Venture
Into the Wild at ArtScience Museum
Into the Wild at ArtScience Museum
A
collaboration with Google, Lenovo and WWF
collaboration with Google, Lenovo and WWF
SINGAPORE (9 February 2017) – From 11 February, ArtScience Museum visitors will be able
to effect real-world change through interactive technology at the museum’s
latest permanent development, Into the Wild: An Immersive Virtual
Adventure.
to effect real-world change through interactive technology at the museum’s
latest permanent development, Into the Wild: An Immersive Virtual
Adventure.
Built in collaboration with Google,
Lenovo, WWF and Singapore artist, Brian Gothong Tan, in association with
Panasonic and Qualcomm, Into the Wild transforms over 1,000 square
metres of ArtScience Museum’s public spaces into a virtual rainforest, explored
using a smartphone device. The virtual adventure becomes a reality, when
visitors take an active role in replanting the rainforests of Southeast Asia.
For every virtual tree planted, and accompanied with a pledge to WWF, a real
tree will be planted in a rainforest in Indonesia.
Lenovo, WWF and Singapore artist, Brian Gothong Tan, in association with
Panasonic and Qualcomm, Into the Wild transforms over 1,000 square
metres of ArtScience Museum’s public spaces into a virtual rainforest, explored
using a smartphone device. The virtual adventure becomes a reality, when
visitors take an active role in replanting the rainforests of Southeast Asia.
For every virtual tree planted, and accompanied with a pledge to WWF, a real
tree will be planted in a rainforest in Indonesia.
The experience
Into the Wild begins at ArtScience Museum’s Basement 2. Using Lenovo’s
Phab 2 Pro, the world’s first Tango-enabled smartphone, powered by the
Qualcomm® Snapdragon™652, platform visitors will step into the role of a ranger
and embark on a virtual reality adventure. This experience is made possible by
Tango’s area learning, depth sensing, and motion tracking capabilities.
Phab 2 Pro, the world’s first Tango-enabled smartphone, powered by the
Qualcomm® Snapdragon™652, platform visitors will step into the role of a ranger
and embark on a virtual reality adventure. This experience is made possible by
Tango’s area learning, depth sensing, and motion tracking capabilities.
Into
the Wild adventure at ArtScience Museum
the Wild adventure at ArtScience Museum
Immersed in a lush digital world,
visitors will encounter some of the key inhabitants of the Southeast Asian
rainforest and learn about the imminent dangers they face. They observe animals
in their natural habitat and take action to defend the natural environment from
destruction. The adventure leads visitors around the museum and up to Level 4,
where their actions will help restore the rainforest of Southeast Asia. When
visitors plant a virtual tree and accompany it with a pledge to WWF, a tree
will be planted in Rimbang Baling – one of the last pristine rainforests in
Sumatra and a vital territory for the critically endangered Sumatran tigers.
visitors will encounter some of the key inhabitants of the Southeast Asian
rainforest and learn about the imminent dangers they face. They observe animals
in their natural habitat and take action to defend the natural environment from
destruction. The adventure leads visitors around the museum and up to Level 4,
where their actions will help restore the rainforest of Southeast Asia. When
visitors plant a virtual tree and accompany it with a pledge to WWF, a tree
will be planted in Rimbang Baling – one of the last pristine rainforests in
Sumatra and a vital territory for the critically endangered Sumatran tigers.
“Into the Wild is driven
by a deep-seated, collective commitment to making the world a better place.
Working with leaders from the world of technology and sustainability, we have
created a compelling artistic experience using the Lenovo Phab 2 Pro
smartphone, along with augmented reality technology, Tango. We do not just want
to augment reality; we want to improve reality. Every time a
visitor plants a virtual tree in our rainforest in ArtScience Museum, WWF will
plant a real tree in one of the last strongholds for wildlife in the
rainforests of Southeast Asia. By combining, art, science and technology, Into
the Wild transcends the virtual world and makes a significant, real-world
impact,” said Honor Harger, Executive Director of ArtScience Museum.
by a deep-seated, collective commitment to making the world a better place.
Working with leaders from the world of technology and sustainability, we have
created a compelling artistic experience using the Lenovo Phab 2 Pro
smartphone, along with augmented reality technology, Tango. We do not just want
to augment reality; we want to improve reality. Every time a
visitor plants a virtual tree in our rainforest in ArtScience Museum, WWF will
plant a real tree in one of the last strongholds for wildlife in the
rainforests of Southeast Asia. By combining, art, science and technology, Into
the Wild transcends the virtual world and makes a significant, real-world
impact,” said Honor Harger, Executive Director of ArtScience Museum.
Into the Wild underscores the urgency of rainforest conservation in
Southeast Asia, and highlights the fragility of natural habitats for animals
such as pangolins, tapirs, mousedeers, orangutans and tigers.
Southeast Asia, and highlights the fragility of natural habitats for animals
such as pangolins, tapirs, mousedeers, orangutans and tigers.
“In a time of rampant deforestation
in Southeast Asia, Into the Wild sends a critical conservation call for
the growth and renewal of our natural environment. Only with collective action
can we effect positive change, restore rainforest biodiversity, protect tiger
habitats and transform the lives of communities and millions across West
Sumatra and Riau,” said Elaine Tan, Chief Executive Officer, WWF-Singapore.
in Southeast Asia, Into the Wild sends a critical conservation call for
the growth and renewal of our natural environment. Only with collective action
can we effect positive change, restore rainforest biodiversity, protect tiger
habitats and transform the lives of communities and millions across West
Sumatra and Riau,” said Elaine Tan, Chief Executive Officer, WWF-Singapore.
Immersive film installation by Brian
Gothong Tan
Gothong Tan
A
scene from Brian Gothong Tan’s cinematic film at Into the Wild
scene from Brian Gothong Tan’s cinematic film at Into the Wild
Into the Wild culminates with a cinematic experience, directed by one of
Singapore’s leading filmmakers, Brian Gothong Tan. Using state-of the-art
animation and projection-mapping techniques, Tan has created a portal through
which visitors pass from the virtual reality of the smartphone adventure, into
an immersive, cinematic experience on a spectacular scale. Tan’s
thought-provoking film depicts the fragile habitat of the five protagonists
featured in the virtual adventure – pangolins, tapirs, mousedeers, orangutans
and tigers.
Singapore’s leading filmmakers, Brian Gothong Tan. Using state-of the-art
animation and projection-mapping techniques, Tan has created a portal through
which visitors pass from the virtual reality of the smartphone adventure, into
an immersive, cinematic experience on a spectacular scale. Tan’s
thought-provoking film depicts the fragile habitat of the five protagonists
featured in the virtual adventure – pangolins, tapirs, mousedeers, orangutans
and tigers.
Inspired by the work of explorer and
naturalist, Alfred Russel Wallace, and Mexican mural painter, Diego Rivera,
Tan’s film eloquently and fluently animates the animals’ journey from creation,
to destruction and rebirth. In addition to the epic projection, the
installation is accompanied by six monitors, each with real-world data about
the forests of Southeast Asia, and the animals that live in them.
naturalist, Alfred Russel Wallace, and Mexican mural painter, Diego Rivera,
Tan’s film eloquently and fluently animates the animals’ journey from creation,
to destruction and rebirth. In addition to the epic projection, the
installation is accompanied by six monitors, each with real-world data about
the forests of Southeast Asia, and the animals that live in them.
“It was an exciting and meaningful
collaboration with ArtScience Museum, WWF and Google in creating this gigantic
digital mural. By immersing visitors in this animated film, I hope it brings
more awareness to the richness and fragility of our region’s natural heritage.
It was a technical and creative challenge to project on the huge curving wall
that goes up to almost 20 meters, but we managed to pull off this magnificent
project with the help of Pico and a team of very talented animators from
CraveFX,” said Brian Gothong Tan.
collaboration with ArtScience Museum, WWF and Google in creating this gigantic
digital mural. By immersing visitors in this animated film, I hope it brings
more awareness to the richness and fragility of our region’s natural heritage.
It was a technical and creative challenge to project on the huge curving wall
that goes up to almost 20 meters, but we managed to pull off this magnificent
project with the help of Pico and a team of very talented animators from
CraveFX,” said Brian Gothong Tan.
Hailed as one of Singapore’s most
gifted contemporary artists, Brian Gothong Tan is known for his award-winning
films, and his visually stunning spectacles at events like Singapore’s National
Day Parade. His films and installations have been shown in numerous festivals
around the world, including at Cannes Film Festival, Venice Architectural
Biennale, Singapore Biennale, and Shanghai World Expo. In 2016, Singapore
International Festival of the Arts commissioned Tan to create, Tropical
Traumas, which also focused on the naturalist Alfred Russel Wallace. His
dynamic use of multimedia has earned him Life! Theatre Awards in 2005, 2008,
2012 and 2016. He was a recipient of the Young Artist Award in 2012 and the
Singapore Youth Award in 2015.
gifted contemporary artists, Brian Gothong Tan is known for his award-winning
films, and his visually stunning spectacles at events like Singapore’s National
Day Parade. His films and installations have been shown in numerous festivals
around the world, including at Cannes Film Festival, Venice Architectural
Biennale, Singapore Biennale, and Shanghai World Expo. In 2016, Singapore
International Festival of the Arts commissioned Tan to create, Tropical
Traumas, which also focused on the naturalist Alfred Russel Wallace. His
dynamic use of multimedia has earned him Life! Theatre Awards in 2005, 2008,
2012 and 2016. He was a recipient of the Young Artist Award in 2012 and the
Singapore Youth Award in 2015.
Into the Wild is built using cutting edge technology and stunning virtual
reality content developed by digital creative agency, MediaMonks.
reality content developed by digital creative agency, MediaMonks.
“Into the Wild is part of
Lenovo’s long-term commitment to make augmented reality accessible to as many
people as possible. And this is an exciting time for AR, as the Lenovo Phab 2
Pro becomes one of the most potent tools for institutions such as ArtScience
Museum to increase audience engagement, allowing users to absorb content and
engage in causes via an augmented experience that’s both rich and accessible,”
said Khoo Hung Chuan, Cluster General Manager, Lenovo Malaysia and Singapore.
“With its large 6-inch+ screen, pin-sharp QHD resolution and the indoor
navigation and AR capabilities of Tango, the Phab 2 Pro is the perfect device
to give Into the Wild audiences a window into the magic of the world’s
endangered rainforests.”
Lenovo’s long-term commitment to make augmented reality accessible to as many
people as possible. And this is an exciting time for AR, as the Lenovo Phab 2
Pro becomes one of the most potent tools for institutions such as ArtScience
Museum to increase audience engagement, allowing users to absorb content and
engage in causes via an augmented experience that’s both rich and accessible,”
said Khoo Hung Chuan, Cluster General Manager, Lenovo Malaysia and Singapore.
“With its large 6-inch+ screen, pin-sharp QHD resolution and the indoor
navigation and AR capabilities of Tango, the Phab 2 Pro is the perfect device
to give Into the Wild audiences a window into the magic of the world’s
endangered rainforests.”
“We are extremely excited to work
with Lenovo on this highly anticipated product, the Phab 2 Pro,” said Lauren
Thorpe, Senior Director, Business Development, Qualcomm Technologies, Inc.
“Given the advanced technology and comprehensive design of the Qualcomm
Snapdragon 652 platform, this allowed Tango to be implemented completely in
software without the need for a separate co-processor. We foresee more exciting
opportunities with Lenovo in the near future.”
with Lenovo on this highly anticipated product, the Phab 2 Pro,” said Lauren
Thorpe, Senior Director, Business Development, Qualcomm Technologies, Inc.
“Given the advanced technology and comprehensive design of the Qualcomm
Snapdragon 652 platform, this allowed Tango to be implemented completely in
software without the need for a separate co-processor. We foresee more exciting
opportunities with Lenovo in the near future.”
“Into the Wild is a great
platform to leverage upon the innovative display solutions that Panasonic
provides. Besides Panasonic’s long history of
collaboration with museums, our display and laser projection technologies are
able to enhance the immersive experience of bringing forth art and technology
to the audience,” said Wilfred Wee, Executive Vice President, Panasonic System
Solutions Asia Pacific.
platform to leverage upon the innovative display solutions that Panasonic
provides. Besides Panasonic’s long history of
collaboration with museums, our display and laser projection technologies are
able to enhance the immersive experience of bringing forth art and technology
to the audience,” said Wilfred Wee, Executive Vice President, Panasonic System
Solutions Asia Pacific.
Opening weekend programme
Conversations: Open Wide
Wilderness
Wilderness
11 February, 2pm – 3.30pm
ArtScience Museum, Level 4
Free admission
As part of the opening weekend of Into
the Wild, ArtScience Museum will be organising a Conversation session,
titled Open Wide Wilderness. Join speakers including Brian Gothong Tan
(artist and filmmaker), Kevin Teng (Executive Director of Sustainability,
Marina Bay Sands) and Sunarto (Wildlife Ecologist, WWF- Indonesia) in an
engaging discussion to explore the inextricable connection between technology,
art and nature.
the Wild, ArtScience Museum will be organising a Conversation session,
titled Open Wide Wilderness. Join speakers including Brian Gothong Tan
(artist and filmmaker), Kevin Teng (Executive Director of Sustainability,
Marina Bay Sands) and Sunarto (Wildlife Ecologist, WWF- Indonesia) in an
engaging discussion to explore the inextricable connection between technology,
art and nature.
Into the Wild is available for free to all ArtScience Museum visitors.
For more information on Into the
Wild, please visit www.marinabaysands.com/ArtScienceMuseum.
Wild, please visit www.marinabaysands.com/ArtScienceMuseum.
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