators, designers and sound engineers. The
5720 features Dell’s innovative InfinityEdge display around a beautiful 27-inch
4K 100 percent Adobe color screen. The addition of Jack Joseph Puig Signature
Series Audio powered by Waves MaxxAudio® Pro delivers studio-quality production,
editing, and play back in one sleek and powerful workstation device. This sets
an all new standard of built-in audio visual quality unlike any other
all-in-one workstation in the market today.

The Precision 5720 delivers ISV certifications to optimize the
hardware for major creative applications and the latest gen, responsive AMD
Radeon™ Pro graphics allow it to keep pace with even the most demanding
rendering and graphics-intensive tasks. The Xeon® or 7th Gen Intel® Core™
processors, Thunderbolt™ 3 technology and the exclusive Dell Precision
Optimizer automatically tunes the workstation to run specific programs at the
fastest speeds possible. The Precision 5720 All-in-One joins the Dell’s leading
lineup of VR-ready solutions and is the first all-in-one workstation to boast
VR performance.

“With the emergence of industry-shifting technology, we’re at an
inflection point for building innovative products that empower creators to do
what they do best – create!,” said Rahul Tikoo, vice president and general
manager, Dell Precision. “At Dell, we’re working hard with our partners to
provide the right solutions that will help revolutionize industries and we’re
committed to delivering innovative solutions that will allow creators to do
their best work yet.”

Dell UltraSharp monitors and the Dell Precision 5720 All-in-One are now on showcase at BCA 2017,
Suntec Convention Centre at Booth #42Q-05.