Intel Security’s New Consumer Security Lineup Extends Use of the Cloud to Protect Against Emerging Threats

Singapore, Oct. 5, 2016 – Intel Security
today launched its 2017 consumer security lineup featuring security innovations
to better protect the devices people use every day against the latest threats.
The centerpiece of the new portfolio is a next-generation anti-malware engine that
offers more efficient and effective detection by offloading analysis to the
cloud. In addition, McAfee AntiVirus Plus, McAfee Internet Security, McAfee
Total Protection and McAfee LiveSafe offer key cross-device enhancements that
make it even easier for users to protect their digital lives.

            According
to the McAfee Labs Threats Report: June
2016, new ransomware has increased 120 percent since Q1 of 2015
and more than 4.7 billion records have been stolen since 20131,
highlighting the need for consumers to keep security top of mind as
cybercriminals use increasingly sophisticated attack methods. With most
consumers owning more than three connected devices2, and the
increased volume of threats, it has become critical to implement security
measures to protect their data, especially as more devices are cloud-connected.

“People are enjoying more and more
connected devices as part of everyday life – in their homes, in their cars and
even in the things they wear,” said John Giamatteo, corporate vice president
and general manager at Intel Security. “This wave of new connectivity is
exciting, and a reminder that security is more important than ever. We know our
customers need solutions that protect their digital lives, particularly as
connectivity continues to rise and threats continue to evolve. We’re dedicated
to delivering innovative products designed to protect all manner of connected
devices and the people who use them. Our 2017 lineup demonstrates this level of
commitment.”

            The 2017 McAfee product
line provides protection for popular household devices – from PCs to Macs* and
smartphones to tablets – and is complemented by a new anti-malware engine to
provide a more efficient and effective security solution.

Key features and enhancements include:

·       Real
Protect: The McAfee Next Generation Anti-Malware Engine combines
proven detection methods with an innovative malware unmasking system that uses
behavioral analytics and machine learning to detect and block malware without
the need for human research. This cloud-centric, automated approach is an industry
first and enables more effective detection responses to emerging threats.3

·      Cross-device
Innovations: The 2017 lineup includes innovations to our Mac and Android
protection capabilities, resulting in a 100% detection result in the latest
AV-Comparatives independent test and a perfect score of 13 in the latest
AV-Test respectively.4

·      Multifactor
Password Management: True Key by Intel Security offers multifactor
authentication for consumers to securely log in to their websites using unique
factors like facial recognition and fingerprint. New updates include: master
password reset and data import from other password managers. The True Key app
is included with McAfee LiveSafe, McAfee Total Protection and McAfee Internet
Security.

·       Virus
Removal or Moneyback Guarantee: Our Virus Protection Pledge is free
when a customer’s McAfee subscription is set to renew automatically. If a
customer gets a virus they can’t handle, our customer support team will remove
it or the customer will receive a refund —guaranteed.5

These improvements enable consumers to interact online
in a safer and more secure environment, with the ability to manage their
security and add new devices from anywhere and at any time. For pricing,
availability and more information on the consumer product lineup, visit www.mcafee.com/consumer.