OPPO Unveils World’s First “5x Dual-Camera Zoom” For Smartphones at MWC 2017

OPPO Unveils
World’s First “5x Dual-Camera Zoom” For Smartphones at MWC 2017

Singapore, February 28, 2017 – OPPO, a leader in
mobile photography, today gave Mobile World Congress (MWC) 2017 audiences
the first exclusive glimpse of the ground-breaking “5x Dual Camera Zoom”
technology, the world’s first periscope-style dual-camera technology for
smartphones.

The technology offers 5x lossless zoom capability on a
smartphone, a breakthrough innovation that sets the bar higher when compared to
the 2x zoom functions available in the market today. Users will also enjoy an
image stabilization capability like never before while keeping the
device thin and sleek. 

OPPO worked for almost a year to develop the revolutionary
periscope-styled dual-camera technology. Currently, more than 50 patents
have been filed for this technology.

Sky Li, OPPO Vice President and Managing Director of International
Mobile Business, said, “The ‘5x Dual Camera Zoom’ has opened up yet
another realm of possibility in terms of smartphone photography, and is a
reflection of our dedication to delivering on what our customers want and need
– to take beautiful and clear pictures”.  

The Innovation behind the “5x Dual-Camera Zoom”

The “5x Dual Camera Zoom” technology was inspired by the idea
of a periscope on a submarine. The dual camera utilizes wide-angle
and telephoto lenses, and the housing for the telephoto lens uses an innovative periscope-style
structure. By shifting the angle of the telephoto lens by 90 degrees, the
lens will have the space it needs for a deep zoom. A periscope-style prism then
directs the path of the light entering the camera by 90 degrees, and sends the
image through the telephoto lens when the user zooms in on a subject or object.

World’s first periscope-style dual camera
technology

The technology has completely re-designed the current standards of
dual-camera solutions that can only achieve a 2x zoom – a feature that still
disappoints many of today’s demanding mobile users. OPPO strived to achieve a
5x zoom capability that will allow users to fully capture landscapes, portraits
and close-ups — all the typical scenarios that are commonly captured in a
digital camera.

5x Lossless Zoom and yet Keeping the Smartphone Slim

This new dual-camera setup helps to keep a smartphone thin. The 3x
optical zoom, matched with a proprietary image fusion technology for digital
zoom, give users the industry’s first-ever lossless 5x dual camera zoom. Thanks
to the periscope-style construction, the 5x dualcamera module is now
only 5.7mm thick, which is even 10 percent thinner than a typical 2x
optical zoom lens in a smartphone.

State-of-the-art Optical Image Stabilization (OIS) Solution

Groundbreaking OIS Technology

Typically, when the zoom factor increases in capturing an image, even
the slightest vibrations can have a dramatic effect on the clarity of the
image. The other breakthrough of this “5x Dual Camera Zoom” is
the Optical Image Stabilization (OIS) solution. Different from other
manufacturers who use optical image stabilization on the wide-angle lens, OPPO
took a new approach and applied OIS directly to the telephoto lens.

Through the OIS technology, both the prism and telephoto lens
intelligently sense vibrations and compensate in real time. The all-new OIS
solution can improve the performance of previous generations by 40 percent, and
the prism mechanism dynamically adjusts its angle at precise increments of
0.0025o. This technology ensures that images are clear and stable
even at full 5x zoom.

Leading The Smartphone Industry’s Trends

“We are definitely putting a stake in the ground in terms of
technological breakthroughs for mobile photography. The dual cameras with
wide-angled and telephoto lens, together with the periscope-style construction,
our image fusion technology and the Optical Image Stabilization, edges mobile
photography even closer to what digital cameras are capable of doing. Our 5x
Dual-Camera Zoom will again set yet another technological standard that others
will emulate,” Sky Li added.

Ever since entering the smartphone market, OPPO has had a singular focus
on being a leader in mobile photography. OPPO aimed at solving the core demand
of every user’s photography needs – to capture beautiful and clear pictures.

One of the first breakthroughs was in 2012, when OPPO started the trend
of beautification of selfie pictures. OPPO pioneered the concept of
pre-installed beautification feature in smartphone cameras. Today, the
beautification feature has become a standard configuration on almost every
Android phone. OPPO also leads the selfie-imaging photography segment. In 2016,
OPPO announced the ‘Selfie Expert’ F-series, with the flagship F1 Plus model
the first device ever to pack a 16 megapixel front camera. In the same year,
OPPO worked with Sony to co-develop the customized 1/2.8-inch IMX398 sensor
with a big f/1.7 aperture for its R9s model.

OPPO Performing Strongly

OPPO is now the No. 1 smartphone brand in China with 16.8 percent market
share, and the world’s fourth best-selling smartphone brand, according to IDC.
OPPO has rapidly expanded globally, totaling 28 global markets, to
date.

In Southeast Asia, OPPO has risen to No. 2 in the region in a very short
time period, according to IDC. In India, OPPO’s share in the offline market
rose from 1.2 percent in 2015 to 10.9 percent, as of December 2016, as reported
by research firm GfK.